AAPP FORMS INNOVATORS PANEL
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As the AAPP grows in membership numbers and its significance
in the health care marketplace, industry has begun to recognize an important
role that we should play.
Specifically, we are receiving a growing number of inquiries
from innovative companies launching new products from devices to labs to
software that acknowledge private physicians as the ideal early adopters.
Private physicians, unlike others, are innovators and
entrepreneurs who are called to responsibly push the envelope on behalf of
patients. Private physicians are far less concerned by what is reimbursed by
insurance than by what is best for patients. Private physicians are looked to as
the likely candidates to set new health care trends in motion.
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AAPP ENLISTING STATE DELEGATES
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The AAPP’s growth in 2010 has pushed the organization to the
point at which it needs to expand its reach and accessibility to members to
ensure that every member in every state is well served.
To enable this, we are enlisting a delegate from each state.
If you’re interested in serving as your state delegate, please let us know.
Here’s what the job entails…
As your state delegate, you are in charge of ensuring that
the AAPP members in your state are heard and well served by the Academy. What
do they need from the AAPP? What are they happy or unhappy with? What do they
need to learn in order to be more successful?
Second, you will be the champion for the AAPP in your state
charged with growing its membership and outreach. Carry the message of private
medicine to the residents in your state, and connect with the private
physicians who are not yet AAPP members and invite their participation.
In exchange for your efforts, you will have a voice in the
direction of the Academy and its expanding offerings to members. You will be
designated as a state delegate on your profile in the AAPP directory, and you
may attend all AAPP events at no cost for as long as you serve in this
capacity.
If you are interested in serving as your state delegate,
please contact Shelly Banyay at 877.746.7301 or sbanyay@aapp.org.
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By James J. Eischen, Jr., Esq.
I recently had the opportunity to present at the November 2010 AAPP conference in Austin, Texas,
on the topic of private medical billing, I asked those attending whether they
assumed that practicing private medicine was without risk. Long assenting faces nodded to the
common-sense proposition that nothing in life lacks risk. To illustrate my
example, I then suggested that despite a stunning number of annual American
auto accident deaths, we continue to drive. Activities
that we view as essential involve statistical risk. The question is “do we believe
we can successfully navigate the risk?” I suspect few of us would start and
drive an automobile if we believed otherwise. And we drive because riding in
the back seat and not knowing when or where we’ll end up seems less preferable.
The risk and reward formula that is so familiar to business may seem contrary
to basic scientific method...
James J. Eischen, Jr. is an attorney with over 23 years experience handling a wide range of business matters, including medical business planning. His practice, Eischen Law Group, APLC, is located in Cardiff By The Sea, California. His email address is jim@eischenlaw.com, and his office telephone number is 760-943-7997. Mr. Eischen has lectured for AAPP conferences regarding medical billing issues, and currently represents concierge physicians and private medicine vendors regarding billing compliance issues.
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AAPP MEMBERS FORUM - JOIN THE CONVERSATION ON LINKED IN
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For months, members have been clamoring for an online forum
to communicate with one another, ask questions, and voice opinions. Because its
functionality and controls are rich, and our group is growing, we have decided
to use the American Academy of Private Physicians group on LinkedIn.com as our
member forum.
If you don’t yet have a LinkedIn account, please establish
one (it’s free). It will create visibility for you and your practice in this
enormous online community, and it will enable you to join the AAPP group.
This group is for members only, and dialogue will be closely
monitored to ensure that the group is not misused. If you have questions about
how to join, please contact Shelly Banyay at 877.746.7301 or sbanyay@aapp.org.
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Mark your calendar: the first AAPP Summit on Concierge
Medicine of 2011 will be held on Saturday, January 29 in Scottsdale, AZ. Of all of
our meeting sites in 2010, the gorgeous Camelback Inn in the dead of winter was
the best reviewed by our members.
For those who can stay, we are planning additional learning
opportunities for Sunday the 30th, including an ultrasound training
workshop conducted by SonoSite.
Watch for more information on this kick-off event in the
next few weeks. As was the case last year, space in this facility is limited, so
please reserve your spot as soon as you can either online at aapp.org or by
contacting Shelly Banyay at 877.746.7301 or sbanyay@aapp.org. _____________________
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AAPP MEMBER PRACTICE SPOTLIGHT
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Kristine Burke, M.D., Inc.
Since: Oct 2009
Insurance: Yes – PPO/Medicare
Current Patient Panel:
350
House Calls: No
Pricing: Several
Options
www.burkefamilymed.com
Kristine Burke, M.D. is an AAPP member who started her
transition into private medicine in October of 2009. Dr. Burke converted from a practice of
roughly 4,000 patients to an estimated 350.
In the beginning Kristine felt as though she was squeezed
and limited by the traditional practice structure – she felt as though her day was
driven by volume and schedule as opposed to patients. (Sound familiar? Read on…)
Dr. Burke was looking for an alternative solution, a balance
– she wanted more time with patients!
She attended her first AAPP conference in May 2009, where she found the
connections and guidance to help with her transition.


Dr. Burke is a family physician with a specialty in sports
medicine; within her practice, she also has a percentage of patients that are
her scholarship patients. She currently
does not have any employer relationships.
Of course, we also needed to know… “What’s the coolest gadget in your office?” She shared that she loves her tablet pc,
which has handwriting recognition. (http://www.motioncomputing.com/)
When we asked what Kristine’s biggest
challenge was, she had
an answer that we hear quite often: “membership enrollment in our economy.” Now
that she has grown her practice, she feels that her biggest satisfaction is “knowing at the end of the day my patients are happy and well cared for” – now
that’s a happy AAPP doctor!
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By Karen
Bailis Saef, Ph.D.
Is there anything more frustrating than having a patient who
is able to make an impact on the outcome of their problem and they refuse to
engage with the changes necessary? You,
as his physician, have provided him with the best that technology, laboratory
and diagnostics have to offer and taken time to explain what is going on. Yet, the patient seems unwilling to begin to
make changes that can improve outcome. Then
there is the patient who say s that they will try, but on follow-up, there is no
improvement. Oh, what to do next?
Cardiac psychologists have been assisting physicians and
their patients with similar challenges for over a decade. The application of psychological principles
to health issues is not new, but each situation presents unique
challenges. The same principles apply to
obesity, hypertension, diabetes, colitis, pain management, headaches and other
diagnostic categories...
"I would be happy to serve as a
consultant and work with private physicians with cases that present problems
with compliance, defensiveness or complicated life issues which are impeding
the patient’s progress toward improved health.
I can be reached by phone at (941) 951-6504 ext. 4 or by email at
kbsphd@hotmail.com." _____________________
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