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Don't "talk at" members -- engage them!
Join KRM and Kathi Edwards for our next live event, "Webinars 2011: Moving from Presentation to Participation
Feb. 23, 2011
2 p.m. ET
REGISTER NOW!
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We appreciate your referrals!
Many of our terrific clients have come to us via personal referrals – from professionals and leaders like you -- and we are grateful. That's why we’re offering a new, KRM Exclusive gift as a way to show our appreciation.
Contact your KRM Account Manager, Amy, Ann, Chris, or Wayne at 800.816.2640 highlighting and share the name and contact information of one of your peers who, like you, would appreciate KRM’s quality services, and we’ll send you a copy of “Stop Speaking for Free!” written by Lee B. Salz with Jenny L. Hamby – a book every meeting and events professional should own.
Referrals to business associates, friends, or relatives are the highest compliments we receive from our clients. We appreciate your referrals. Thank you!
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What’s up next? | What can your KRM Account
Manager do for you?
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“I want to increase our non-dues
revenue in 2011 – how can webinars help me do that?”
Signed,
Need more revenue
Dear “Non-Dues Revenue Seeker,”
This is a common question in
the association community. The answer is that there are many ways to increase
non-dues revenue with webinars.
Easy Ways to Get Started:
$. Offer
your webinars at a higher rate to non-members. It shows your members the value of
their membership, and increases revenue generated from events.
$$. Offer
your webinar recordings in a package with registration at a slightly higher
cost than your live events.
$$$. Promote
event recordings – include information about recordings on your website, in
future webinar handouts, flyers at your face-to-face meetings, on your
scrolling slides, infomercial, etc.
$$$$. Try
new things!! Thinking about video? Adding social media to your events? Try it
out and give your members another reason to attend your events.
$$$$$.
There’s so much more you can do. Watch our free webinars about
generating non-dues revenue.
Contact your KRM Account
Manager, Amy, Ann, Christopher or Wayne to discuss which option(s) will work
best to meet your goals: 800.816.2640. |
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KRMite Spotlight on ... Derek Lindholm
Derek started his career with KRM as an intern
in 2008 and “officially” became a KRMite in August 2010 as a New Business
Specialist. He has a bachelor’s of business administration degree and has
worked in sales since 2005.
He enjoys traveling, snowboarding and
spending time at his cabin in Northern Wisconsin.
When he’s not on one of his many boats in the summer (he has 4!), you’ll find
him snuggled up to a huge plate of food watching Man V. Food (his favorite
show).
Derek loves to cook … and eat (especially
Asian cuisine) and refers to himself as the “chopstick master.” He and his wife, Emily, live in Eau Claire with their dog,
Carl, and two cats, Gringo and Star.
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Services Showcase: Etranet Reports
| Data is everywhere!
And, there is
wonderful data at my.KRM.com
to help you evaluate the effectiveness of your webinar marketing efforts.
- Order
Details Report: Shows every registration and recording order and the marketing
code for each. You can collect marketing codes on the registration order
by having registrants make a selection. You can also collect marketing
codes by adding text at the end of your registration or event details
URLs. Call your account manager – 800.816.2640 – to find out how!
- Summary
Marketing Report: Shows your total
registrations and orders and the percent of total represented by individual
marketing code. You can plan future promotional efforts based on what the
report showed as the most successful — email, website, newsletter,
Facebook, Twitter, speaker blog and more.
- Registration
Trends Report: A real-time graph that
shows you when registrations come in – date and number. You can use the
graph to see how effective your promotions are.
- Trends
Across Events: You can print a marketing summary chart showing all of your events
for a particular time period and the percent of total represented by each
marketing code you've used.
Remember to log
in at my.KRM.com for quick
and easy access to the reports and information you need to make your events
more successful.
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