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Are you interested in getting more information about a specific service?
Email all feedback to awerner@krm.com.
Call 800.816.2640 ext. 429
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How webinar sponsors can help you ... and your members
A message from KRM's President and CEO , Rick Olson
Finding a sponsor for your online educational programs might seem overwhelming or even impossible, especially given the current economic climate and restricted resources you are dealing with. However, if you add up all the potential benefits - for you and your members - of attaining just one sponsor, the value starts to outweigh the time and work you may have to put in up front:
- With the financial help from sponsors, you can reduce the cost for members to attend your events.
- Reduced event rates usually means more members will be able to afford to attend your events = more non-dues revenue.
- Low-cost, affordable continuing education for your members = happy members.
- Hold "special" events you may not otherwise be able to.
- You can even offer 1 to 2 webinars to your members for free each year!
- See case study below.
A Few Quick Tips to Get Started
- Find at least one sponsor for each webinar, audio conference, streaming event and video conference.
- Ask sponsors from your face-to-face conferences, regional events and annual meetings. You can give them the option of donating as little as $500 or as much as $5,000 or more!
- Ask business vendors.
- Ask business partners and others you have established relationships with.
Appreciation Can Really Add Up
Once you have a sponsor, make sure to say thanks and provide plenty of reasons (benefits) to donate again. Here are just a few ways to say "thanks" and increase the WIIFM value of attracting sponsors who want to continue supporting your events:
- Put sponsor logo on your scrolling slides and webinar materials.
- Mention sponsor name at beginning of webinar.
- Thank sponsor at the end of your webinar- either on the air and/or on the final slide of your webinar presentation.
- Allow a 1-minute introduction from the sponsor.
Case Study
With the financial support of a sponsor, one KRM client was able to lower the cost of tuition for their webinars from $199 to $99! This resulted in more webinar registrations and greater member appreciation for the client's training and education programs.
Kind regards,
Rick |
Services Showcase: Brainstorming and Consultation Services
Are you thinking about trying some new "things" with your continuing education webinars ... but don't quite know where to start?
We can help. KRM offers comprehensive Brainstorming and Consultation Services ...You tell us what you want to do - your goals, objectives, etc. - and we'll help you find the perfect solutions to fit your needs.
- Would you like to try video conferencing for a special event or speaker?
- Ever thought about using streaming for large audiences or international members?
- Do you have questions about using social media with your webinars?
- Do you have a sponsor you'd like to recognize during your webinar?
- Would you like to discuss ideas for selling more recordings?
- Are you interested in recording your face-to-face conferences or meetings and putting them on your website?
We also have many experts at KRM available to help you develop and implement your ideas. Professional services like the ones below are only $37.50 per quarter hour.
- Trained and experienced audio engineers
- Highly skilled programmers
- Experienced and energetic marketing professionals
- And more
If you'd like to make 2010 the year to try new ways to attract new members, reach more members, increase your non-dues revenue ... and just try something different to deliver valuable content to your members ... call your Account Manager, Ann, Chris, Janette or Wayne at 800.816.2640.
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KRMite Spotlight on ... Sandy Pocernich
Team Role: New Business Specialist/Event Coordinator
Years with KRM Team: 7.5
Hobbies/Interests: "Selling," reading, walking, baking and spending time with my family, especially my 2-year-old grandson, Jarrett.
Meet Sandy ...
Coaching, Consulting and Brainstorming ... Oh My!
In addition to helping with your events as an Event Coordinator, part of my job at KRM that I truly enjoy is building long-term relationships through brainstorming and coaching. Whether it's finding new ways to reach your audience, build your memberships or save money, it's gratifying to help you overcome obstacles and find optimal solutions to fit your needs. 3,000+ Cookies
Every holiday season, my family and I spend an entire weekend baking more than 250 dozen cookies to share with the elderly in local nursing homes, college students, dozens of families and anyone else who wants them. We enjoy working on this project together and even more so enjoy giving what we can to put sugar-soaked smiles on others. A Time To Play
Although I admit it's difficult for me to take off my headset and walk away from the phone at work, when I finally drag myself away, it's for a few sun-drenched summer days to attend "Country Jam" - a local music festival- with my family. It's the perfect mini-vacation to enjoy great music and rejuvenate. And then ... it's back to work! | |
