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Stop Leaving Money on the Table! Get More Revenue Out of Your Events and Reach More Members
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Featuring speakers from Kiplinger Washington Editors
Deirdre Hackett
Product Development Manager
& Christopher Moffa
Marketing Director
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Have we earned the right to ask you
for a referral?
Think about the last time you read a
really good book and couldn’t wait to tell a friend about it. Or when you saw
great movie and couldn’t stop telling friends they just have to see it? Or, you
went to a wonderful restaurant with exceptional customer service and raved
about it to your family and friends.
And, on the flip side, think about
how much you appreciate a referral to a trusted mechanic, doctor, computer
consultant, electrician –- referrals you needed and relied on in guiding your
decision.
We hope this is the way you feel
about KRM –- a partner you would trust to refer to others in need of help
selecting a web conferencing provider … a great experience you want to share
with your peers who would enjoy and appreciate working with KRM –- for all the
same reasons you choose to.
Contact your KRM Account Manager,
Amy, Ann, Christopher or Wayne at 800.816.2640.
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What's the latest "Buzz" in online education?
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Collaborating and Sharing in Chicago
A message from President and CEO, Rick Olson
The 2nd Annual KRM Client Summit took place April 13th in the Chicago area, and it was a great success! A
non-stop flow of Insights and ideas were shared among clients and KRMites.
This lively gathering focused on practical and useful tips, as well as best
practices for successful virtual events. And, there was plenty of time to
collaborate and network with one another too.
We discussed many exciting, topics including:
- Creative was to reach all your members given changing
demographics and evolving needs
- Member engagement strategies
- Overcoming the competition from “free sources” and remaining
relevant to your members
- How to get the most out of your webinar marketing efforts
Some KRM Summit attendees were brand-new to the webinar
world and others have been doing them for years, which made for a dynamic
variety of perspectives and ideas. We also shared an “Action Guide” (Make link to action guide) with
attendees to write down feedback, tips, trends and strategies during the summit
to take with them and use in planning
future webinars
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We received positive feedback from clients who attended, telling us it was a
worthwhile use of their time and that they could not wait to get back to their
offices to start using the new ideas generated from the summit.
We are
thankful for the clients who were able to join us and take time out of their
busy schedules. And, we look forward to opportunities to meet more of you in
person at a future KRM Client Summit.
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- Is it possible that the
upcoming “summer days” can be successful for our association’s webinars and
online learning events?
Signed,
Looking to Heat Up my Summer
Event Schedule
Dear “Looking to Heat Up My
Summer …”
The answer is absolutely!
And, many of our clients
have quietly, but confidently, utilized the summer months to continue the
successful patterns they have established from September through May.
Indeed there are particular
types of associations or organizations that perhaps don’t enjoy the same level
of attendance successes during the summer; however, the majority of our clients
continue to see consistent attendance with their June, July, and August efforts
that rivals, or in some cases even exceeds, the other nine months of the year.
Here are some other golden summertime nuggets:
Hold an “encore” presentation of a high-attended
online event, so that those who missed it the first time around have the
opportunity to attend Schedule a “hot topic” or quick-turnaround
“must-know” event during the summer months (Remember: KRM will work with
you in a short timeframe on a hot topic or rule and/or law change, etc.) Promote recordings of past live programs. Summer
is a perfect time for your members to catch up on what they missed during
the past 9 months, and recordings are a convenient way for the to “catch
up” Start the fall harvest early … summer is also a
great time to plant the seeds early for those late summer and early fall
webinars – maybe even offer “early bird” rates
Your Account Manager
(Christopher, Amy, Wayne, or Ann) would love to visit with you and share our
experience with successful summertime strategies that have worked for many of
our clients. Call us today at 800.816.2640 to learn more. |
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