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Global Newsletter October 2014


Dear Friends and Supporters,

As we enter the beginning of the holiday season, we would like to take a moment to say “thank you.” It is with your support that provides us the ability to accomplish our monthly activities, leading to increased road safety awareness and safer road users. This year, AIP Foundation is part of a call to action that will celebrate a day dedicated to giving. On Tuesday, December 2, 2014, AIP Foundation will join the global movement #GivingTuesday by encouraging our supporters to give a helmet to a child in Vietnam. We invite you to join the giving movement here.

To read more about our activities throughout the month of October, please see below.

Kind regards,

Mirjam Sidik

Chief Executive Officer
Asia Injury Prevention Foundation

Table of Contents

1. Global

1. Vietnam

2. Cambodia

4. China

6. Tanzania

7.Upcoming events


AIP Foundation attends UN Road Safety Collaboration meeting in Geneva
6-7 October—Geneva, Switzerland

Members of the UN Road Safety Collaboration at the 20th meeting in Geneva—Photo Credit: ©WHO, 2014

This month, AIP Foundation's CEO Mirjam Sidik and International Partnership Director Linh Nguyen attended the 20th meeting of the UN Road Safety Collaboration, whose members are committed to road safety efforts. The Collaboration facilitates international cooperation and works to strengthen global and regional coordination among UN agencies and other partners to implement UN General Assembly Resolutions and recommendations of the WHO’s World Report on road traffic injury prevention.

Read more about the UNRSC here.

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Video: AIP Foundation CEO speaks on commitment to reduce road traffic fatalities & injuries at the Clinton Global Initiative

AIP Foundation CEO Mirjam Sidik updates CGI about the organization’s commitment to reduce road traffic fatalities and injuries

In 2010, AIP Foundation made a commitment with the Clinton Global Initiative to reduce road traffic fatalities and serious injuries by promoting safer behavior among road users and increasing access to high-quality helmets in developing countries. At the Clinton Global Initiative 2014 Annual Meeting in New York City last month, CEO Mirjam Sidik spoke on the progress that has been made with regard to this commitment.

Watch the full commitment video here.

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Map: Where is the world's most dangerous place to drive?

The Roads Kill interactive map

According to the World Health Organization (WHO), over 1.24 million people die every year due to road crashes, but rates vary significantly between countries. Roads Kill, an interactive map created by the Pulitzer Center, maps out countries based on their road crash fatality rates.

The map shows, road-traffic deaths are a huge problem in developing nations. They are also the leading cause of death globally for people between the ages of 10-24 and the world's ninth leading cause of death overall.

View the interactive map here.

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News Update: Traffic accidents claim 6,758 lives in nine months

In the nine months leading up to October, there were 18,697 traffic accidents throughout the country resulting in 6,758 deaths and 17,835 serious injuries, according to the National Traffic Safety Committee.

The total number of accidents, fatalities, and injuries were down from the 2013 levels. 10 provinces and cities experienced declines in all three criteria; however, 9 localities registered an increase of fatalities (up 25% against last year’s same period).

Minister of Transport and NTSC Vice President Dinh La Thang said with the imposition of tougher measures, the number of traffic accidents during the Lunar New Year and holidays were reduced.

He urged relevant agencies to continue to raise public awareness of traffic safety and improve infrastructure to prevent traffic accidents.

Source: Source: Vietnam Today, 3 October, 2014.

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Over 5,000 helmets donated to 39 schools with support from Johnson & Johnson
13-20 October—Ha Tinh, Quang Binh, and Dong Nai provinces

Students wear their new helmets at a kick-off ceremony sponsored by Johnson & Johnson

With financial support from Johnson & Johnson, 5,093 helmets were distributed to 39 primary schools in the provinces of Ha Tinh, Quang Binh, and Dong Nai this month. Helmet donation ceremonies were held under AIP Foundation’s Helmets for Kids program and organized by the National Traffic Safety Committee (NTSC), Ministry of Education and Training (MoET), and provincial and district counterparts with the goal of increasing child helmet use.

In addition to donating helmets to new students and replacing crash helmets at no cost, 228 subsidized helmets have been contributed by parents replacing cases of lost or overgrown helmets to ensure that children are fully protected. This parental contribution shows the positive awareness and behavior changes of students’ parents.

Read the press release here.

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Vice Chairman Dr. Khuat Viet Hung of the NTSC visits AIP Foundation to express his support
14 October—Ho Chi Minh City

Dr. Khuat Viet Hung visits AIP Foundation office in Ho Chi Minh City

In October, Vice Chairman Dr. Khuat Viet Hung of the National Traffic Safety Committee (NTSC) visited AIP Foundation’s Ho Chi Minh City office to meet the team and express his support and enthusiasm for increasing child helmet use and pedestrian safety across Vietnam. Currently, AIP Foundation is collaborating with the NTSC on a National Action Plan to increase the helmet wearing rates among children. Mr. Vice Chairman discussed AIP Foundation’s involvement with the National Action Plan on Child Helmet Use and expressed his appreciation of our efforts. AIP Foundation has partnered with the NTSC on multiple mass-media campaigns and programs focusing on road safety, including child helmet use, through Helmets for Kids.

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Cambodian officials visit Hanoi helmet labs to deliberate building centers in Cambodia
16-18 October—Ha Noi

Cambodian government delegates visit Protec Tropical Helmet Factory in Vietnam

To support the enforcement of the Cambodian draft traffic law, this month AIP Foundation coordinated meetings between Cambodian and Vietnamese senior government officials in Hanoi. Officials discussed and shared experiences on road safety management, quality helmet standards, and helmet use enforcement.

Cambodian officials visited AIP Foundation’s Protec Tropical Helmet Factory and testing laboratory in Hanoi as well as the Vietnamese government helmet testing center. One objective for Cambodian officials was to learn about the establishment and maintenance of helmet testing centers in Vietnam in order to determine the feasibility of building a similar facility in Cambodia. The Cambodian draft traffic law, which would mandate helmet wearing for all motorcycle passengers, is expected to be enacted in 2015. A helmet laboratory in Cambodia would be imperative to help curtail the low-quality helmet use within the country.

Read the press release here.

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FedEx and Safe Kids Vietnam promote child pedestrian safety during International Walk to School Month
30 October, 2014—District 9, Ho Chi Minh City

Vice Chairman Dr. Khuat Viet Hung of the National Traffic Safety Committee joins students on a Safety Walk

On October 30, FedEx and Safe Kids Vietnam-AIP Foundation supported International Walk to School Month by holding a Safety Walk for students at Phuoc Binh Primary School in District 9 of Ho Chi Minh City. The event is part of Safe Kids Walk This Way, a road safety advocacy program with the goal of increasing awareness about pedestrian welfare.

Government officials from the National Traffic Safety Committee, Ministry of Education and Training, Ho Chi Minh City People’s Committee, and other Ho Chi Minh City authorities; Goodwill Ambassador and Singer Ngo Kien Huy; senior representatives from FedEx and AIP Foundation; parents; and volunteers joined the students and school administrators for the Safety Walk to promote safe walking practices that aim to reduce traffic crashes involving pedestrians.

The program puts a special focus on children for whom traffic crashes are a leading cause of injury and death. This year’s WTW programs will include a photojournalism project that will encourage 11,893 students from 12 secondary schools to capture images of safe or dangerous road user behaviors and environments; a series of road user workshops that will bring pedestrian safety education and equipment to 20,145 students in 18 primary schools throughout District 9 in Ho Chi Minh City; and target schools in District 9 will undergo structural changes to improve the pedestrian environment for students.

For more information and photos of the event click here.

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News update

Many traffic deaths can be prevented by improving road design and raising safety awareness

Opinion Piece: Improving road safety in Cambodia—When I sit in Phnom Penh’s traffic, I watch with astonishment as motorbikes (motos), tuk-tuks, bicycles, and pedestrians compete for space on the road with cars and trucks. Cambodians are very resourceful at navigating through traffic, but that has not stopped the country’s number of fatal road accidents from rapidly rising over the past decade. Each year, traffic accidents in Cambodia kill nine times more people than malaria, dengue fever, HIV/AIDS, and landmines combined. As the volume of traffic continues to increase, many people recognize an urgent need to improve road safety and strengthen the traffic management system to support Cambodia’s economic growth.

Keeping in mind the tragic statistics that I mentioned above, road safety must be an important consideration when managing a transportation system. Many traffic deaths can be prevented by improving road design and raising safety awareness. For example, the simple practice of wearing helmets can save the lives of many moto drivers and passengers, who account for three-quarters of all the traffic deaths in Cambodia. To help put a stop to such unnecessary road crash injuries and fatalities, the U.S. government is implementing a two-year program on helmet safety with the Asia Injury Prevention Foundation.

Read full blog entry here.

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News Feature: Cambodia’s Killer Commute

Cambodia's fledgling highway system is a dangerous place

It's 4pm on a Saturday afternoon, and the women of the Generation shoe factory are finally free. After a long day at work, they are happy to cast off the drudgery of the assembly line and finally do as they please.

But soon, after this brief respite, they will gather their purchases and set off for what is by far the most dangerous part of their working day: the drive home.

Although oppressive conditions in Cambodian factories have become a major issue here over the past few years - with dozens of unions fighting to raise the meagre minimum wage in the face of long hours, forced overtime and bare-bones safety standards - the daily commute is still the most dangerous part of working in a Cambodian garment factory.

To get to and from work, much of the industry's largely female workforce must pack themselves shoulder-to-shoulder into flatbed trucks, where they stand and cling to overhead poles or even ropes for balance while being driven long distances across the countryside by untrained drivers.

Even in the safest cars, Cambodia's fledgling highway system is a dangerous place. As in many developing countries, the quality of the roads here has improved dramatically over the past decade. But driving skills, law enforcement, and vehicle inspection are still dismal.

Source: Aljazeera, 4 October, 2014.

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Almost 400 teachers receive road safety training for program sustainability
14, 17-28 October—Phnom Penh and Kandal provinces

Teacher trainings encourage sustainability at program schools

This month, teachers from multiple program schools worked with AIP Foundation in order to prepare for upcoming helmet donations and road safety education in classrooms.

Under the Helmets for Families program sponsored by Manulife (Cambodia) Plc., 30 primary school teachers were trained this month as well as 362 teachers under the USAID-DIV supported “Head Safe. Helmet on.” project.

Educators and AIP Foundation discussed Cambodian road crash statistics and proper helmet use techniques. Teachers shared personal experiences about road crashes and explored solutions that will encourage students to wear helmets while commuting to and from school. In addition, teachers completed “train-the-trainer” sessions on helmet use and road safety. Throughout the year, teachers will implement a series of reinforcing activities with other staff and students. AIP Foundation looks forward to seeing the innovative techniques employed by teachers to further disseminate helmet use and road safety information.

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AIP Foundation continues to generate support for the motorcycle passenger helmet law in Cambodia
17-31 October—Phnom Penh

Students from American Intercon School learn why a helmet is a necessity as a motorcycle passenger

To foster additional support for the motorcycle passenger helmet law, AIP Foundation visited Habitat for Humanity Cambodia (HFHC), American Intercon School (AIS), and Westline School to present on the importance of the law’s enactment. AIP Foundation encouraged each audience to pledge their support on the campaign website, in order to generate more awareness. Additionally, volunteers visited local coffee shops, supermarkets, and gas stations to further rally the community and inform them of the law.

Pledge your support for the swift enactment of the passenger helmet law here.

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200 participants attend the National Assembly’s Parliamentary Consultative Workshop
21 October—Phnom Penh

H.E Lt. General Him Yan, Director of Central Department of Public Order, Ministry of Interior addresses the audience at the “Law on Road Traffic” workshop held at the National Assembly

This month, the Ninth Commission of National Assembly held a Parliamentary Consultative Workshop on the “Law on Road Traffic” at the National Assembly in Phnom Penh. Cambodia Country Director of AIP Foundation Mr. Kim Pagna presented an analysis study on “Cost and Life Savings Analysis if the Passenger Helmet Law is passed and enforced by 2014.” The plenary session of the workshop was attended by up to 200 participants, including Members of Parliament, Senate, government and civil society representatives, and youth group affiliates.

The workshop discussed the draft road traffic law, which includes an amendment that would see motorbike passengers, including children, mandated to wear helmets. Mr. Kim Pagna commented on his appreciation for the government’s efforts for its recent approval of the draft traffic law, currently waiting for approval by the National Assembly, and encouraged the legislative bodies for its swift passage into law.

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President of AIP Foundation meets with Cambodian senior members of legislative bodies and development partners
27-28 October—Phnom Penh

Greig Craft discusses “Head Safe. Helmet On.” with Her Excellency Nin Saphon, Head of National Assembly’s Commission on Public Works, Transports, Telecommunication, Post, Industry, Mine, Energy, Commerce, Land Management, Urban Planning and Construction

This month, a delegation led by Greig Craft, President of AIP Foundation, met with several senior legislative members and development partners in Cambodia to introduce the USAID Development Innovation Ventures (DIV) funded project, “Head Safe. Helmet On.” The meeting aimed to advocate and share scientific evidence for the swift passage of the draft Road Traffic Law, in which motorcycle passengers including children are mandated to wear helmets. Officials included the Heads of commissions of both the National Assembly and Senate who are responsible for Public Works, Transports, Telecommunication, Post, Industry, Mine, Energy, Commerce, Land Management, Urban Planning, and Construction; Senior Infrastructure Specialist of the World Bank; Cambodia Resident Mission; and Senior Project Officer of the Asian Development bank.

At the moment, legislative approval is still needed by the National Assembly and Senate for the passage of the Road Traffic Law, and according to the meetings, it is expected that the final discussion and approval process to pass the draft Law will take place soon. AIP Foundation is strongly encouraged to see advocacy efforts leading towards change, and are excited that the “Head Safe. Helmet On.” project is being implemented at such a crucial time in Cambodia.

AIP Foundation was warmly welcomed by those officials, in particular from the legislative bodies and received firm support for the implementation of the “Head Safe. Helmet On.” project. Moreover, AIP Foundation was recommended to further contribute to address the current acute road traffic crashes in Cambodia and increase the use of standard helmets.

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Phase 3 of Walk Wise pedestrian safety project is launched at 37 project schools
17 October, 2014 – Chongqing

Walk Wise Phase 3 begins with support from Kai County officials and Chevron

To launch the third phase of the Walk Wise pedestrian safety project in Kai County, China, a ceremony took place at Hanfeng No.7 Primary School in Chongqing on Friday, October 17. The event aimed to enhance the cooperation and engagement among stakeholder organizations on road safety issues and increase schools’ participation, thereby expanding the impact of the Walk Wise project in Kai County. Organized by AIP Foundation in partnership with the Kai County Education Committee and Kai County Traffic & Patrol Brigade and sponsored by Chevron, in its third phase, Walk Wise will strive to further increase the community’s awareness and concern for pedestrian safety among 37 schools.

Read the press release here.

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AIP Foundation offers support for Tanzania Prisons Services' plans to establish a helmet factory
7 October—Dar es Salaam

The Permanent Secretary in the Prime Minister's Office, Dr. Florens Turuka (center) in a group photo with the President of AIP Foundation Greig Craft and Senior Prisons Officers during discussions held in the Prime Minister's Office in Dar es Salaam.

In early October, AIP Foundation President Mr. Greig Craft met with The Permanent Secretary of the Prime Minister's Office, Dr. Florens Turuka, along with Agro Economist, Superintendent of Prisons, Mr. Uswege Mwakahesya, and coordinator of the Helmet Vaccine Initiative Tanzania, Mr. Alpherio Nchimbi to discuss government support for the establishment of a helmet factory in Tanzania. AIP Foundation will provide technical support on the helmet factory, to be established under Tanzania Prisons Services in Dar es Salaam. Based off AIP Foundation’s Protec Tropical Helmet Factory model in Hanoi, Vietnam, the plant will create jobs for the physically disabled and those within the prison system while providing high-quality, tropical helmets to the regional market, including Kenya, Uganda, and Ethiopia.

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Upcoming events

On #GivingTuesday, give a helmet to a child in Vietnam:

#GivingTuesday is a global movement promoting a day of giving during the holiday season.

After Black Friday and Cyber Monday-days that are synonymous with shopping, #GivingTuesday aims to inspire people to take collaborative action, give back, and donate to charities to help create a better world while rallying further support through social media.

AIP Foundation will be taking part in this movement by encouraging followers and supporters to donate a helmet to a child in Vietnam and help save a life. Please consider donating on #GivingTuesday, December 2nd, at

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K-pop girl group Crayon Pop to launch child helmet campaign
23 November—Bangkok

K-Pop sensation Crayon Pop to perform in a public concert to promote child helmet use in Thailand

The K-Pop sensation Crayon Pop, known for wearing helmets in their performances, will be performing for the first time in Thailand on 23 November, 2014 as part of an event to launch The 7% Project. Each day a majority of Thailand’s 18 million children travel as passengers on motorcycles, but only 7% wear helmets. In response to this, AIP Foundation and Save the Children are collaborating on The 7% Project, a nationwide campaign aimed at increasing motorcycle helmet use in Thailand.

For more information, view the campaign’s website at

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