Give by Cell
California Academy of Sciences launches Text2Give with "Pocket Penguins" app

Cute penguin alert...

San Francisco’s California Academy of Sciences has integrated their  Text2Give campaign with the new Pocket Penguins app for iPhone and Droid.

As they take a peek at the inner lives of the Cal Academy penguins (which mostly includes sleeping, eating and waddling adorably), Smartphone users can send a text donation from directly within the app simply by pushing “Donate via SMS.” 

The button triggers a text message with keyword “PENGUINS” to be sent from the donor’s phone to short code 20222.  The donor then receives a confirmation text and responds “YES” to donate $5 to the Academy’s programs and mission. Not to mention the oh-so-cute penguins.   

Want to get started with your own campaign?  Contact us today. 

Featured Campaigns

New York City’s MoMA launched a Text2Give campaign last month in conjunction with newly opened exhibit “Talk To Me: Design and the Communication between People and Objects.”.  

The Breast Cancer Fund in San Francisco raised over $1000 in text donations at a one-night fundraising event for breast cancer public education and prevention advocacy. 


Visitors to the Mississippi Museum of Art can send a $10 text donation to support the museum’s brand new Art Garden, which opened in September.

Until November 12, Tennesse State University students can vote by text to determine whether TSU football should return to Hale Stadium in 2012 -- each vote counts as a $10 text donation to the university scholarship fund.


What's New in Mobile Giving?

Read the full recap of TechSoup's Tweetchat on Text2Give pros, cons, and best practices

4 Reasons Why Nonprofits Should Follow More On Twitter

New report:  Philanthropy and Social Media (from the Institute for Philanthropy) 

The Guardian:  Maximizing Online and Mobile Giving 

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Message From Dave Asheim
Dave Asheim
October is coming to a close, and that means it’s time for the 2nd Annual Mobile Giving Forum!
Last year’s Forum in San Francisco, hosted by the Mobile Giving Foundation, was a great success. This Thursday, October 27, I’ll be flying to New York City to speak on a panel with Miles Orkin, the National Director of Web and Mobile for the American Cancer Society.  Also in attendance will be Jim Manis, Chairman and CEO of the Mobile GIving Foundation, and players in the philanthropy, mobile and marketing space.  
This is the perfect opportunity to ask questions about mobile fundraising and hear from other organizations who are already exploring mobile as a new way to attract, engage and stay connected with a growing mobile-savvy donor base. 
If you’re in the tri-state area, it’s not too late to reserve your spot -- click here for registration information. 
We hope to see you there! 

Dave Asheim
(415) 297-6677

*A one-time donation of $5.00 will be added to your mobile phone bill or deducted from your prepaid balance. All charges are billed by and payable to your mobile service provider. Service is available on most carriers. Donations are collected for the benefit of the California Academy of Sciences and subject to the terms found at Messaging & Data Rates May Apply. All donations must be authorized by the account holder. You can unsubscribe at any time by texting STOP to short code 20222; text HELP to 20222 for help.