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Dear ,
Welcome to the September 2023 Edition of the Japan Travel Trade Newsletter!
As Japan transitions from summer into autumn, temperatures can be expected to cool down while still remaining temperate, providing perfect weather for many outdoor activities. In Hokkaido, leaves begin to change to hues of reds and oranges in some places. The combined cool weather and scenic landscapes that make autumn an ideal season for travel in Japan.
Note that the weather in Japan can be unpredictable with typhoons at their most frequent from late August and through much of September, so it is ideal to leave some flexibility in your itinerary in case a typhoon does happen to pass through while you are visiting.
Read on for this month's news, including our insider tip about autumn; a guide to autumn in Japan; the reopening of teamLab Borderless in Tokyo; and more!
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Insider Tip
#7: Autumn leaves (koyo)
Most people are aware of Japan's iconic cherry blossoms (sakura) in spring, but the beauty of the autumn leaves season is still relatively unknown to the average traveller. Imagine walking through an ancient temple and gazing out the window to a sea of fiery red and gold autumn foliage. The season for autumn leaves viewing is called 'koyo' and can be enjoyed for much longer than the cherry blossoms, generally lasting for about a month in each place (in contrast to sakura, which only bloom for about a week!). The leaves typically reach their peak in late September in higher altitude locations and up north, and in late December in the south. Learn more at our autumn leaves guide.
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Travel Inspiration & Updates
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As Japan transitions into autumn, the summer heat and humidity dwindle and temperatures start to cool down, bringing bold autumn colours and seasonal flowers. Weather becomes perfect to go on a stroll and enjoy the vivid and bright foliage.
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Held in November, the run celebrates ratitude and friendship, and allow participants to appreciate the beauty of the city. Mark this on your calendar if you are planning to visit Kobe and cheer on the runners alongside other spectators. |
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With the beginning of September comes the end of summer and the fireworks festivals that come with it. However, September also marks the beginning of autumn, and its own series of unique festivals and events, such as the Owara Kaze no Bon Festival in Toyama City.
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The Guinness World Record-breaking digital art museum is scheduled to reopen in Azabudai Hills, Tokyo in January 2024.
Don't miss out on your chance to see this dazzling attraction, which closed last year in August.
teamLab Borderless, Azabudai Hills, Tokyo © teamLab |
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Travel to the home of Mt Fuji and get your blood pumping as you explore the special connection that people have with Japan's tallest mountain.
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Managed with a holistic concept of protection, education and sustainable development, the Oki Islands UNESCO Global Geopark is a top choice for visitors.
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Resources for you and your clients
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Travel Trade Resources
Find e-learning programmes and webinars by JNTO & our partners; JNTO's photo and video library; brochures, maps and posters; inbound travel suppliers and more!
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Advise your clients to complete the forms on ‘Visit Japan Web’ prior to departure to streamline their entry into Japan. There are 2 forms: immigration (the digital equivalent of a disembarkation card) and customs.
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Open 24hrs, 365 days a year.
Call for tourist information, if you need assistance in case of emergencies (accidents or sickness) or for support during natural disasters.
Ph: +81 (0)50-3816-2787
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Copyright © 2023 Japan National Tourism Organization | All rights reserved.
Our mailing address is:
Japan National Tourism Organization
Suite 1, Level 4, 56 Clarence Street
Sydney NSW 2000 Australia
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Nebuta Festival image: Unsplash |
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