QUICK LINKS
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New Webinar featuring Sarah Sladek
"19 ways to create a
must-have membership by 2011: Walk away with a sure-fire strategy to recruit,
retain and be relevant to Generations X, Y and Z"
New event featuring Sarah
Sladek
Free Registration
Oct. 13th at 2 p.m. ET #members2011
on Twitter
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We appreciate your referrals!
Many of our terrific clients have come
to us via personal referrals – from professionals and leaders like you -- and
we are grateful. That's why we’re offering a new, KRM Exclusive gift as a way
to show our appreciation.
Contact your
KRM Account Manager, Ann, Chris, or Wayne at 800.816.2640 and share the name
and contact information of one of your peers who, like you, would appreciate
KRM’s quality services, and we’ll send you a copy of “Stop Speaking for Free!”
written by Lee B. Salz with Jenny L. Hamby – a book every meeting and events
professional should own.
Referrals to
business associates, friends, or relatives are the highest compliments we
receive from our clients. We appreciate your referrals. Thank you!
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What’s
up next?
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How do I know that my
registrant data and money is secure with KRM?
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my.KRM.com Update

A message from President and CEO, Rick Olson
It’s been a while since I
last gave you an update on our project to add virtual event planning
functionality to my.KRM.com. First, I’d like to start by thanking those of you
who responded to our survey last March. We appreciate your time and valuable
feedback.
The my.KRM.com project
remains a high priority for us. Because of its importance and urgency, we
decided it's too big for us to manage ourselves. We are aggressively looking
to find a software development firm to help us finish it.
We will continue to give you
updates as this project progresses. And, we hope to have a release date soon.
Please contact me with any
questions, concerns or feedback you have. 800.816.2640 ext. 207. Or, email me
at rolson@krm.com.
Warm regards,
Rick
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"Dear KRMite ... What's the magic number of speakers?"
Dear KRMite:
I am planning my first
webinar and I’m not sure how many speakers I need.
How many speakers do I need?
Dear Speaker Seeker:
The short answer is, “The smallest number of presenters necessary to do a good
job of presenting your content and answering your members’ questions.”
KRM typically recommends no
more than three speakers per event. Many successful events have just one
presenter — with or without the addition of a content moderator or discussion
leader.
6 considerations when selecting speakers for your online
events
Knowledge
of topic: Select speakers who
are knowledgeable about your content. Make sure speakers are qualified to
present on your topic — it’s even better when they’re well-known for their
expertise in the area.
Comfortable
with the technology: Make sure
your speakers are comfortable presenting in a virtual environment. It’s
different from presenting to a face-to-face audience. For example, the
presenter has to be comfortable not receiving immediate feedback from your
audience. If you are doing a video event , be sure that the
speaker is at ease in front of a camera and presents from an appropriate
location.
Content
moderator: You may want a
member of your staff, industry expert or another presenter serve as a content
moderator. This person helps guide the presentation and conversation, and
can help moderate questions from the audience.
Length
of event: If you have a 60
minute event with 5 speakers and 20 minutes of Q&A, you’ve left just 8
minutes for each speaker to present —probably not enough time to go into
depth on your topic.
Represent
both sides of an issue: If you
are presenting an issue that has strong viewpoints on both sides, you may
have success using 2 speakers and a content moderator. For example, if
you’re in the banking industry, you may have a regulator and a banker each
present his/her side of an issue. Your content moderator serves as the
glue that holds the conversation together and helps facilitate the Q&A
sessions by directing questions to each presenter, and by giving each
presenter an opportunity to share their perspective.
Consider
your audience: Different
voices, speaking styles and points of view can increase your audience’s
level of engagement. In many cases, having more than one speaker during
your events makes it more interesting to your audience.
Call your account manager,
Ann, Chris, or Wayne today at 800.816.2640 to discuss speaker selection and how
that impacts your virtual event goals. |
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KRMite P.O.V.
KRM Customer Service: The best frontline support in
the industry
As you think about customer
service for your members and registrants, there are many things you’ll
consider. Things like what parts of customer service does it take for a
provider to become an asset to your organization instead of a burden? A service
rep? A service department?
How about reliable dedication
from an entire company with an ethical, fair and respectful approach to all of your
customer service needs? This is KRM’s culture and the foundation of how we
operate to support your organization, members and registrants.
Our service representatives know
they are the first impression your members receive for your events. This is why
our customer service department is dedicated to handling your registrants’
calls with urgency and efficiency.
Helping your members and registrants by:
Processing event registrations
Confirming event start times
Sending or resending instructions and handouts
Relaying pricing information for events and recordings
Answering billing questions
Clarifying system requirements (technology)
Processing continuing education (CE) requests
Offering technical support
We are your Customer Service team
At KRM, we understand
customer service excellence.
With every call, we get another opportunity to understand your
customer service needs better, and to create, the most satisfying experience
for you and your customers!
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