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Global Newsletter September 2014


Dear friends and supporters,

This year marks the Asia Injury Prevention (AIP) Foundation’s 15th year of working to prevent road traffic fatalities and injuries. At a recent teambuilding gathering, together we reflected on past milestones, including the launch of Helmets for Kids in Vietnam in 2000 and its expansion in 2006 to Thailand and Cambodia, the establishment of the Global Helmet Vaccine Initiative in 2009, and more recently, the launch of comprehensive pedestrian safety programs in Vietnam and China. With our partners, we have drawn lessons learned from our interventions, and are continuing to examine future trends in successful road safety approaches. As we pass the 15-year mark and look forward, AIP Foundation will continue with its commitment to reducing road traffic fatalities and injuries in low- and middle-income countries.

Please see below to read more on our activities and achievements throughout the month.

Kind regards,

Mirjam Sidik
Chief Executive Officer
Asia Injury Prevention Foundation

Table of Contents

1. Global

1. Vietnam

2. Cambodia

3. Thailand

4. China

5. Uganda

6. Tanzania


Asia Injury Prevention Foundation celebrates 15 years

Celebrating 15 years of road safety achievements.

This year marks an important milestone for AIP Foundation as it celebrates 15 years of implementing road safety interventions in low- and middle-income countries. Starting in 1999 with three employees in Vietnam, AIP Foundation has grown to over 60 employees worldwide.

During these past 15 years, AIP Foundation has built and supported effective road safety methods in Vietnam, Thailand, Cambodia, China, Uganda, and Tanzania, where motorcycles are largely the principal means of transportation. AIP Foundation is encouraged by the achievements made in the past 15 years, and looks forward to more progress and impact in the years to come.

AIP Foundation will continue to support efforts that provide life-saving traffic safety knowledge and skills, with the ultimate goal of preventing road traffic fatalities and injuries. As the Millennium Development Goals soon also reach their 15-year mark, we strongly support the inclusion of road safety into the post-2015 development agenda.

Click here to vote for your priorities. We ask you to vote for ‘better transport and roads,’ ‘better healthcare,’ and also suggest ‘road safety’ in the optional priority tab.

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News Update:

Pope Francis tells of anguish as relatives die in Argentina car crash – Pope Francis has been deeply pained by the deaths of three relatives killed when their car collided with a grain truck in central Argentina, just hours after musing that he himself may only have "two or three years" left. A nephew of the pope, Emanuel Bergoglio, who was driving the car, was in serious condition after the accident just after midnight on Monday. The nephew's wife, Valeria Carmona, and two children, Jose, aged two, and Antonio, 8 months, died.

"The pope has been informed and is deeply grieved by the tragic news. He asks all those who share his pain to join with him in prayer," said a statement on the website of Radio Vaticana.

Source: The Guardian, 18 August.

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News Update:

FIA Foundation’s US Director nominated by President Obama for member of the National Transportation Safety Board – On September 17, U.S. President Obama announced his intent to nominate Dr. Bella Dinh-Zarr as a member of the National Transportation Safety Board. Dr. Bella Dinh-Zarr is currently the Director of the FIA Foundation’s U.S. office. She served as FIA Foundation’s Road Safety Director from 2007 to 2014 and previously as Director of North America’s Make Roads Safe Campaign for Global Road Safety from 2006 to 2007.

Obama praised Dinh-Zarr, along with six other intended nominees to several administration posts. “These men and women have demonstrated knowledge and dedication throughout their careers,” Obama said in a press release. “I am grateful they have chosen to take on these important roles, and I look forward to working with them in the months and years to come.”

Read the press release here: The White House press release, 17 September.

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AIP Foundation CEO attends Clinton Global Initiative 2014 Annual Meeting
21-24 September - New York City

Bill and Hillary Clinton at this year’s Clinton Global Initiative Annual Meeting.

This month, AIP Foundation CEO Mirjam Sidik attended the Clinton Global Initiative (CGI) 2014 Annual Meeting in New York City. Mirjam highlighted the staggering fact that currently, road traffic crashes are the number one killer of young people globally and spoke with others on their overlapping goals to prevent the loss of lives in the developing world.

In 2010, AIP Foundation committed with CGI to reducing road traffic fatalities and serious injuries by promoting safer behavior among road users and increasing access to high-quality helmets.

Read AIP Foundation’s CGI Commitment to Action here.

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News update:

An artist's impression of a terminal section of the Ben Thanh-Suoi Tien metro line that is under construction in Ho Chi Minh City.

Vietnam hub to begin construction of 1st metro line terminal — Construction of the first underground terminal of the Ben Thanh-Suoi Tien metro line in Ho Chi Minh City – the first of its kind in Vietnam – has begun. The system, estimated to cost US$2.49 billion, is designed to be 19.7 km long, running from District 1 through Binh Thanh District, District 2, District 9 and Thu Duc District in HCMC before reaching Di An Town in neighboring Binh Duong Province.

Of the total length, 2.6 km will run underground with three stations, while the remaining sections and another 11 stations will be constructed above ground. The metro line is scheduled to be completed in 2017 and put into operation in 2018, when it can transport about 620,000 passengers per day, the HCMC Transport Department said.

Source: Tuoi Tre News, 21 July.

AIP Foundation hopes the metro will reduce traffic congestion and lead to safer roads in Ho Chi Minh City.

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Primary School students receive 1,925 helmets supported by AIG and AIP Foundation
9 September, 2014 - Hanoi, Vietnam

Ms. Susan E. Loftus of AIG Vietnam with AIP Foundation’s Greig Craft and students of Trung Vuong Primary School.

In a helmet handover ceremony, 1,925 high-quality helmets were distributed to students, teachers, and staff at Trung Vuong Primary School in Hoan Kiem District of Hanoi. The donation is part of the American International Group (AIG), a multinational insurance corporation, and AIP Foundation’s partnership to support the road safety initiative Helmets for Kids in Vietnam.

“The Helmets for Kids program is part of AIG’s global initiative to ‘Make the World a Safer Place’ and our long term commitment to working with communities across Vietnam in road safety,” said Ms. Susan E. Loftus, AIG Vietnam Chief Executive Officer and General Director.

Read more here.

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News Update:

Helmet laws, with enforcement, are effective in preventing serious and fatal head injuries.

Hats off to Vietnam’s helmet law – A decade ago, it wasn't unusual to see a Vietnamese family of five cheerfully braving the frenzied traffic of Hanoi on a single motorcycle — with nobody wearing a helmet. No longer. A stringent law passed in 2007 has made helmets compulsory — and has proven that such laws, which require political will more than money, can have a huge impact on public health. Research suggests that the law's passage saved more than 1,500 lives the first year and reduced serious head injuries by almost 2,500.

Read the full article here: Science Magazine, 12 September.

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News Update:

Helmet Quality campaign conducted by the government and Clear – On September 14, an event to support the national plan on helmet quality took place at the Youth Culture House in District 1 of Ho Chi Minh City. This is a result of the collaboration between Unilever Vietnam, the National Traffic Safety Committee, National Youth Union, and HCM Youth Union. The event attracted the participation of 3,000 youth with traffic safety games, awards, booths, a street parade, etc. The campaign was announced on March 28, 2014 and so far has collected around 15,000 pledges from people committing to wear standard helmets.

Source: Tuoi Tre Newspaper (translated), 15 September.

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ARRB Group continues support for Helmets for Kids in Vietnam
September 16, 2014 - Hai Duong,

Mr. Paul Hillier, a National Technical Leader at ARRB, helps a student put on her new helmet.

Supporting AIP Foundation’s Helmets for Kids program since 2011, ARRB Group celebrated its continued commitment to Ai Quoc Primary School with a distribution of important educational materials on helmet use in addition to a helmet “top-off” ceremony. In total, ARRB Group, one of Australia’s most trusted advisors for road safety technical input, has donated 882 helmets to Ai Quoc Primary School over three years.

In their first year of support in Hai Duong, Vietnam, ARRB Group donated helmets to all students and teachers at Ai Quoc Primary School. The following year, ARRB Group donated helmets to the school’s first graders, new teachers, and students in second through fifth grade at the school who had outgrown, lost, or damaged their helmets. ARRB Group is now distributing educational materials on helmet use to Ai Quoc Primary School students in addition to 240 new helmets. In addition to Vietnam, ARRB Group has also supported the Helmets for Kids program in Cambodia, and in 2015 will expand their commitment to Thailand.

Read more here.

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Nha Trang practices safe driving with Ford Driving Skills for Life
20-21 September - Nha Trang

DSFL session trainees practice their new safe driving skills on the road.

This month, AIP Foundation supported three Ford Driving Skills for Life training sessions held in Nha Trang. Approximately 60 people in total, including local community members, a representative from Nha Trang Traffic Safety Committee, and Nha Trang’s City Ford, participated. In addition to a formal training, the session utilized a nearby intersection to practice newly acquired skills. Using three vehicles, participants put lessons, including overall safety skills, saving energy, and keeping a safe distance, into practice behind the wheel.

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UPS conducts head measurements at Helmet for Kids program schools in preparation for helmet donation
26-29 September - Ho Chi Minh City

Head measurements ensure that students receive a properly-fitting helmet for an upcoming donation.

Eleven volunteers from UPS Vietnam and representatives from the AIP Foundation visited two primary schools in Binh Thanh District of Ho Chi Minh City to measure head sizes of more than 2,000 students for an upcoming helmet donation. This important step ensures that each student receives properly-fitting helmets and protection in the event of a crash. In total, The UPS Foundation is expected to donate over 17,000 helmets across Thailand, Cambodia, and Vietnam this school year, their fourth year of support for Helmets for Kids.

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Road safety awareness event at Sihanouk Ville Province supported by AIP Foundation
29 August - Sihanouk Ville Province

Regardless of distance and time, attendees were encouraged to always wear a helmet on a motorcycle.

On August 29, with support from AIP Foundation, the Union of Youth Federations of Cambodia, part of The Ministry of Public Works and Transport, organized a training workshop for 150 employees working at Sihanouk port. The workshop showed key risk factors of road crashes in Cambodia as well as simple actions motorcyclists can take to help prevent crashes and protect themselves from head injury.

Mr. Kim Pagna, Country Direction of AIP Foundation in Cambodia, commented on his appreciation for the government’s efforts and recent approval of the draft traffic law, currently waiting for approval from National Assembly, and encouraged its swift enactment into law.

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AIP Foundation mobilizes support from Universities for draft passenger helmet law
2-4 September - Phnom Penh

Over 70 University students attend a presentation to learn about the importance of Cambodia’s passenger helmet law.

AIP Foundation’s internet campaign to collect pledges in support of Cambodia’s draft motorcycle passenger helmet law is making strides. The campaign, running until October 19, has over 1,500 pledges supporting the enactment of the passenger helmet law for all. AIP Foundation is promoting the campaign on Facebook and through emails to stakeholders, both of which lead to a webpage where they can pledge their support.

Two presentations were recently given at Cambodia International Cooperation Institute (CICI) and Student Development Institute to increase University support for the passenger helmet law. With greater understanding of the impact of the passenger helmet law, AIP Foundation hopes to rally University support for the law’s enactment while also instilling positive behavior change among young adults.

View the pledge campaign here.

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AIP Foundation holds stakeholder workshops to discuss “Head Safe. Helmet On.” project supported by USAID
18 & 30 September - Phnom Penh

AIP Foundation introduces “Head Safe. Helmet On.” at a district-wide workshop.

This month, AIP Foundation hosted two district-wide workshops to discuss the “Head Safe. Helmet On.” project in Cambodia supported by USAID with over 30 key stakeholders at each event.

District- and commune-level government officials were present at the workshops to learn about why the specific target districts were selected. “The targeted provinces of Phnom Penh, Kandal, and Kampong Speu for the “Head Safe. Helmet On.” project were selected by looking at road safety ‘black spots,’ which are the most dangerous locations for road users. Together, these three provinces made up nearly one third of motorcycle fatalities in 2010,” said Mr. Pagna Kim, AIP Foundation Cambodia Director. Additionally, AIP Foundation defined stakeholders’ roles and responsibilities and discussed overall plans for the project.

Read more here.

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Helmet fittings begin as Manulife (Cambodia) Plc. extends project
September 30 - Phnom Penh

AIP Foundation begins helmet fittings at Aknu Wat Primary School for Manulife-supported Helmets for Families program later this year.

Supporting AIP Foundation’s Helmets for Families program for two years, Manulife (Cambodia) Plc. has decided to extend the project for a third year and to another school in Phnom Penh. Prior to project implementation, AIP Foundation has begun conducting helmet fittings for future helmet distribution and helmet color preference surveys to help ensure helmet wearing sustainability. The Helmets for Families project will begin in November of this year.

This school year 2014-2015, Manulife (Cambodia) Plc. will extend its support to Aknu Wat Primary School. Manulife (Cambodia) Plc. has supported Wat Preah Put Primary School and Sampov Meas Primary School in the last two school years, 2012-2014 . In October of 2013, a survey was taken at Wat Preah Put Primary School to determine the percentage of students on motorcycles and bicycles who wore helmets. The rate, at nearly 0% before program implementation, rose to 83% after Manulife (Cambodia) Plc’s helmet donations. In July of this year, the survey was conducted again, and the percentage has remained quite high at 73%.

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News Update:

Dozens Die Throughout Country in Preholiday Traffic Accidents - At least 24 people have died and 44 have been seriously injured in traffic accidents across the country late last week and over the weekend, according to police, as Cambodians flocked to the provinces for the Pchum Ben holiday, which began Monday and runs until Wednesday. Statistics posted to the National Police website show that a total of 51 accidents were reported on Thursday, Friday and Sunday, resulting in 24 deaths, 44 serious injuries and 33 minor injuries.

Source: The Cambodian Daily, 23 September.


Vespiario and AIP Foundation donate helmets in harmony with Road Safety Day
5 September – Udon Thani Province, Thailand

Representatives from Nongsumrong Provincial Administration Organization, Bangkok Hospital, Udon Thani Office of the Basic Education Commission, Vespiario, Vice-Governor of Udon Thani province, Accident Prevention Network, and Chumchon Nakwang Patanasuksa School at the ceremony.

On September 5th, Vespiario (Thailand) Co., Ltd., in collaboration with AIP Foundation, donated 653 high-quality helmets to three primary schools in Udon Thani Province, Thailand. The donation was made in coordination with an event held at Chumchon Nakwang Patanasuksa School called Road Safety Day, intended to promote helmet use and raise road safety awareness among school children.

The helmets were donated with the goal of creating a “safety culture” within the Nonsamrong, Nakwang, and Moomon communities. As part of Road Safety Day, students from kindergarten to high school levels engaged in several road safety educational activities and creative projects.

Pre- and post-helmet donation observations were taken at each school before and after helmet donations. At Chumchon Nakwang Patanasuksa School, for example, the helmet wearing rate increased from 17% before donations to 83% afterwards among students on two-wheeled vehicles.

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“Slogo” contest winner chosen for The 7% Project, focused on increasing child helmet use
14 September- Bangkok

This month, Save the Children and AIP Foundation announced the winner of the Slogan and Logo, or "Slogo,” competition at an event at TK Park at CentralWorld. The competition invited participants to submit ideas for a slogan and logo for The 7% Project, a new campaign led by Save the Children and AIP Foundation aimed at decreasing motorcycle fatalities and injuries among Thailand’s 18 million children by promoting regular helmet use as the accepted norm.

Slogo finalists, with winning slogo (left) and popular vote (right), strive to help make helmets the new norm.

The winning logo roughly translates to “Kids, wearing a helmet is a must” and in Thai, uses clever play-on words. The popular vote, which received the most online votes but was ultimately not selected by the judges, translates to “if you care wear a helmet.”

The 7% Project comes after a survey in 2012 revealed that only 7% of Thai children wear helmets when travelling on a motorcycle. At the event, Mrs. Ratana Winther, Country Director for AIP Foundation in Thailand, said the project will focus on four approaches: education, enforcement, media, and innovation. Panelists at the event, including Mrs. Winther, a parent representative, and a preschool principal, pointed out different reasons for not wearing helmets, including a lack of awareness on road safety, an easy-going habit among Thais, carelessness, short driving distances, laziness, and lax law enforcement. “Parental attitude is considered one of the key challenges to improving road safety habits,” she said. “Working closely with teachers, parents, and students, motorcycle helmets will be featured as a permanent part of the school uniform.”

Read more from the article, “'Millions' of children on roads unprotected: Shock study results spur bike helmet push,” Bangkok Post, 15 September.

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Country Director of AIP Foundation in Thailand speaks to Rotary Club of Bangkapi on the ‘Helmet Vaccine’
30 September - Bangkok

AIP Foundation Thailand’s Country Director speaks at a Rotary Club of Bangkapi luncheon on the Thailand Helmet Vaccine Initiative.

Mrs. Ratana Winther, AIP Foundation Thailand Country Director, spoke at a Rotary Club luncheon in Bangkok this month about AIP Foundation’s efforts to save lives on the road through the Thailand Helmet Vaccine Initiative. Mrs. Winther informed the audience that only 7% of the country’s children traveling as passengers on motorcycles wear helmets. Mrs. Winther then explained AIP Foundation’s efforts to identify the helmet as a uniquely affordable and effective “vaccine” against head injuries and fatalities on the road, and discussed different programs that AIP Foundation has developed to increase helmet use and prevent unnecessary fatalities and injuries.

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News Update:

Chiang Mai Road Safety Center creates bike routes to promote Chiang Mai tourism – Chana Pangpibun, Chiang Mai Vice-governor announced that the Chiang Mai Road Safety Center is holding a discussion on the new bike trails project. It wants the public to brainstorm defensive measures to prevent road accidents involving bicycles, so as to encourage people to use their bicycles instead of vehicles. The bicycle trails management policy is divided into two parts, including a tourism route to the main district, and for general travel. Initially, three main trails are being considered, one covers all the main roads in the city, one goes around the moat, and another passes by tourist attractions.

Source: National News Bureau of Thailand, 20 September.

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Opinion Piece:

Pedestrians in China, as in many other low- and middle-income countries, face daily dangers crossing the street.

Traffic accidents: How the Chinese cross the road – Crossing the road in a Chinese city sometimes feels a bit like stepping out in front of a firing range. Cars move slowly (for the most part) but drive inexorably forward, with scarcely a care for passing inconveniences such as pedestrians, bicycles, dogs or, indeed, other cars. There appears to be one guiding principle of driving: look straight ahead (glancing to the side or behind is cheating) and keep on going. A sudden nip to the left or right is quite acceptable, even if that necessitates slamming on the brakes to avoid a car that is merely driving in a straight line. China’s brake-pad peddlers would be raking it in if more people actually replaced them whenever new ones were needed.

Accidents are common for many reasons. Aside from the fact that China’s population is so large, most have to do with the fact that China is so new to the business of driving cars. In 2013 it added more cars to its roads than were driving in the whole country in 1999. In China, the number of vehicles has been increasing by 15 million cars every single year for a decade. The number of license-holders has risen even faster; one in five Chinese now has a license. In the rich world, by contrast, the number of license-holders is flat or falling.

Read the full article here: The Economist, 3 September.

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News Update:

China stresses road safety for holiday travel rush – Chinese police will increase patrols and inspections to ensure road safety during the upcoming Mid-autumn Festival travel rush, said the Ministry of Public Security (MPS) on Thursday. Authorities will focus on overloading, speeding, fatigue, and drunk driving during the rush, said the MPS in a statement. Inspections will be enhanced on school buses and minibuses in rural areas. The Mid-Autumn Festival, which falls on Monday this year, is a traditional Chinese holiday during which families reunite under the full moon.

Source: Source: Xinhuanet News, 4 September.

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UHVI Wear a helmet campaign visible on the roads with billboard installation
June-September - Kampala, Uganda

Billboard in Kampala reminds drivers to “Wear a helmet and stay alive.”

Throughout 2013, AIP Foundation’s media campaign in Uganda focused on the cost of head injuries. The 2014 Uganda Helmet Vaccine Initiative (UHVI) ‘Wear a Helmet’ Campaign has been developed with the objective of empowering boda boda operators to adopt safe driving measures by addressing their safety as a matter of personal and national development.

This year, the UHVI campaign is endorsed by a leading celebrity musician in Uganda, Bobi Wine, who has worked with UHVI in the past. Recently, a billboard was erected in Kampala that includes Bobi Wine and tells onlookers to wear a helmet.

The media campaign also includes radio commercials in addition to outdoor media and is part of a bigger program that will feature safety workshops, helmet distribution, and advocacy efforts. The four month campaign, in partnership with CrossRoads Programme, a UK AID and EU-funded program, is running through the end of this month.

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News Update:

Boda Boda operators receive road safety training in Entebbe.Statistics show that since January to June this year, a total of 5,063 accidents occurred in Dar es salaam.

Vivo Energy trains motorcyclists on road safety – A training took place in Entebbe that attracted over 100 boda boda operators who received tips on how to control road accidents, defensive riding, over speeding, avoiding drugs, and avoiding using phones while on the road. The operators were also told on how to use road signs.

15% of the Mulago Hospital budget goes towards boda boda accident victims – which means that the incidence of such accidents is still high. The training is meant to promote the use of helmets and to reduce traffic errors and offences committed by commercial riders.

Source: New Vision, 16 September.

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News Update:

UOC hails USPA over road safety – Officials of Uganda Olympic Committee (UOC) and soccer governing body FUFA have applauded Uganda Sports Press Association (USPA) for their consistency in organizing the annual Road Safety campaign. The campaign, meant to create awareness about road carnage in the country, will be held in Entebbe on Saturday. At the same time, USPA members will attend a mass for their departed colleagues at Christ the King Church in Kampala on Thursday. In 2001, USPA members Leo Kabunga, Kenneth Matovu, Peter Ekarot and Francis Batte died in a road accident in Lugazi.

Source: New Vision, 18 September.

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Opinion Piece:

Statistics show that since January to June this year, a total of 5,063 accidents occurred in Dar es salaam.

Tanzania: Enough of Road Carnage – Tragic accidents are becoming increasingly commonplace on our roads. The latest has claimed more than 36 lives and injured more than 80 people when two buses collided head-on, and in the process caused another private vehicle to plunge into the river. The accident occurred on Friday morning at Saba Saba area in Butiama district, Mara region and, as is always the case, the usual suspect is said to have been over-speeding on the part of the drivers of the two buses.

Why is it that law enforcers become active after accidents, and do not seriously engage in authenticating a driver’s competence? It is an open secret that many of these drivers behind wheels have acquired driving licenses without undergoing proper training. Driving is not only about holding the steering wheel and changing gears, but adherence to all road safety rules and regulations, and most importantly, the ability to make sound and reasonable judgment.

Source: Tanzania Daily News via All Africa, 7 September.

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News Update:

Dar marks Road Safety Week with bitter memories – Road accidents have been dogging Tanzania for decades now. However, government and other key stakeholders have tirelessly been taking various initiatives to ensure that the country gains zero accidents. According recent statistics, road accidents claim more lives in the country than HIV pandemic disease. Responsible authorities have appealed to every citizen to play their part by abiding to road safety rules and condemn acts which seem to violate the laid down road safety rules.

Dar es Salaam, the country’s capital city is a leading destination of the road accidents with statistics showing that since January to June this year alone, a total of 5,063 accidents happened in the city. “These figures indicate that most road users in the city are not well educated on road safety,’’ says Elifadhili Mgonja, the Chairperson of Dar es Salaam Region Road safety Committee.

Source: IPP Media, 24 September.

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