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Using Twitter with Events
The
last two KRM events were our most successful ... ever!
Do we owe much of
the success to Twitter and other social media outlets we've never used before?
Maybe.
But, how do we get
others to buy that story and prove the ROI of social media to all the naysayers
and nonbelievers?
Among
many other tools, we use Bit.ly, TweetReach and Backtweets to track activity.
These tools help us track interest, buzz, contributors (The people who believe
in what you have to say enough to tweet and retweetyour stuff, so pay close
attention to them!) and overall exposure.
To the right is an example of how we used TweetReach to track activity from a recent event hashtag. TweetReach only tracks up to 50 tweets ... keep that in mind too.
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Participation and interaction are more important
than ever
A message from KRM President and CEO , Rick Olson
More and
more, people are expecting — in fact, demanding — they have the opportunity to
connect and collaborate during virtual events.
By now we’ve
all heard of Twitter, and how people use it to share ideas and form
communities. It might also be a good way for you to let your audience “connect
and collaborate” before, during and after your events.
6 quick tips to get you started
- Choose a short, easy-to-remember and
relevant hashtag. Then, start building your community several weeks before
the event. Make sure you include this hashtag in all of your promotional
materials and invite your audience to join the conversation. Warning: you
must be committed to tweeting, re-tweeting and answering questions, which
can take a lot of your time.
- Make sure your speakers are comfortable
using Twitter and get them involved early on. Have them tweet about the
topic, answer questions and of course tweet and re-tweet the event to
their own audience.
- Research other hashtags that are
relevant to your topic and include them in your tweets. For example, an
event about nursing would be relevant to #RNchat, RNcamp, #nurses, etc.
- Step up your activity on Twitter the
last few days leading up to, and the day of, your event.
- During the event you might want to have
someone other than the speaker monitor the Twitter stream and capture
questions to forward to the speaker to address during Q&A. Even the
“experts” say it’s a challenge to do both!
- After the event, thank the speaker via
Twitter, share positive comments from your event evaluations and continue
to share key learnings. Also ask your speaker if you can post a link to some
of his or her slides or other takeaways from the event.
If you offer
a recording of your event, you can tweet your recordings URL for those who weren’t
able to attend live (don’t forget all the relevant hashtags to promote to as
well). This may be a way for you to measure the value of Twitter for all the
non-believers! Of course there are many Twitter measuring tools … the hard part
is sorting through them all to find the ones that fit your needs!
Call us today
to talk about using Twitter with your events.
Kind regards, Rick
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Services Showcase: social media and virtual
events
- Are you looking for ways to make your
events more interactive?
- Do your members like to share ideas and
discuss issues with each other?
- Do you get requests to use social media
with your events?
- Are you interested in promoting your
events via social media and don’t know where to start?
Do you know how to get more social?
- You can request to set up a special registration link to use in
Twitter and other social media sites that will help you track the registrations
that are generated. (Tip: make sure to use a URL shortener – remember you only
have 140 characters.)
- You can add social media icons on your registration page to allow
your audience to “share with others” and spread the word about your events.
- You can also customize your instructions, scrolling slides,
infomercial and opening announcements to include reminders to use your event
hashtag, join your Facebook community and LinkedIn groups, etc.
- You can include a Twitter feed on your streaming events so
registrants can follow the conversation.
Call
your KRM Account Manager, Ann, Chris, Wayne or Janette today at 800.816.2640 to discuss using social
media with your events.
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KRMite Spotlight on ... Oua Xiong
Team role: Marketing
& Sales Manager Years with KRM team: 4.5
Hobbies/interests: Tennis, volleyball, golf, motorcycles
Phone: 715.833.5446
Email: oxiong@krm.com Meet Oua … 
Managing the misfits
As the manager of
Marketing and Sales, every day presents a learning opportunity (or two) because
it’s a relatively new department at KRM. Lucky for you, all of my employees
also have as much knowledge in client services as they do in marketing for KRM
(if not more)! We joke about being the “marketing misfits” but really there is
about a half century of marketing and/or sales experience among us.
The favorite part of
my job at KRM is helping people, answering their questions and gaining their
trust as a long-term partner. I’m not always directly involved in every
conversation, but as manager, I get to hear what is happening and often have a
hand in brainstorming different solutions to fit people’s needs. I’m also the
guy you should call with feedback on how to improve our services and add more
value, or if you’ve just got a good idea for a new product. We welcome your
insights.
Meeting new people and
building relationships is a truly rewarding part of my part. Much of our
business is done over the phone and in a virtual space, but I also really enjoy
visiting with prospects and clients in person.
Riding on the wild side
I’ve been a
motorcyclist for almost 20 years and have recently started to spend more time
at the race track — the safest place for this type of motorsport. I’m also a
lifelong learner and enjoy many activities and sports (favorites are tennis and
volleyball). I’ve recently started to play golf. It’s a lot of fun, but oh so
frustrating!
My greatest life
achievement is my family. I have two beautiful girls: Kalia is 7 and Hannah is
3. They both have my extrovert personality; it’s always a “wild time” around
the dinner table — I love it.
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