One of our most frequently asked questions remains, “How do I increase registrations to my events?” We hear this question so often that we think it’s important to revisit and share reminders and tips about what it takes to get people to your events.

WIIFM – What’s in it for me?

You know the most important part of your marketing copy is content, content, content. Make sure you grab your audiences’ attention quickly, with strong headlines.

• What people will learn
• Who should attend
• Why they should listen to your presenters
• What will they miss if they don’t attend, etc.

 We’ve said it before and we’ll say it again: promote early and often!

Allow people enough time to pencil your event on their calendars. Then, promote again close to the event to remind them to make the purchase commitment. And, because registrations are coming in closer to the event date than ever before, don't forget to keep promoting up to the day of your event to optimize your opportunity to increase registrations. 

Example promotional schedule

• Start promoting 4 weeks out (from the date of your events)
• Promote at least once a week 3 weeks out and 2 weeks out (blast emails, newsletters, flyers, direct mail, social media, etc.)
• Promote 3 days out to keep your events “top of mind” for your audience and prompt them to register … before they miss out on the opportunity to do so.
• Send a day before reminder to register, which is very important given the most recent statistics. If you’re not telling people to register during the timeframe they’re most likely to do so, you’re missing out on potential revenue!