By Maureen Milford
Would a product like Kevlar — DuPont’s light-weight, super-strong fiber used in body armor that has saved thousands of lives — get to the marketplace today?
Research and development began in the mid-1960s on what became Kevlar; it wasn’t introduced until 1971.
“No CEO in their right mind today would ever give approval for (research and development of) Kevlar,” explains Edgar S. Woolard Jr., who was CEO of DuPont from 1989 to 1995. A short-term orientation can make CEOs “afraid to make big decisions.”
For Woolard, a former director of Apple Computer who was instrumental in bringing Steve Jobs back to what is ranked as one of the world’s most innovative companies, there’s no question the short-term mindset can negatively impact the kinds of innovation that might change the world.
But now, it appears, many other business leaders are seeking to swing the pendulum away from the obsessive focus on short-term results to approaches designed to spark innovation and create value over the long term.
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