KRM News
Partnering. Connecting. Listening.

September 21, 2010
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New Webinar featuring Sarah Sladek

"19 ways to create a must-have membership by 2011: Walk away with a sure-fire strategy to recruit, retain and be relevant to Generations X, Y and Z"

New event featuring Sarah Sladek

Free Registration

Oct. 13th at 2 p.m. ET

   #members2011
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Today's FAQ

Working with KRM:

You’ve spent months preparing for your annual meeting and it was a huge success.

Now, how can you get more mileage out of it?

5 ways KRM can help you get more out of your annual meeting


We appreciate your referrals!

Many of our terrific clients have come to us via personal referrals – from professionals and leaders like you -- and we are grateful. That's why we’re offering a new, KRM Exclusive gift as a way to show our appreciation.

Contact your KRM Account Manager, Ann, Chris, or Wayne at 800.816.2640 and share the name and contact information of one of your peers who, like you, would appreciate KRM’s quality services, and we’ll send you a copy of “Stop Speaking for Free!” written by Lee B. Salz with Jenny L. Hamby – a book every meeting and events professional should own.  

Referrals to business associates, friends, or relatives are the highest compliments we receive from our clients. We appreciate your referrals.

Thank you!


What’s up next?

How do I know that my registrant data and money is secure with KRM?

my.KRM.com Update

A message from President and CEO, Rick Olson

It’s been a while since I last gave you an update on our project to add virtual event planning functionality to my.KRM.com. First, I’d like to start by thanking those of you who responded to our survey last March. We appreciate your time and valuable feedback.

The my.KRM.com project remains a high priority for us. Because of its importance and urgency, we decided it's too big for us to manage ourselves. We are aggressively looking to find a software development firm to help us finish it.

We will continue to give you updates as this project progresses. And, we hope to have a release date soon.

Please contact me with any questions, concerns or feedback you have. 800.816.2640 ext. 207. Or, email me at rolson@krm.com.

Warm regards,
Rick

"Dear KRMite ... What's the magic number of speakers?"

Dear KRMite:

I am planning my first webinar and I’m not sure how many speakers I need.
 

How many speakers do I need?

Dear Speaker Seeker:
 
The short answer is, “The smallest number of presenters necessary to do a good job of presenting your content and answering your members’ questions.”
 
KRM typically recommends no more than three speakers per event. Many successful events have just one presenter — with or without the addition of a content moderator or discussion leader.

6 considerations when selecting speakers for your online events

  1. Knowledge of topic: Select speakers who are knowledgeable about your content. Make sure speakers are qualified to present on your topic — it’s even better when they’re well-known for their expertise in the area.
  2. Comfortable with the technology: Make sure your speakers are comfortable presenting in a virtual environment. It’s different from presenting to a face-to-face audience. For example, the presenter has to be comfortable not receiving immediate feedback from your audience. If you are doing a video event , be sure that the speaker is at ease in front of a camera and presents from an appropriate location.
  3. Content moderator: You may want a member of your staff, industry expert or another presenter serve as a content moderator. This person helps guide the presentation and conversation, and can help moderate questions from the audience.
  4. Length of event: If you have a 60 minute event with 5 speakers and 20 minutes of Q&A, you’ve left just 8 minutes for each speaker to present —probably not enough time to go into depth on your topic.
  5. Represent both sides of an issue: If you are presenting an issue that has strong viewpoints on both sides, you may have success using 2 speakers and a content moderator. For example, if you’re in the banking industry, you may have a regulator and a banker each present his/her side of an issue. Your content moderator serves as the glue that holds the conversation together and helps facilitate the Q&A sessions by directing questions to each presenter, and by giving each presenter an opportunity to share their perspective.
  6. Consider your audience: Different voices, speaking styles and points of view can increase your audience’s level of engagement. In many cases, having more than one speaker during your events makes it more interesting to your audience.
Call your account manager, Ann, Chris, or Wayne today at 800.816.2640 to discuss speaker selection and how that impacts your virtual event goals.

KRMite P.O.V. 
 
KRM Customer Service: The best frontline support in the industry
As you think about customer service for your members and registrants, there are many things you’ll consider. Things like what parts of customer service does it take for a provider to become an asset to your organization instead of a burden? A service rep? A service department? 
 
How about reliable dedication from an entire company with an ethical, fair and respectful approach to all of your customer service needs? This is KRM’s culture and the foundation of how we operate to support your organization, members and registrants.
 
Our service representatives know they are the first impression your members receive for your events. This is why our customer service department is dedicated to handling your registrants’ calls with urgency and efficiency.
 
Helping your members and registrants by:
  • Processing event registrations
  • Confirming event start times
  • Sending or resending instructions and handouts
  • Relaying pricing information for events and recordings
  • Answering billing questions
  • Clarifying system requirements (technology)
  • Processing continuing education (CE) requests
  • Offering technical support
 
We are your Customer Service team
At KRM, we understand customer service excellence.
With every call, we get another opportunity to understand your customer service needs better, and to create, the most satisfying experience for you and your customers!

www.krm.com