The Garwen Philosophy 

Issue # 5 / 30 September  2010

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A Note from Gary

Hi Subscriber,

CUSTOMER SERVICE AS PERFORMED BY THE AFL?

What about the AFL grand final? As my focus is ‘Customer Service’ I thought I’d mention that the vast majority of over 100 000 fans, didn’t look to be satisfied. Which begs the question: how is the AFL’s customer service looking? I wonder if they care?      Now I am not an AFL fan, but I am a people fan. If I went into a store and purchased a ‘not cheap’ product, that produced no result when I took it home, can someone indicate to me anywhere in the country I could not return to that store and ask for a refund? At worst they would give me a credit to revisit the store and get a result, even if it wasn’t the exact result I was looking for.

The argument will be that these are extenuating circumstances. I am trying to be empathetic to that. But I wonder what would happen if the grand final replay was played in front of 100 people, no not a thousand, just 100 people because all fans voted on the AFL’s poor customer service, with their feet and simply did not attend. Perhaps this would get the message through about what’s important to the people. A fair go.
As CEO of a massive organisation (the AFL) will Andrew Demetriou be getting a bonus at the end of the financial year for exceeding expectations? Lets face it many CEO’s in these tough economic times continue to receive ridiculous bonuses while the public are asked again to fork out their hard earned cash to secure a result they should have got right the first time.

FOOD FOR THOUGHT !



Best regards,

Feature Article 

Tips for improving customer service

  • Assess the state of your company’s current customer service.
  • Choose one or two aspects of customer service to improve at a time.
  • Train staff to recognise the ways that all employees impact the customer service of the entire organisation.  Help each person see how their behaviour affects others.
  • Promote a culture where each employee “takes ownership” of the customer that is in front of them right now. The client’s issue is YOUR issue. Not someone else’s.
  • Consider what processes your company has that can be tweaked to improve customer service (such as delivery, installation, or billing processes).
  • Promote a culture of getting things done right rather than getting things done fast.
  • Minimise voice-automated systems wherever possible.  They tend to put the customer in a bad mood before they ever get to the representatives.
  • Allow and respect more customer service training for all team members. Then re-train. Then follow. Then reminders. This is how you business grows.
  • Introduce new technologies, such as internet chat or Twitter to boost the options available to customers seeking service.
  • Create some achievable goals so that customer service staff can measure their own progress. Make them part of your KPI’s and add some fun.  Why do so many people love theme parks? They have a FUN culture. You don’t have to compromise quality or respect to have some fun. Your customer will love it.
  • Attach a reward mechanism to those customer service goals to acknowledge a high standards mentality. 
  • Educate the team on the importance and value of a lifetime customer.  This is ‘EXTREMELY IMPORTANT’.
  • NOW GET TO IT. GET YOUR PEOPLE SOME TRAINING. A VERY SUCCESSFUL BUSINESS PERSON, COLLEAGUE AND FRIEND ONCE SAID TO ME “IF YOU TAKE CARE OF YOUR PEOPLE, THEY’LL TAKE CARE OF YOUR BUSINESS”.


Now a plug for me. Last week I had an article published in the Small Business Forum. The link to the article is just below if you wish to view it. The Customer Service programs I have developed and delivering to clients are slowly paying off. People see the need to improve our standards of service in this country, and I have declared war on poor service. But also on negative feedback that positions everyone in one basket. I am commenting often on great service that I continually receive in all business sectors from all aged people. In fact I am considering taking snap shots of people who really care. Stay tuned!

http://www.smallbusinessforum.com.au/how-to-deal-with-difficult-customers/

All the best !

       Events 

I am very excited about next Tuesday 5th October. I am running the Youth Entrepreneur Program at John Paul College and Loganlea High School. We will have many photos to share and comments from the students and hopefully some media coverage.

More on this in the coming weeks!

News

 ACKNOWLEDGEMENTS IN OCTOBER

OCTOBER1st  –THE INTERNATIONAL DAY OF OLDER PERSONS

 

 

OCTOBER 3rd – WORLD SMILE DAY

(I DARE YOU NOT TO GIGGLE AT THIS PICTURE)


      Recommendations 

 

THINK ABOUT THIS!

THE EDUCATION NO-BRAINER

If you are an employee working hard for the company but want to increase your skills or knowledge to improve your prospects or to increase the chance of you advancing in the company, you can receive a Certificate or Diploma level qualification in Business, Management, Marketing, Frontline Management to benefit your organisation and the employer gets a guaranteed funding benefit of $4,000.  

If a candidate does not have a degree, has worked for the company for at least 3 months, and has not studied a higher level qualification in the previous 7 years, the Government will pay your employer $4,000 for you to complete the study. Garwen Education will arrange the details for you. Given our course cost is $3,690 your company effectively makes a profit out of training you.

What’s more Garwen Education will deliver the training at your office. Yep we come to you. I told you it’s a NO BRAINER.

Your Make A Difference Challenge

 I TRULY HOPE YOU TOOK SOME M.A.D. ACTION LAST ISSUE BECAUSE: 

 Here’s my MAD challenge to you this issue.

I would like you to prepare a ‘WISH BOARD’ for yourself. This is a $3 piece of cardboard you can easily buy from any newsagent. Maybe a piece of A3 copy paper. When you have the sheet, give yourself 30 minutes to think about nothing but YOU.

STEP 1. Please think, if money was not an issue what car would you choose to drive? What colour? What type? Narrow it down so you can almost see the car, shining in the driveway. Now search the internet for the car, the exact colour, model, design and save the image into a ‘wish list’ file.

STEP 2. Next close your eyes and visualise the type of house you would own. How many bedrooms, what suburb, what colour, what type of roof, does it have a pool. Again search the net for a very similar house and save the image into your ‘wish list’ file.

STEP 3. Do the same thing for any other item you would consider to be a sign of your success. Eg a holiday house – a yacht – a jet ski – a hot air balloon – a building – a business. Whatever takes your fancy? There are some conditions here.

Do not compromise on the quality or the colour or any features at all. Picture whatever you wish. Do this alone, as you must have no-one else’s judgement in your decision making.  Do not have the cost of the item in the picture you save to the file.

STEP 4. Once you have 5 things you most desire in the future you must print the images and paste them onto the sheet of paper you started with. More conditions. The 5 pictures must take up the whole paper size. They cannot be tiny pictures. If that’s all there is on the net, then search again for a bigger one.

The wonderful book, ‘Think and grow rich’ tells us whatever a man can see,

believe and perceive, he can achieve!

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