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"10 Essential Tools to Sell Out Your Webinars
Join Jenny Hamby, Certified Guerrilla Marketer, who helps associations ”fill their virtual seats” on March 16, 2011 2pm ET for this must-attend webinar:
Are you making this #1 mistake in promoting your webinars?
Find out next week! Free Study Guide and recording with registration.
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What’s up next? |
See you at ASAE Springtime Expo 2011 in Washington, D.C. on April 28.
Booth #4082 | |  |
Announcing KRM's 2011 Client Summit
Many of you may recall that we held our first-ever Client Summit in Washington, D.C. last May. It was a great event with an excellent turn-out. And, we continue to be amazed by all the wonderful ideas that were shared, both during and following the Summit.
Drawing upon many of these great ideas and suggestions, I’m happy to announce our 2011 Spring Client Summit in Chicago. Like last year’s Summit, this lively gathering will focus on practical and useful insights and tips for successful virtual events, with plenty of time allotted to collaborate, discover, network and share with your peers.
Please RSVP by contacting your KRM Account Manager.
Date: Wed., April 13, 2011
Place: Hilton Rosemont Chicago O’Hare, 5550 North River Rd. Ample parking is available at the hotel. Or, if you prefer CTA, the hotel is a quick, 5 minute walk from Rosemont Station (Blue Line).
Time: 9:30 a.m. – 2:30 p.m.
Collaborative sessions will include:
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How to reach all your members – from Boomers to Gen Y – and keep up with the changing demographics and evolving needs
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Overcoming the competition from “free sources” and remaining relevant to your members
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How to get the most out of your webinar marketing efforts
We’ll explore these topics and others from multiple perspectives, and examine how to leverage effective promotional strategies and emerging technology to make virtual events even more interactive, engaging and successful for in 2011 and beyond.
For more details feel free to call me, or your KRM Account Manager (Amy, Christopher or Wayne), with any questions: 800.816.2640.
I hope you can join us on April 13!
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I'm getting feedback from attendees that it takes too long for my webinar presentation material to start because of lengthy speaker introductions. On the other hand, I get feedback on my evaluation forms that indicate some people missed part of the content presented at the beginning of the webinar. I'm not sure what to think!
What’s the best way to handle introductions at the beginning of my events?
Signed,
Confused
Dear "Confused,”
Since 1994, we've helped clients with thousands of events and have observed “typical” patterns of attendees — when they join your events as compared to the actual start time of your events.
What does the data suggest?
As a general “rule of thumb,” about three-fourths of your attending audience is active as the curtain rises on your events. The standard KRM Moderator introduction — short welcome, housekeeping details, attendance poll and brief introduction of the presenter(s) — averages about 3 minutes and 30 seconds. The majority of the remaining one-fourth of your audience that hadn’t joined by event start time, will join at some point during the moderator intro.
Add a dash of KRM’s expertise
Our suggestion is to provide full biographical information of your speaker(s) in your event handouts and use only name and title as a verbal introduction of the speaker(s) during your live events. Or, use a brief biographical sentence or two highlighting presenter accomplishments that relate to why you have invited them to share their expertise and insights with your members. Don’t risk tuning out your audience with long speaker bios.
Create the perfect recipe for you and your attendees
In addition to minimizing speaker bios, it’s a good idea to provide an overview at the start of your events to remind attendees why they’ve registered (and paid) -- what they’re going to learn, repeat key takeaways, etc.
If you’re still concerned about members missing content from your webinars, a terrific idea is to provide two weeks of post-event access to the recording as part of the purchase price. This is quite cost-effective, and ultimately beneficial to your members –- whether they missed a short part of the presentation due to arriving late or they would like to refer back to the presentation to review and implement what they learned.
Contact your KRM Account Manager, Amy, Ann, Christopher or Wayne to discuss ideas to make the most of your webinar time: 800.816.2640. |
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Services Showcase: Event Recordings & Hosting
Just because your “live webinar” is over doesn’t mean you can’t continue the revenue stream from your valuable content. Selling recordings of your events may increase your non-dues revenue by as much as 30 percent … and more! |
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It’s like buying a concert t-shirt or CD as soon as the show is over. The time is right, you are engaged, inspired and you want to share your experience. The same is true of webinar recordings.
One of our clients offers the recording for half-price to every participant –- not just the person who registered, but everyone at the site. This client increases their revenue by 50% per event.
Does this sound familiar?
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Your audience wants information “to go” or at a time convenient to them.
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Your members have entered the “TiVo” world.
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Members have less time to attend your live events.
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You have content you can re-purpose and recycle.
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You want to sell recordings on your website.
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You are interested in recording face-to-face conferences, meetings or well-known speakers to put (and maybe even sell) on your website.
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You have an LMS you use to distribute your content.
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You can offer CE to your member for listening to a recorded version of your event.
What’s in it for you and your members?
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Additional non-dues revenue
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Low cost, easy to set up, high ROI
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Cost effective for members, with no travel needed
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Member benefit
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Expand marketing efforts -- offer recordings to prospects, attendees at each registered site & non members to increase future attendance
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Creates portable education at your member’s finger tips
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Meets the needs of the many learning styles and types – listen, view and replay
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Flexible option for busy professionals – listen any time, any place
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Creates a more dynamic website with webinar recordings available online
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Fast turn-around time on recording content to share hot topics, laws and regulations
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Use social media for your online community to promote and share recordings = more revenue!
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Convenient for your presenters, with no travel needed
KRM can help with that.
We have a special recording session service to create cost-effective recordings. You can choose from a large variety of recording formats — whatever fits your needs. You can also choose to have us take orders and handle fulfillment of the orders.
With state-of-the-art equipment and KRM’s professional production studios, our highly-skilled media production engineers can do just about anything you need to make your event recordings work for you … and your members.
Mastering and creation: You choose from any popular format: MP3, MP4, Flash, .wma, wmv, audio CD, QuickTime, Real Audio — whatever format you need.
Fulfillment and distribution: Audio CDs, CD-ROMs, on-demand and downloadable recordings. As a full-service webinar provider, KRM will process orders and deliver your recordings securely and efficiently.
Bulk order fulfillment: Bulk orders of CDs and CD-ROMs are available to you at a discounted price.
Hosting: If you’re worried about usage and bandwidth in having files on your server, you can choose to have KRM host your event files (recordings) for you and you can sell them on your own website.
More than ever, it’s important to consider where, when and how your members want to receive information. Call your KRM Account Manager, Amy, Ann, Chris or Wayne today at 800.816.2640 to discuss the best ways to reach your audience. | | |
