|
What's up next?
Do you want a sneak peek into KRM's web conferencing studios?
Today's FAQ
|
KRM Values =
Fair --
Respectful
Are you interested in getting more information about a specific service?
Email all feedback to awerner@krm.com.
Call 800.816.2640 ext. 429
|
|
Want to offer ready-made webinars with KRM Virtual Podium®?
3 Easy Ways to Become a Marketing Partner
2. Call KRM at 800.816.2640
3. Fill out this form online.
| |
|
Get more registrations and ... more revenue
A message from KRM's President and CEO , Rick Olson
One of our most frequently asked questions is how to increase registrations (and revenue) for your audio conferences, webinars, webcasts and video events. One of the first and most important steps to increasing revenue is to make sure the registration and purchase process is as easy as possible for your audience.
You know the most important part of your marketing copy is content, content, content - what people will learn, who should attend and why they should listen to your presenters. So, I won't belabor that point. What I do want to focus on are the steps you can take to ensure your registration process is simple, clear and effective in gaining registrations.
Make it easy for your audience to register
- Be clear. Make sure your promotions and marketing materials give clear (and simple) instructions about how to register, as well as how to contact you with questions about content. Make sure your links to KRM registration forms are up to date and appropriate.
- Provide instructions on how to use the technology. Eliminate frustration and hesitation by providing clear and simple instructions about how to "attend" your events successfully. Provide contact information for questions. Check out the must-read information in this issue's FAQ.
- Promote early and often! Allow people enough time to pencil your event on their calendars. Then, promote again close to the event to remind them to make the purchase commitment. And, don't forget to keep promoting up to the day of your event to optimize your opportunity to increase registrations.
- Consider a money back guarantee. Remove some of the risk and a lot of the hesitation of purchasing (and excuses for not purchasing) by offering a money-back guarantee. Our data indicates that very few people ask for their money back and many people "feel safe" making purchases they are not locked into.
Kind regards,
Rick |
|
Services Showcase: What's all the noise about MP3?
You know about the value of selling your event recordings on CD and CD-ROM. You know about the convenience of on-demand recordings.
But, what do you know about downloadble MP3 files?
On MP3 and on the go
Imagine giving your audience the option of listening to your events anytime, anywhere they want - while commuting to and from work, while exercising, at work on the computer, at home ... everywhere they want to be when it's convenient for them!
Your audience can now purchase an MP3 recording, save it to their computer and then transfer it to a portable device -- iPod, MP3 player, iPhone (and any other smartphone), etc. MP3 files are simply portable audio files.
Contact your KRM Account Manager, Ann, Chris, Janette or Wayne today at 800.816.2640 to find out how to offer your audience the convenience of listening to your event recordings in MP3 format.
Secure and Reliable Services
Teleseminars & audio conferencing
Web conferencing
Streaming webcasts
Video conferencing |
KRMite Spotlight ... on Nicole Hazuga
Team Role: Customer Service Process Lead
Years with KRM team: 3
Hobbies/Interests: In addition to loving small-town life, I enjoy volleyball, paintball, hiking and am completely addicted to shopping and spending time with my daughter
Phone: 800.816.2640
Email: nhazuga@krm.com
Meet Nicole ...
The voice on the other end is ... me!
Thank you for calling KRM Information Services, this is Nicole.
Chances are if you've called KRM, you've talked to me. My role at KRM includes answering the reception phone and taking care of administrative tasks, processing registrations, refunds, returns and responding to your emails in the event details mailbox. I also create and send financial reconciliation reports for clients and act as "process lead" for the Customer Service Department.
When I'm not at KRM, I enjoy spending time with my husband and one-year-old daughter, Sophia. When I'm not chasing Sophia around, I escape to the mall. I also like baking and appreciate spending time with my family up north. Or as we like to say in Wisconsin, "up nort" ... | |
