Issue #40 February 20, 2013
"What's New?"
Countdown to BakingTech

BakingTech 2013 is less than two weeks away and the excitement is building.  Highlights will include:
  • Keynote Urban Meyer - The Ohio State University football coach.
  • Tuesday Night's Closing Officer's Reception.
  • The Salute to Veterans: James Dibble - "The Real Doughboys of WWII" and Mathias Baum - Exchange EIA Bakery, Army & Air Force Exchange Service Europe - "Field Baking".
  • 18 Technical Sessions on Food Safety, Nutrition, Technology, Customer Satisfaction, Ingredients and much more.  Round Table Discussions with Speakers.
  • Over 200 Exhibitors at MarketPlace: 4:00 - 6:00 pm, Sunday, Monday and Tuesday.
  • Baking Hall of Fame - Torahiko Hayashi, Ernest Nickles and Clark Pulver.
  • ATBI Early Bird Breakfast.
Online Registration closes on February 22 at 5:00 pm EST, but you can register after that date at the meeting in Chicago.  Print and complete the linked form to speed the process at the ASB registration desk.

Final details about the meeting, travel, weather, etc. will be emailed to all meeting attendees next week.  We are looking forward to seeing all of our old and new friends.
IBIE - Discount for ASB Members

ASB members who attend IBIE, October 6-9, 2013, in Las Vegas will receive a $20 discount.  Be sure to use code ASB2013 when you register to attend.  ASB will have a booth at IBIE to educate attending bakers about ASB's mission and programs, and to recruit new members.  We will appreciate your help to "spread the word" about why you are a member and why they should join.
Equipment & Plant Design Workshop for Allergen/Pathogen Control

March 12-13, 2013
The Allerton Hotel
Chicago, IL

Course Cost:
$600 for members of sponsoring organizations
Registration deadline is March 7, 2013.

ASB together with other top food industry associations is presenting a sanitary design workshop specifically for our members.

The BAMA Companies, Campbell's, ConAgra Foods, General Mills, Heinz, Kellogg's, Kraft, Land O'Lakes, Nestle, PepsiCo, Rich Products and Sara Lee - members of the GMA Sanitation Share Group - are collaborating to enhance food safety.  At the Equipment & Plant Design Workshop for Allergen/Pathogen Control, representatives from these companies will present practical, proven approaches to cleaning, sanitary design, equipment layout and personnel requirements that utilize verifiable, economically sound, and HACCP-supported processes.  The workshop includes equipment design demonstrations using photos and prototypes, the introduction of a process for continuous improvement and discussion of the Food Safety and Modernization Act (FSMA).

Click to open the Equipment & Plant Design Workshop for Allergen/Pathogen Control e-brochure.
Welcome February's New ASB Members!


Bryan Snyder, Chris Schoen, Cynthia Lozano, Derrick Jackson, Dewayne Green, Fabrice Locatelli, Francisco Molina, John Fox, Jose Faz, Jose Alvarez, Martin Zapata, Mat Boxrucker, Mike Shaw, Paul Archambeau, Rafael Olivares, Ron Kleijn, Ross Anderson, Thomas O'Donnell, William Meznarich.


Brenda Heptig, Daniel Cavanaugh, Darren Scubert, Dirk Maier, Edgar Anders, Gary Ellington, Helen Xi, Joseph Ponnath, Kehley Pfang, Mark Appleford, Matthijs Sillevis, Megan Keepes, Michael Hull, Neal Sintek, Nicola Scudella, Nita Livvix, Piet Vader, Raymond Zaccardi, Rich Hoskins, Rick Jackson, Robert Neier, Ryan Pretorius, Sergey Kostin, Stan Prutz, Tim Bohrer, Trent Wanamaker, Troy Ashby, William Everett
ASB Staff and Contact Information

Mailing Address:  P.O. Box 336, Swedesboro, NJ 08085
Main Phone Number:  1.800.713.0462
Fax Number:  1.888.315.2612

Executive Director:                              

Kent Van Amburg               Extension #1
                                                      Direct:  609.937.1519


Director of Meetings/Operations:

Tawnee Shuey                    Extension #2
                                                      Direct:  856.343.7838


Membership Manager:                       

Amanda Gonzalez              Extension #3
                                                      Direct:  660.349.9844

Director of Technology:                       

Darla Eastlack                    Extension #5

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Chairman's Corner:
by Mike Elenz,
ASB Chairman

Quote: Dare to Be
When a new day begins, dare to smile gratefully.
When there is darkness, dare to be the first to shine a light.
When there is injustice, dare to be the first to condemn it.
When something seems difficult, dare to do it anyway.
When life seems to beat you down, dare to fight it back.
When there seems to be no hope, dare to find some.
When you're feeling tired, dare to keep going.
When times are tough, dare to be tougher.
When love hurts you, dare to love again.
When someone is hurting, dare to help them heal.
When another is lost, dare to help them find the way.
When a friend falls, dare to be the first to extend a hand.
When you cross paths with another, dare to make them smile.
When you feel great, dare to help someone else feel great too.
When the day has ended, dare to feel as you've done your best.
Dare to be the best you can-
At all times, Dare to be!
-Steve Maraboli

When American Society of Bakers calls, dare to answer the call.
When an ASB member wants for Knowledge, dare to give our Knowledge.
When an ASB member requires Opportunity, dare to give Opportunity.
When an ASB member wants and requires Growth, dare to help develop and offer Growth.
When the Society offers Knowledge, Opportunity and Growth, dare to attend The Best Week in Baking.

I look forward to seeing you at the Best Week of Baking.

"Plant the Seed", Knowledge, Opportunity, & Growth.
Membership Tips:

Have you been promoted, changed jobs, moved or retired?  Outdated information = missed information and networking opportunities.  Please help us stay current by updating your profile online or calling the office.

Website Tips:

Update your ASB profile online.  Login to your account and select "Update My Profile" (on the right).  Then you may choose to change your profile, your password, or pay outstanding invoices.
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American Society of Baking

PO Box 336 Swedesboro, NJ | 08085


Tel: 1.800.713.0462   Fax: 1.888.315.2612

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