It may seem a bit uncomfortable to say that as a physician you need to be comfortable in your ability to sell a practice. If this thought causes you anxiety, we’d like to offer you some advice that will allow you to “exhale” and find a comfortable way to message your practice in a way that reflects you personal style.

• Step 1 Listen to your patients and determine if your practice fits your patient’s needs

• Step 2 Respond with the service offering that you offer that matches your patients needs

• Step 3 Deliver the services consistently and in a way that differs from any other experience

• Step 4 Repeat the simple steps above and you will successfully sell your practice to any potential client.

Tom Blue

 As the private medical industry matures, Tom Blue argues that we are witnessing, and should embrace, an evolution in the value proposition offered by private physicians.

When asked what patients are really buying with their investment in private medicine, most private physicians will respond with an answer that amounts to “better access to your doctor.”

A quick scan of most private medical web sites will produce lists of services like:

•            House calls
•            No waiting
•            Cell phone and email access to your doctor 24x7
•            Same day appointments
•            30 minute appointments
•            Extended/weekend office hours
•            Limited patient panel size

In one way or another, all of these propositions amount to access. They are valuable, and they certainly differentiate the private physician from the pack.      [READ MORE]

This spring in Scottsdale, AZ, an exciting thing happened in the world of private medicine. A young doctor purchased a medical practice from a retiring doctor.

What made this transaction so significant is that it appears to be the first time that a PRIVATE physician has sold his practice to a successor private physician. What makes it even more interesting is the value the retiring physician received for his practice in comparison to the appraised value of his practice applying the traditional valuation formula for primary care practices.    [READ MORE]

As the AAPP membership continues to grow, the Academy is beginning to explore ways in which to promote its entire network of doctors to large employers and other organizations in need of an elite network of physicians capable of delivering a defined primary care and prevention oriented service experience.

Our first relationship of this kind was announced in Kiawah by Marty Weems, Vice President of the world renown athletic training organization, Athletes’ Performance.

Catering primarily professional athletes (including five of the last five #1 NFL draft picks), Athletes’ Performance has been seeking a national network of physicians who could serve its athletes as they travel from city to city. The AAPP membership is exactly what they needed.  [READ MORE]