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Dear ,
Akemashite omedeto gozaimasu! Happy New Year and welcome to the first edition of the Japan Travel Trade Newsletter for 2026!
2026 is set to be another big year for JNTO, starting with our 2026 February Roadshows in Sydney and Brisbane, followed by our attendance at AIME 2026.
Read on for our February webinar registration, winter festivals, Tokyo nightlife resources, and more.
We hope this year of the horse is a bright and successful one for you!
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Harriett Bougher
Business Development & Senior Assistant Marketing Manager
JNTO Sydney Office
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Final 'Japan 101' Webinar:
Beyond the Golden Route - Regional Japan
Our final webinar of the Japan 101 series will feature an introductory guide to travel in Japan beyond beyond the Golden Route of Tokyo, Osaka and Kyoto. Learn about incredible regional Japan and increase your knowledge of new Japan travel destinations to present to your clients.
Japan 101: Beyond the Golden Route - Regional Japan
Wednesday, 25 February 2026
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Webinar Archives
Access recordings of our popular 'Japan 101' Webinar series on our training resources page. Topics include train and accommodation information, ski regions, luxury travel, and other practical tools to help you sell Japan. For webinar resource lists contact tradeau@jnto.go.jp.
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Travel Inspiration & Updates
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Japan recognised as a top travel destination in recent Readers’ Choice Awards
International Traveller named Japan the Best destination for skiing and snowboarding and Best destination for solo travel while also ranking it highly in categories including foodie experiences, rail journeys, wellness and walking holidays.
Family travel publication Out & About with Kids awarded Japan Best destination for immersing in culture, with additional finalist spots for affordable travel, adventure travel, and standout attractions such as Hoshino Resorts TOMAMU and Universal Studios Japan, Osaka.
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Safe travels in Japan’s winter wonderland
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The Tokyo Convention & Visitors Bureau has released a new comprehensive guide to enjoying Tokyo at night. It includes information about family-friendly light illuminations, night art, Instagram-worthy spots, night cruises and more, all in one handy booklet.
The new Tokyo Night Story website also has some great ideas and information on recommended night-time routes, events and more.
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Winter festival spotlight
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Gifu City (Gifu Prefecture)
With easy access from Nagoya, Gifu is a compact, modern city famed for its refined crafts and rich history. Your clients can hike or take a ropeway to Gifu Castle and witness stunning views. Or, check out the architecturally impressive Minna no Mori Gifu Media Cosmos cultural complex and relax in the charming library.
For clients keen on architecture, they may also like to combine with a trip to the nearby ceramics town of Tajimi where the Tajimi Mosaic Tile Museum will intrigue them.
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Japan travel etiquette guide
Help protect and preserve the beauty of Japan and an all round travel experience for your clients by educating them on travel etiquette and manners that may be unique to Japan. Japan Tourism Agency has created this useful guide on how to be a responsible traveller and promote sustainable tourism in Japan.
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Travel trade resources
Find e-learning programmes and webinars by JNTO & our partners, a Japan photo and video library portal, digital maps and posters, inbound travel suppliers and more!
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Advise your clients to complete their immigration and customs forms on ‘Visit Japan Web’ prior to departure to streamline their entry into Japan. |
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Open 24hrs, 365 days a year.
Call for tourist information, if you need assistance in case of emergencies (accidents or sickness) or for support during natural disasters.
Ph: +81 (0)50-3816-2787
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Copyright © 2026 Japan National Tourism Organization | All rights reserved.
Our mailing address is:
Japan National Tourism Organization
Suite 1, Level 4, 56 Clarence Street
Sydney NSW 2000 Australia
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Winter festival spotlight, Safe travels in Japan's winter wonderland and Gifu content are from Partners Information.
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