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Crisis Rules for Private Company Directors
By Private Company Director
The United Airlines backlash has gotten many companies – public and private – thinking about how they’d deal with a public relations crisis of such a grand scale.
Here are 11 crisis rules for private company board directors from
Temin and Company.
1. The buck stops with you: Deny denial.
2. Become the guardian of the company’s reputation.
3. Help your company see clearly; don’t let the company’s
first response be naïve or a lie.
4. Proactivity is needed before, during and after a crisis.
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