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Global Newsletter November 2014

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Dear Friends and Supporters,

In November, the world took a moment of silence on the World Day of Remembrance for Road Traffic Victims to commemorate all those who have been affected. Such a day is a powerful reminder of the importance of interventions that improve road safety. AIP Foundation stands in solidarity with all those impacted by road traffic crashes and will stay committed to working to prevent road crash injuries and fatalities in low- and middle- income countries.

The #SaveKidsLives campaign also launched as a global call-to-action, asking supporters to read and sign the Child Declaration for Road Safety. Through the campaign, you can take part in the current Decade of Action for Road Safety and help save lives.

Please see below to read more on this campaign, as well as AIP Foundation’s activities and achievements throughout the month.

Kind regards,

Mirjam Sidik

Chief Executive Officer
Asia Injury Prevention Foundation

Table of Contents

1. Global

2. Vietnam

3. Cambodia

4. Thailand

5. China

6. Uganda

7. Tanzania

Global

On World Day of Remembrance, Ban Ki-moon calls for recommitment to road safety
16 November 2014—Worldwide

United Nations Secretary-General Ban Ki-moon called for a recommitment to make roads safer for all who use them, as countries around the world marked the World Day of Remembrance for Road Traffic Victims on November 16. Calling the day a “sobering reminder” that crashes are the leading cause of death for people 15 to 29 years old, Mr. Ban Ki-moon said that he is “continually inspired by the potential of youth to transform society.”

“On this World Day of Remembrance for Road Traffic Victims, let us re-commit to making roads that are safe for all,” he said.

Source: UN News Centre, 16 November 2014
Read Ban Ki-moon’s full message here.

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Help #SaveKidsLives now
19 November 2014—Worldwide

Mr. Greig Craft, President and Founder of AIP Foundation, with Mr. Saul Billingsley, Director General of FIA Foundation, Allison Zelkowitz, Country Director of Save the Children Thailand, helmet-wearing K-pop group Crayon Pop, Mrs. Ratanawadee H. Winther, Country Director of AIP Foundation Thailand, and Mirjam Sidik, AIP Foundation CEO.

The campaign calling to save children’s lives on the roads around the world has officially launched. #SaveKidsLives is the worldwide and official campaign for the Third United Nations Global Road Safety Week, to be held May 4-10, 2015. The campaign is managed by members from the United Nations Road Safety Collaboration.

You can take part in saving kids’ lives on the roads. Read and sign the Child Declaration for Road Safety; download the signboard; write your road safety message; take a photo and share it.

For more information, visit the Save Kids Lives website.

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AIP Foundation attends first IRF Asia Regional Congress and Exhibition
17 November 2014—Bali, Indonesia

Presentation by AIP Foundation’s Ms. Xiaoyan Xu at 1st IRF Asia Regional Congress and Exhibition

Ms. Xiaoyan Xu, Country Director of AIP Foundation in China attended the 1st International Road Federation (IRF) Asia Regional Congress & Exhibition, a regional summit for road and transportation stakeholders held in Bali, Indonesia. The IRF is a non-governmental, not-for-profit organization with the mission to encourage and promote the development and maintenance of better, safer, and more sustainable roads worldwide.

More than 700 industry professionals representing 52 countries attended the summit, along with Ms. Xu, who presented on "Changing our Road Safety Culture” and "Walk Wise China: A Program in Chevron's Industry zone,” both illustrating AIP Foundation's work.

View Ms. Xu’s presentations in "Safer Roads by Design" and "Partner Sessions" here.

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Vietnam

The UPS Foundation “Helmet Superheroes” continue support for Helmets for Kids in Ho Chi Minh City
29 October 2014—Ho Chi Minh City

Mr. Jeff McLean, General Manager of UPS Vietnam meets students from Nguyen Trong Tuyen Primary School in Binh Thanh District

In late October, 4,307 students and teachers from eight schools within Ho Chi Minh City received quality helmets at a Helmets for Kids kick-off ceremony at Nguyen Trong Tuyen Primary School in Binh Thanh District.

At the ceremony, The UPS Foundation and UPS Vietnam representatives assisted as “Helmet Superheroes,” handing out helmets and educating students on helmet safety. These Superheroes act as role models for the students to look up to, inspiring them to wear their new helmets every day.

AIP Foundation, in partnership with the National Traffic Safety Committee, Ministry of Education and Training, and provincial counterparts, is responding to the need for road safety education and helmet use in areas where students are exposed to serious traffic risks on their way to school. More than 800 attendees, including students and teachers of the project schools, government representatives, and Goodwill Ambassador Actor Dai Nghia, were present at the ceremony.

Read more about the event here.

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Ho Chi Minh City holds memorial service for traffic victims
10 November 2014—Ho Chi Minh City

Participants pay tribute to victims of traffic accidents at memorial service in Ho Chi Minh City

A memorial service was held in Ho Chi Minh City-based Vinh Nghiem Pagoda for the victims of road crashes in Vietnam, where 25 people die every day.

The event was co-organized by the National Traffic Safety Committee (NTSC) and the Vietnam Buddhist Sangha (VBS) as part of activities to mark the World Day of Remembrance for Road Traffic Victims, which falls on the third Sunday of November each year.

Thousands of Buddhist monks, nuns, and relatives of victims took part in the event. Minister of Transport Dinh La Thang called upon agencies at all levels, organizations, and members of the public to raise awareness on the regulations on traffic safety and order, and share the grief suffered by the victims’ families.

Source: TuoiTreNews, 10 November 2014

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Vietnam artists join hands to heighten public awareness of road safety
14 November 2014—Ho Chi Minh City

Dozens of Vietnamese artists and celebrities are taking part in a UNESCO project to raise people’s awareness of road safety, together with environmental protection and the nurturing of good manners in public places.

The celebrities, led by veteran artist Thanh Loc, are drawing attention to a project named Commit Vietnam, initiated by the UNESCO Center for Culture and Education (UNESCO – CEP Vietnam) on October 25. Loc is urging everyone, particularly the young, to participate. While the project aims foster public awareness of traffic safety and culture, environmental protection, and public manners for a better image of Vietnam, it will focus on promoting road safety and culture in Ho Chi Minh City in its first year of implementation.

Source: TuoiTreNews, 14 November 2014
Visit Commit Vietnam’s webpage here.

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News Update: Motorbikes involved in 70% of road accidents
14 November 2014—Ho Chi Minh City

More than 70% of traffic accidents in Vietnam involve motorbikes, according to the Executive Vice-Chairman of the National Traffic Safety Committee, Dr. Khuat Viet Hung. Motorbikes are the most popular means of transport for Vietnamese because they are cheap, flexible and mobile. At present, they account for more than 85% of the total number of vehicles operating nationwide.

Source: Vietnam News, 14 November 2014

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AIP Foundation attends workshop on motorcycle ownership and use in Hanoi
18 November 2014—Hanoi

In November, AIP Foundation attended a workshop co-organized by the National Traffic Safety Committee (NTSC), the World Bank, Australian AID, and the Association of Motorbike Manufacturers in Vietnam to assess motorcycle ownership and use in Hanoi. The workshop found: 1) motorcycle ownership and use in Hanoi is well entrenched, more so than expected; 2) users are concerned about safety and other traffic and environmental conditions; and 3) disruptive and sustained change is needed to get motorcycle users to modify their behavior. Discussion topics included helmet quality control, police enforcement, road user awareness, and emission control, among others.

Attendees discussed that due to affordability, the motorcycle has contributed to the individual’s sense of ownership and has dramatically increased mobility. The workshop highlighted that motorcycles, highly flexible and efficient in terms of road space, need to be embraced, and that the work to reduce the costs and increase the benefits that come with the motorcycle and urban mobility should become a greater focus.

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Vietnamese David Beckham fan shows how not to ride a scooter with a child
1 December 2014—Hanoi

David Beckham’s photo of a woman with no helmet and a sleeping child has attracted widespread coverage in local newspapers and television, increasing the discussion of road safety in Vietnam

Football star David Beckham was in Vietnam in November to promote an alcoholic drink, but it was his Facebook photo which he posted three days after his visit that grabbed global attention.

The photo shows a woman on a scooter snapping a photo of Beckham; she was not wearing a helmet and worse, there was a child sleeping between her legs.

Beckham wrote on Facebook: “I’m all for fans taking a picture but not sure this is the safest way to do it!”

The photo got more than 686,000 likes, 7,000 shares, and 18,000 comments. It also sparked discussion in Vietnam about road safety and the enforcement of traffic laws. About 14,000 people die each year in Vietnam due to traffic accidents. The police said they will file charges against the woman for violating traffic laws in order to serve as an example for other motorists.

But Scott Duke Harris, an expat in Vietnam, noted that the photo was an accurate depiction of how many Vietnamese drivers and motorists are behaving in the streets.

Source: GlobalVoices, 1 December 2014

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RMIT builds upon research co-authored by AIP Foundation to explore motorcyclists' psyche
18 November 2014—Ho Chi Minh City

RMIT University researchers have explored motorcyclists' psyche in an effort to determine how road safety campaigns can be made more effective given Vietnam's large number of road casualties. The research builds upon exploratory studies co-authored by AIP Foundation.

Surveying more than 500 young motorcyclists and conducting focus groups with adolescents, families, and adults to determine perceptions on riding and "social norms,” researchers found that Ho Chi Minh City motorcyclists believe they are perceived as foolish if they follow road laws around those who do not. The study also pointed out that young Vietnamese motorcyclists over-estimate their driving abilities, believing that their peers are less skilled, and speed more often.

For more information, please read RMIT Vietnam news page or check out the study here.

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Capacity building workshop in Tinh Gia District, Thanh Hoa Province encourages long-term support
21 November 2014—Tinh Gia, Thanh Hoa

Opening remark by Mr. Cao Quang Hieu, Vice Manager of Nghi Son Police

The Nghi Son Refinery & Petrochemical, LLC (NSRP) Traffic Safety Project aims to reduce the number of traffic crashes and prevent traffic-related deaths and injuries in three communes within the Tinh Gia District, Thanh Hoa Province.

This month, AIP Foundation collaborated with Thanh Hoa Traffic Police, Tinh Gia Traffic Safety Committee, Nghi Son Police, and NSRP to organize a half-day capacity building workshop on traffic safety and traffic laws for the Women’s Association, Youth Union, Fatherland Front, and leaders of Hai Thuong, Tan Truong, and Mai Lam communes.

The workshop provided attendees with key information on traffic safety, the development of traffic safety communication skills, and introduced the Traffic Safety Scale-Up Project. This government capacity building and increased support from the workshop will help to increase the sustainability of the project and provide local government with the tools and knowledge to continue long-term behavior-change efforts.

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Families in Tra Vinh receive high-quality helmets and needed road safety education
26 November 2014—Tra Vinh

Students from Tra Vinh take part in a helmet donation ceremony, where they are taught how to properly wear helmets

To commence AIP Foundation’s Helmets for Families program in Tra Vinh Province, nearly 8,200 high-quality helmets were donated to students and discounted to parents from nine schools in Tra Vinh and Ho Chi Minh City during a kick-off ceremony at Phuong 8C Primary School.

Students were educated on proper helmet-wearing and road safety and teachers were provided with road safety teaching tools. Additionally, parents were advised on the importance of helmets, taught how to choose high-quality ones, and were given the opportunity to exchange their substandard helmets for high-quality subsidized ones.

In October, Vice Director of the Department of Education and Training met with the project schools’ teachers, school administrators, principals, provincial Traffic Safety Committee, and traffic police at an orientation workshop to gather support for improving standard helmet use among students and parents. Following the workshop, AIP Foundation trained 128 of the schools’ teachers on helmet use, in order to educate students accordingly and increase the program’s sustainability.

Click here to read more about the event and access photos.

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AIP Foundation presents at 10th Annual National Conference of Vietnam Public Health Association
28 November 2014—Hanoi

Dr. Truong Bui of AIP Foundation presents at the 10th Annual National Conference of Vietnam Public Health Association

AIP Foundation's Regional Monitoring & Evaluation Manager Dr. Truong Bui presented at the 10th Annual National Conference of Vietnam Public Health Association (VPHA) in Hanoi, attended by approximately 130 participants, including public health professionals, university lecturers, and researchers. Dr. Bui presented on the assessment of the effectiveness of AIP Foundation’s Helmets for Kids program in increasing helmet use among primary school students, as well as the effectiveness of integrated campaigns to address child helmet use in Vietnam.

Key findings were that average helmet wearing rates across 38 Helmets for Kids schools increased from 23.6% pre-intervention to 94.9% after two weeks post-intervention, 78.7% after 10-12 weeks, and 95.7% at the end of school year (or calendar year for some schools).

For more information, please visit VPHA’s website here or check out the presentation in Vietnamese.

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39 schools join “Making Traffic Safety Fun” talent shows to reinforce helmet use and proper helmet-wearing
28 November 2014– Ha Tinh, Quang Binh and Dong Nai Provinces

Students from Johnson & Johnson supported schools share their traffic safety knowledge at “Making Traffic Safety Fun” Talent Shows

Following the donation of more than 5,000 helmets for 39 schools at the beginning of this school year, students, teachers, and parents are now showcasing their road safety knowledge with provincial “Making Traffic Safety Fun” talent shows in Ha Tinh, Quang Binh, and Dong Nai provinces. Organized through AIP Foundation’s Helmets for Kids program and supported by Johnson & Johnson, this is the first-ever province-wide gathering under the program allowing for schools to participate in road safety activities together.

Mr. Gabriel Kardos, Johnson & Johnson Senior Fleet Safety Manager of Europe, Middle East, and Africa/Asia Pacific, and Mr. Abhishek Mathur, Human Resources Director of One Johnson & Johnson Vietnam, attended Dong Nai Province’s talent show on November 28, where Johnson & Johnson staff and community members facilitated and supported event activities. More than 1,000 students and teachers showcased their road safety knowledge through the art of singing, dancing, fashion shows, and dramas, with officials from the province’s Traffic Safety Committee, Department of Education and Training, and local police present as talent show judges.

Click here to read more about the event and view photos.

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AIP Foundation Founder and President Greig Craft featured by TakePart
29 November 2014—Hanoi

“In Vietnam, many motorcyclists only wear baseball caps or helmets lined with styrofoam. One man wants to change that.”—TakePart

TakePart, an online social action platform, has featured Mr. Greig Craft in the article “One Man’s Mission: Helmets Across Hanoi,” as part of their TakePart World series. The piece highlights Mr. Craft’s mission to develop climate-appropriate helmets in Hanoi with AIP Foundation and Protec Helmet Factory, his goal to spread helmet use across Vietnam, and discusses AIP Foundation’s focus moving forward.

Read the article here.

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Cambodia

News Update: Cambodia: Renewal of Water Festival sees sharp rise in road deaths
10 November 2014—Phnom Penh

At least 46 people died and 197 were injured in 98 accidents across Cambodia during last week’s Water Festival holiday, when thousands of people flocked to Phnom Penh to celebrate the first hosting of the event since a stampede killed more than 300 people in 2010. Besides killing and injuring almost 300 people, the 98 accidents destroyed 165 vehicles. Of the 197 people injured, 93 sustained serious injuries, statistics posted on the National Police website show. According to the website, Phnom Penh had the highest rate of accidents from November 4-8 this year. Tekao, Kampot and Kampong Speu followed.

Source: Asian Correspondent, 10 November 2014

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To deepen the discussion of the “Head Safe. Helmet On.” project, AIP Foundation hosts commune-wide meetings
13-28 November 2014—Phnom Penh, Kandal, and Kampong Speu

Representatives from target districts including commune council members, commune secretaries, school teachers, commune police, and private sectors meet to discuss project implementation of “Head Safe. Helmet On.”

Between November 13-28, 2014, AIP Foundation organized the first round of six commune-wide meetings in target districts supported by USAID's Development Innovation Ventures (USAID-DIV)

The meetings intend to provide an opportunity for commune representatives to be introduced to and updated on the project and to develop local road safety action plans targeting passenger helmet behavior-change. The meetings also aim to establish a commune-based Road Safety Working Group in all 18 target communes, which will coordinate and implement vital road safety and helmet use activities.

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Manulife Cambodia and AIP Foundation celebrate road safety campaign with major helmet donation
22 November 2014—Phnom Penh

832 students, parents, and teachers received helmets at a donation ceremony held at the Anuk Wat Primary School in Phnom Penh

This month, Manulife Cambodia and AIP Foundation celebrated three years of the Helmets for Families program in Cambodia by distributing 832 helmets to students, teachers, and parents in a special ceremony held at the Anuk Wat Primary School in Phnom Penh.

Helmets for Families aims to increase helmet use in Phnom Penh by encouraging road safety and helmet use in local communities through education, helmet donations, and community outreach efforts.

Around 1,000 students, teachers, parents, government representatives, and road safety stakeholders attended the event. His Excellency Dr. Hang Chuon Naron, Minister of Education, Youth and Sport and Her Excellency Mrs. Min Meanvy, Secretary of State of Public Works and Transportation, Deputy Chairwoman of the National Road Safety Committee were also present.

Read more here.

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Thailand

News Update: Suggestions to improve transportation safety
14 November 2014—Bangkok

The Engineering Institute of Thailand (EIT) under His Majesty the King’s support held a press conference suggesting the government work to improve the country’s road and rail transportation systems. After expressing their concerns, EIT offered six suggestions to improve transportation safety.

1. All public transport services must plan and implement appropriate safety standards
2. All existing rail systems and those yet to be constructed must be equipped with secure barriers with warning systems
3. Support for the establishment of a Road Safety Audit, an agency that solely monitors road safety, to ensure that all safety provisions are up to standard
4. Focus on policies and campaigns to create awareness and action on safety; publicize information on to educational institutions, government organizations, young people, and the community as a whole
5. Support for research on the circumstances of past accidents and the positioning of billboard advertisements on streets to improve safety
6. Increased penalties for persons who have caused accidents and the related agencies

Source: National News Bureau of Thailand, 14 November 2014

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AIP Foundation attends World Day of Remembrance for Road Traffic Victims in Bangkok
16 November 2014—Bangkok

Ms. Ratanawadee H. Winther attends World Day of Remembrance in Bangkok to commemorate those who have been affected by road crashes

On November 16th, AIP Foundation Thailand Country Director Ratanawadee H. Winther attended the 2014 World Day of Remembrance for Road Traffic Victims to commemorate those who have died or been injured in road crashes and to raise public awareness of road safety.

The Minister of Interior Gen. Anupong Paochinda, Acting Executive Director of the Road Safety Directing Center (RSDC), led the opening ceremony for the event, held in front of the United Nations building in Bangkok.

Read more about the event here.

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Overseas Development Institute joins launch of The 7% Project
22 November 2014—Bangkok

Kevin Watkins, Director of the Overseas Development Institute, speaks at the launch of the 7% project

Kevin Watkins, Director of the Overseas Development Institute, attended The 7% Project events, as part of a fact-finding visit. He spoke of a bereaved father he met who hugged the photo of his 13-year old son, killed in a motorcycle crash without a helmet. Later, Mr. Watkins highlighted the global toll of child deaths: "I am here because I am angry. Every day, 500 children die on roads around the world. It is unacceptable that here in Thailand so many are allowed to die simply because they don't have a helmet."

Check out the video of his visit.

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Thousands of fans take pledge to support child helmet wearing at ‘Crayon Pop live in Bangkok’ concert
23 November 2014—Bangkok

Helmet-wearing K-pop group Crayon Pop encourages the audience to wear a helmet at The 7% Project launch, a new campaign by AIP Foundation and Save the Children to increase child helmet use in Thailand

Over 1,000 excited fans packed the Bangkok Art and Culture Centre’s outdoor ‘active space’ to see Korean girl group Crayon Pop’s first ever live performance in Thailand, as part of the launch of The 7% Project, a new campaign by AIP Foundation and Save the Children aiming to increase helmet use and helmet safety awareness among children in Thailand.

The group asked fans to always ensure children wear helmets when on motorcycles, acknowledging that to reduce the risk, families, schools, communities, and law enforcers must all work together. As of mid-December, 8,449 supporters had signed an online pledge supporting this campaign.

The public can continue to sign the pledge via the campaign’s main website www.7-percent.org.

Check out the photos and videos.

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To increase child helmet use, Thailand’s personalities unite at The 7% Project After-Party
23 November 2014—Bangkok

AIP Foundation’s Mr. Greig Craft with Mr. Saul Billinglsey of FIA Foundation; Elite Models; and Actor Seigi Ozeki collaborating with renowned artists to make helmets fun to wear at The 7% Project After-Party. The helmets were auctioned with proceeds going towards The 7% Project.

Following the day’s concert launch, runway models, dignitaries, artists, and executives came together for The 7% Project after-party to raise awareness around one cause: increasing child helmet use and preventing deaths from road crashes.

The event was also intended to show attendees the importance of helmets through different artistic expressions. One of these mediums was through Danish-based artist Marco Evaristti’s live artistic piece entitled, “Oh monk, save me from my nightmares,” in which he used red paint, representing blood, and a human to resemble a motorcycle crash. Following Mr. Evaristti’s piece, ten helmets designed by renowned artists were displayed through a runway fashion show to spark the notion that helmets can be creative and fun to wear. Both models and non-models, including Mr. Greig Craft, AIP Foundation’s President and Founder, and Mr. Saul Billingsley, Director General of FIA Foundation, helped display the helmets on the catwalk.

Read the full press release here, and view photos from the after-party here.

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China

News Update: China to improve road safety to protect lives
28 November 2014—Xinhua

Local governments have been asked to take measures to improve road safety, especially in rural areas, according to a circular issued recently.

Issued by the State Council General Office, the circular demanded local governments remove dangers on the roads, especially on the 30,000-kilometer rural roads with passenger transport and school buses, by the end of 2015. It also called for a significant improvement to road safety infrastructure and capability of road safety protection by the end of 2020.

An over-all clearance of existing hidden dangers, improvement of standards of road safety facilities, and enough investment are needed for the campaign, read the circular.
Source: GlobalTimes, 28 November 2014

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Uganda

Opinion Piece: Uganda: road carnage bad for tourism
18 November 2014—Kampala

As Uganda prepared to host an important tourism meeting, the 39th African Travel Association (ATA) congress, a nasty accident on November 4 claimed the lives of an Australian tourist couple who were riding their BMW motorbike on a tour across Africa.

Dean Griffioen, 33, and Tanya Natasha Griffioen, 34, were riding from Kasese to Kampala only to be hit by a Toyota Prado in a head-on collision just three kilometres out of Mubende town.

The vast majority of road accidents in Uganda are attributed to human error, negligence or recklessness. That means they can be avoided. The Mubende accident was no exception.

In African tradition, it's an abomination for a visitor to die in your home. Indeed if Uganda is to succeed in promoting itself as a popular tourism destination, tourists must feel safe in the country; not just safe from conflict or attacks of any kind but also safe on our roads.

Source: AllAfrica, 18 November 2014

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Tanzania

Opinion Piece: Tanzania: More improvements needed for road, safety regulations
6 November 2014—Dar es Salaam

The move by the Traffic Police Department, in conjunction with other stakeholders, to improve some road regulations in a bid to curb accidents is a positive move. According to the Traffic Police Commander, Mohamed Mpinga, records show that road accidents were on the increase, thus such improvements were vital.

The way road accidents continue to claim the lives of innocent citizens in this country, is unacceptable. In fact, our major highways have been turned into killing grounds where upcountry bound buses and private vehicle compete to kill our beloved ones.

More changes are needed if ever the dream to put an end to road accidents in this country. The said improvements to road regulations should be implemented effectively and the regulations enforced for them to make a difference.

Source: AllAfrica, 6 November 2014

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