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ASIA INJURY PREVENTION FOUNDATION
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Global Newsletter April 2015
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Dear Friends and Supporters,
As we enter the month of May I’d like to highlight the Third UN Global Road Safety Week, 4-10 May, and its campaign #SaveKidsLives. The campaign calls on leaders to take actions addressing the plight children face on the roads. It calls for action ensuring children are safe on the roads and for the inclusion of road safety in the post-2015 Sustainable Development Goals.
For this week, children created a Child Declaration for Road Safety stating what they need in order to be safe on the roads. We are collecting signatures supporting this. During Global Road Safety Week, AIP Foundation and organizations across the world are delivering signed Child Declarations to key policymakers and leaders, calling on them to take strong action in response to this growing epidemic.
You can take part to keep children safe on the roads. Click www.savekidslives2015.org to read and sign the Child Declaration and call on leaders to Save Kids’ Lives.
Kind regards,
Mirjam Sidik
Chief Executive Officer
AIP Foundation
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“But I AM normal: safe? driving in Vietnam” published in Journal of Social Marketing
30 March, 2015—Vietnam
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Traffic conditions in Ho Chi Minh City (photo from the Journal of Social Marketing)
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Co-authored by RMIT Vietnam and AIP Foundation, “But I AM normal: safe? driving in Vietnam” has been published in the Journal of Social Marketing. The paper aims to elucidate perceptions of safe driving and social norms in relation to driving motorcycles in the Vietnamese context. The research highlights social dynamics in relation to how safe driving habits are established and supported within the social context.
Access the journal here.
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PBS NewsHour and Pulitzer Center on Crisis Reporting feature AIP Foundation and the road safety situation in Cambodia
13 April, 2015—Cambodia
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Mr. Pagna Kim, Country Director of AIP Foundation in Cambodia, speaks on the helmet wearing situation in Cambodia
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PBS, an American public broadcaster, in collaboration with the Pulitzer Center on Crisis Reporting, has featured the article “Helmet use a no brainer in Cambodia’s rapid motorization” and aired a supporting segment during PBS NewsHour. The article and video report on how the government and traffic safety advocates, including AIP Foundation, are working to make helmets accessible and enforce compliance for all riders.
Read the Pulitzer Center report here.
Watch the PBS NewsHour video here.
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Ten strategies for keeping children safe on the road
15 April, 2015—Worldwide
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The report highlights ten key recommendations for policies to reduce child road traffic injury
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The World Health Organization recommends ten road traffic injury prevention strategies for protecting children. "Ten Strategies for Keeping Children Safe on the Road" is published leading up to the Third UN Global Road Safety Week.
Access the report here.
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AIP Foundation presents at Asia Pacific Road Safety 2015 Conference in Manila
28-30 April, 2015—Manila, Philippines
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Ms. My Linh Nguyen discussing the
Walk Wise project
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AIP Foundation attended the Asia Pacific Road Safety Conference organized by The Asian Development Bank (ADB), Global Road Safety Partnership (GRSP), and International Road Assessment Programme (iRAP). The conference focused on some of the serious gaps in road safety in countries across the Asia Pacific region. Ms. My Linh Nguyen, International Partnership Director of AIP Foundation, introduced the
Walk Wise project in China to participants.
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National Enforcement Action Plan launches to bolster police enforcement of child helmet use
2 April, 2015—Hanoi
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C67 traffic police, NTSC, and AIP Foundation launch the National Enforcement Action Plan
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National Traffic Police (C67) and National Traffic Safety Committee (NTSC) launched the
National Enforcement Action Plan for child helmet use. The Action Plan is a part of the larger
National Child Helmet Action Plan, which aims to significantly increase child helmet-wearing rates. An “enhanced police enforcement” week took place from April 6-10, during which police and public security forces patrolled schools for compliance with the child helmet law. Reminders shifted to traffic penalty fines on April 10.
Read the press release here.
View photos from the event here.
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Abbott volunteers help facilitate schools’ extracurricular road safety activities
4 April, 2015—Ho Chi Minh City
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Students enthusiastically play games that reinforce important road safety messages
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Extracurricular activities were conducted at Truong Dinh Primary School on April 4 with the participation of Abbott volunteers. The volunteers facilitated games and activities and distributed prizes to students. Extracurricular activities continued through April 25 at other project schools.
View more photos here.
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National Child Helmet Action Plan billboards and bus ads appear across Vietnam
7 April, 2015—Hanoi, Danang, Ho Chi Minh City
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Billboards and bus ads can be seen on Vietnam’s busy roads promoting child helmet use
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Billboards were erected in Vietnam’s major cities as part of the
National Child Helmet Action Plan’s communications campaign. On April 7, more than 1,000 advertisements were put on buses in Hanoi. The billboards and bus ads tell riders to
“Love your child. Provide a helmet.” and feature the family from the related PSA now airing in Vietnam.
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AIP Foundation discusses National Child Helmet Action Plan on television
10 April, 2015—Ho Chi Minh City and Hanoi
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Mr. Son Nguyen discussing the National Child Helmet Action Plan with HTV9
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Television stations Voice of Vietnam and HTV9 interviewed AIP Foundation this month about the
National Child Helmet Action Plan. AIP Foundation discussed their role as a main coordinator and discussed the plan's components, including public awareness-raising and mass media communications on child helmet use, school-based education, and increased police enforcement.
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Ford Driving Skills for Life commences its 8th year in Vietnam
21 April, 2015—Hanoi
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Mr. Greig Craft speaks at the launch of Driving Skills for Life 2015
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AIP Foundation President Mr. Greig Craft presented at Ford Driving Skills for Life 2015 kick-off press conference event. This year, the program aims to train a total of 1,500 drivers in seven cities and provinces. By the end of 2015, the program will have trained 10,000 drivers in its eight years of running.
Ford Vietnam will cooperate with Universities in Hanoi and Ho Chi Minh city to organize classes that teach basic driving safety knowledge to students.
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Swedish Embassy and AIP Foundation organize Traffic Safety Day
24 April, 2015—Ho Chi Minh City
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Students, government representatives, Swedish Embassy representatives and AIP Foundation celebrate traffic safety
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The Embassy of Sweden partnered with AIP Foundation to distribute nearly 500 helmets to Phan Van Tri Primary School in Ho Chi Minh City. Consisting of key messages on traffic safety, educational games, and music performances, the event aimed to support and amplify the
National Child Helmet Action Plan. Special guests included Swedish Ambassador to Vietnam Camilla Mellander and musician and Good Will Ambassador Thanh Bui.
View more photos here.
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More than 300 parents participate with students in helmet-themed extracurricular activities
26 April, 2015—Hai Duong City
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Parents and their students attend helmet-themed extracurricular activities
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AIP Foundation coordinated with Ai Quoc Primary School and organized a second extracurricular activity event themed “Children with helmets,” supported by ARRB. More than 300 parents attended the event, with a total of 1,200 participants. Parents participated with their children in road safety activities.
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Vietnam’s 63 provinces take action to protect children on the roads
27 April, 2015—Hanoi
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“We can change this epidemic,” said Dr. Khuat Viet Hung, Vice Executive Chairman from NTSC
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In response to the UN Global Road Safety Week themed “Children and road safety,” the National Traffic Safety Committee launched a national plan advocating for strengthened road safety with a special focus on children. The Plan, No. 142, implements road safety recommendations made by the World Health Organization, calling on provinces to take action and raise public awareness of children’s road safety across Vietnam.
Read the press release here.
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PSA launch: friendly spirits visit Phnom Penh to remind motorcycle passengers to wear their helmets
April 2, 2015—Phnom Penh
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AIP Foundation launches the new communications campaign under “Head Safe. Helmet On.” with the help of friendly ‘spirits’
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Spirits were spotted in the streets of Phnom Penh. Stopping traffic and speaking road safety messages, they were visiting not to scare, but to protect the public. Victims of road crash head injuries, the spirits were reminding drivers to protect their lives by ensuring they and their passengers always wear helmets.
These friendly spirits not only visit riders on the street, but on TVs across Cambodia. The “visit” was part of the launch of a new campaign supporting the dissemination and implementation of the new Road Traffic Law. The campaign incorporates media-, street-, and community-based approaches to improve helmet safety in Cambodia. In the TV commercial, spirits tell a motorcyclist to put a helmet on his wife and son. The message of the commercial is “Protect your passengers’ lives. Make sure they wear helmets.”
Read the press release here.
Watch the TV Commercial here.
View photos from the launch here.
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Action Plan workshops and community outreach training encourage more helmet use
6-8 April, 2015—Phnom Penh, Kampong Speu, and Kandal Provinces
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Community-based working groups aim to encourage helmet use
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AIP Foundation conducted a district-level helmet enforcement action plan workshop under “Head Safe. Helmet On.” for multiple target districts in Phnom Penh, Kamong Speu, and Kandal Provinces. Over 100 traffic police from the district-, provincial-, and national-levels participated.
In partnership with Chamkar Morn District Office, AIP Foundation also facilitated a training on Commune-wide activities with 36 participants from three communes of Chamkar Morn District. The training discussed how community-based road safety working groups can educate and encourage the community to wear helmets.
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AIP Foundation attends Cambodia’s National Road Safety Week
10 April, 2015— Kampong Speu
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National Road Safety Week aims to inspire Cambodians to take action for safer roads
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AIP Foundation supported Cambodia’s National Road Safety Week held from April 7-14 by promoting helmet use through its school-based programs and advocating for leaders to commit to children’s safety. AIP Foundation donated 140 helmets to students in Kampong Speu Province during the week.
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TV roundtable discussion and radio talk show discuss motorcycle helmet use
11 April, 2015—Phnom Penh
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Mr. Pagna Kim of AIP Foundation and representatives from National Road Safety of Committee and National Police of Cambodia discuss helmet use
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AIP Foundation participated in a TV round table discussion and a radio talk show centered around the communications campaign, "Protect your passengers' lives. Make sure they wear helmets." during National Road Safety Week. The radio talk show was aired live on FM102 while the TV round table discussion was aired on the National Television of Kampuchea (TVK). The discussions aimed at providing messages to drivers, especially passengers, to always wear helmets when on motorcycles.
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Helmets for Kids parents meeting in Samut Prakarn
29 March, 2015—Samut Prakarn
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AIP Foundation remind parents how to properly wear a helmet
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AIP Foundation attended a parents meeting at Intarumphan Anusorn School in Samut Prakarn, supported by Denso, late March. The meeting reminded parents that their child’s helmet use is crucial each and every time they are on a motorcycle.
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AIP Foundation presents at the 4th International Conference of Thai Society for Transportation & Traffic Studies
2 April, 2015—Bangkok
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Ms. Winther presents at the 4th International Conference of Thai Society for Transportation & Traffic Studies
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As part of
The 7% Project development, AIP Foundation conducted a series of small experimental trials throughout Bangkok from November 2013 to January 2014 funded by the FIA Foundation and the Road Safety Fund. These trials tested new and innovative approaches to increasing child helmet use, including “pop-up” child helmet retail kiosks and helmet banks.
Ms. Ratanawadee H. Winther, Chairperson of AIP Foundation in Thailand, presented the “Four trials to crack the child helmet quandary” paper at the 4th International Conference of Thai Society for Transportation & Traffic Studies in Bangkok. The paper is co-authored by AIP Foundation and Save the Children Thailand, sponsored by the Road Safety Fund.
View the paper here.
View the presentation here.
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Deputy Governor signs the pledge to support
The 7% Project
3 April, 2015—Bangkok
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Dr. Pusadee Tamthai signs
The 7% Project pledge
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AIP Foundation in Thailand and Save the Children met with Dr. Pusadee Tamthai, Deputy Governor of Bangkok Metropolitan Administration (BMA) Thailand to further discuss
The 7% Project. Dr. Pusadee Tamthai signed the pledge supporting
The 7% Project to ensure youth always wear helmets while riding on motorcycles.
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Chevron promotes safe road behaviors during Songkran New Year
10 April, 2015—Songkhla Province
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AIP Foundation, Chevron, and the Vice Governor of Songkhla Province promote safe road behaviors during Songkran
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Street Wise, AIP Foundation’s newest road safety project supported by Chevron Thailand Exploration & Production, Ltd., promoted safe road behaviors during the Songkran New Year Festival.
Chevron volunteers were present at police checkpoints to distribute hand fans with important road safety messages to those who passed by. Representatives introduced road users to the project and encouraged safe road behaviors during the Festival.
Government officials, including Mr. Chaiwat Sirinupong, Vice Governor of Songkhla Province, also visited checkpoints to encourage safe road measures. Mr. Sirinupong joined AIP Foundation in supporting the #SaveKidsLives campaign.
View photos from the event here.
View the press release here.
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Photo exhibition teaches safe road behaviors
23 April, 2015—Kai County
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Chevron representatives Ruan Jie, Chris Kern, and Yin Lei sign #SaveKidsLives signboards with Kai County school students
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Walk Wise project, supported by Chevron, organized a "Road safety in youth's eyes" photo exhibition activity with Gaoqiao Middle School in Kai County. The project educates youth through taking photos of incorrect road user behavior. Around 200 students participated in the exhibition event along with representatives from Kai County's Education Department, Traffic Police Department, Coordination Office, Youth League Committee, and Chevron.
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Walk Wise holds outdoor road safety activities
25 April, 2015—Kai County
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Students play reinforcing road safety games in a park in Kai County
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Students from Fenghuang Primary School joined road safety extracurricular activities at a park in Kai County. Students and parents took part in various road safety games, which attracted positive attention from other children in the park.
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AIP Foundation attends Bloomberg Initiative for Global Road Safety Tanzania launch
9-10 April, 2015—Dar es Salaam
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The Initiative aims to reduce road crash fatalities and injuries
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The Bloomberg Initiative for Global Road Safety 2015-2019 Tanzania project was launched during a stakeholder meeting this month. AIP Foundation, operating under Helmet Vaccine Initiative- Tanzania, was invited by the Ministry of Health and Social Welfare to attend as a key stakeholder.
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