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Here are all issues of Marketing Reflections, the eNewsletter devoted to helping you and your business market better. Do you like what you see? Click on the link at the bottom of this page to Subscribe.
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 | Marketing Reflections - Issue 1 - July 2009 (Jul 2009)
Marketing Reflectionsfor advisors trusted in risk, accounting, investment and lawpause | think | act | shineIssue 1 | July 2009Greetings Subscriber.Welcome to the first-ever issue of Marketing Reflections. This monthly eNewsletter looks out for you by sharing articles from diverse sources to help you market better. Let's share. Let's grow. Let's pursue success.Be FindableZig Ziglar says "When you are tough on yourself, life is going to be infinitely easier |
 | Marketing Reflections - Issue 2 - Aug 2009 (Aug 2009)
Marketing Reflectionsfor advisors trusted in risk, accounting, investment and lawpause | think | act | shineIssue 2 | Aug 2009Hi Subscriber. How is your summer?We're wrapping up ours in New York City --- our first visit since 9/11. It'll be odd to visit Ground Zero. Last time, the World Trade Center helped me (briefly) overcome my aversion to heights in the way the Empire State Building never did.9 Marketing Tips from a Lemona |
 | Marketing Reflections - Issue 3 - Sep 2009 (Sep 2009)
Marketing ReflectionsWe're all in marketing. Let's get better.pause | think | act | shineIssue 3 | Sep 2009Hi Subscriber. Students are back to school and we're back to work.We get serious about business at this time of year. Some of the articles can help us become more productive, which frees up time for other priorities. Like marketing better.Let's go.Jerry Seinfield's Productivity SecretLife happens at the level of actions, not words. Trust movement. --- Alfred AdlerWriting joke |
 | Marketing Reflections - Issue 4 - Oct 2009 (Oct 2009)
Marketing ReflectionsWe're all in marketing. Let's get better.pause | think | act | shineIssue 4 | Oct 2009Hi Subscriber. What if you got 600 emails a day? Chris Brogan reveals what elicits a response from him. Maybe your contacts feel the same way.Did you know that you can email me just by clicking Reply? You'll get my private mailbox and probably a reply.How To Negate Your CompetitionWhat people say, what people do, and what they say they do are entirely different things.--- Mar |
 | Marketing Reflections - Issue 5 - Nov 2009 (Nov 2009)
Marketing ReflectionsWe're all in marketing. Let's get better.pause | think | act | shineIssue 5 | Nov 2009Hi Subscriber. Since the last issue, I've become self-employed. Here's what happened and my thoughts. New opportunities will beckon.Fear not the future, weep not for the past. --- Percy Shelley (1792-1822)How To Celebrate Your CustomersAs ... an adviser, I find that my ... best and most productive business relationships are born when a client enters the room thinking they kno |
 | Marketing Reflections - Issue 6 - Dec 2009 (Dec 2009)
Marketing ReflectionsWe're all in marketing. Let's get better.pause | think | act | shineIssue 6 | Dec 2009Hi Subscriber. Greetings from India. We can stay connected across such vast distances. How amazing!As 2009 winds down, let's reflect and then project ahead. Let's make 2010 the best year yet.The Word Of The YearTwitter represents a new form of social interaction, where all communication is reduced to 140 characters. Being limited to strict formats did wonders for the sonnet a |
 | Marketing Reflections - Issue 7 - Jan 2010 (Jan 2010)
Marketing ReflectionsWe're all in marketing. Let's get better.pause | think | act | shineIssue 7 | Jan 2010Hi Subscriber. Greetings from New York City. I'm here to meet my mentor Seth Godin for the first time at dinner and The Linchpin Session.India was wonderful. We were safe and healthy. Already the trip feels like it occurred years ago. Is that a good sign?Seven New Year's Resolutions For Your CareerIt's usually better to keep old resolutions than to make new ones.--- Tim Ferri |
 | Marketing Reflections - Issue 8 - Feb 2010 (Feb 2010)
Marketing ReflectionsWe're all in marketing. Let's get better.pause | think | act | shineIssue 8 | Feb 2010Hi Subscriber. The friendly Valentine bear reminds us of a marketing secret: thinking of the people that matter to you.Hunting for articles keeps you on my mind (but not in a nagging way).PS Did you see the new list of the best and worst jobs? Actuary is #1. Where do you rank?What To Do When You Don't Get Replies To Your MessagesYour premium brand had better be delivering som |
 | Marketing Reflections - Issue 9 - Mar 2010 (Mar 2010)
Marketing ReflectionsWe're all in marketing. Let's get better.pause | think | act | shineIssue 9 | Mar 2010Hi Subscriber. Why not start something new? Move ahead step by step. Finetune along your trail. You'll soon marvel at your progress.PS I've now blogged for three full years! That's 297 posts (157 for the public and 140 for entrepreneurs). Mirror Neurons Are Critical To Your SuccessSetting an example is not the main means of influencing others; it is the only means. --- Albert |
 | Marketing Reflections - Issue 10 - Apr 2010 (Apr 2010)
Marketing ReflectionsWe're all in marketing. Let's get better.pause | think | act | shineIssue 10 | Apr 2010Hi Subscriber. April brings showers, tax filing deadlines, fresh buds and hints of summer.PS Here's a seasonal joke I wish I could forget. Q: Can February march?A: No, but April may.The Truth About Online Reputation ManagementCharacter is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing. --- Abraham Lincoln Reputat |
 | Marketing Reflections - Issue 11 - May 2010 (May 2010)
Marketing ReflectionsWe're all in marketing. Let's get better.Issue 11 | May 2010Hi Subscriber. Do you try to explain over the phone what's best shown? Let them see your screen with Adobe ConnectNow. You can even control each other's computers (with permission). It's a quick, easy, polished way to boost your impact.PS It's free too.How To Get Attention From InfluencersThe ability to focus attention on important things is a defining characteristic of intelligence--- Robert SchillerYour |
 | Marketing Reflections - Issue 12 - June 2010 (Jun 2010)
Marketing ReflectionsWe're all in marketing. Let's get better.Issue 12 | Jun 2010Hi Subscriber. Would you believe Marketing Reflections is a year old!?!Let's revisit the most popular article from each issue.PS Here's how to start your own eNewsletter.Issue 1: Be FindableZig Ziglar says. "When you are tough on yourself, life is going to be infinitely easier on you."That's not an invitation to make your life tough unnecessarily. Mitch Joel reminds us of the importance of being easy to find. r |
 | Marketing Reflections - Issue 13 - July 2010 (Jul 2010)
Marketing ReflectionsWe're all in marketing. Let's get better.Issue 13 | Jul 2010Hi Subscriber. This is the first issue of year two. What'll you get? More of the same. As always, feel free to make suggestions.PS What are your plans for a summer vacation?Five Ways To Take A Guilt-Free VacationA vacation is what you take when you can no longer take what you've been taking.--- Earl WilsonDear Annie: Taking a vacation makes me feel guilty and worried. What should I do?Dear Tired: read more How |
 | Marketing Reflections - Issue 14 - Aug 2010 (Aug 2010)
Marketing ReflectionsWe're all in marketing. Let's get better.
Issue 14 | Aug 2010
Hi Subscriber. 1,000 visits! Taxevity.com just reached this milestone without search engine optimization, advertising or an official launch. The most popular page markets the external team (and still has openings).PS There's more at the bottom.
You Don't Sell To Your CommunityThere is no finer investment for any community than putting milk into babies. --- Winston ChurchillYou can create a community or |
 | Marketing Reflections - Issue 15 - Sep 2010 (Sep 2010)
Marketing ReflectionsWe're all in marketing. Let's get better.Issue 15 | Sep 2010Hi Subscriber. It's time for fall reflections. Is this your busiest time of the year? With students back-to-school, September feels like the official back-to-work month for many.PS I bought a new snow shovel ... in my shorts. How's that for planning ahead?All That's Left To SellThat's all you need in life, a little place for your stuff. That's all your house is: a place to keep your stuff. If you didn't have so |
 | Marketing Reflections - Issue 16 - Oct 2010 (Oct 2010)
Marketing ReflectionsWe're all in marketing. Let's get better.Issue 16 | Oct 2010Hi Subscriber. Branding gets stale. Have you seen the new look on the Marketing Actuary blog? This is the first redesign since 2007. It's consistent with the Marketing Reflections archive.PS If you have an iPad, how do you use it for business?Phototampering From 1860-2010The image was doctored to include a tear on Reagan's face. Time issued a statement saying it regularly runs what it calls "conceptual covers." |
 | Marketing Reflections - Issue 17 - Nov 2010 (Nov 2010)
Marketing ReflectionsWe're all in marketing. Let's get better.Issue 17 | Nov 2010Hi Subscriber. Have you noticed how Remembrance Day is now much like any other day? The unforgettable fades away as time moves forward.PS There's a poem in the closing sectionThe Headache At Johnson & JohnsonThe team that tested the production lines was dubbed the "EZ Pass system". Rather than find a way to fix the problem, the team instead tried to simply eliminate that check from the test.— Fortune, |
 | Marketing Reflections - Issue 18 - Dec 2010 (Dec 2010)
Marketing ReflectionsWe're all in marketing. Let's get better.
Issue 18 | Dec 2010
Hi Subscriber. It's already time to wrap up another year and look forward to a new one.PS Best wishes to you and yours during the holidays and in 2011!
Ride The Disruptive Forces Of 2011Let him that would move the world, first move himself. --- SocratesWe can make things happen or scramble after they happen. Mere months ago, Apple's first tablet, the iPad, became a smash success. Now copycats are rushin |
 | Marketing Reflections - Issue 19 - Jan 2011 (Jan 2011)
Marketing ReflectionsWe're all in marketing. Let's get better.Issue 19 | Jan 2011Hi Subscriber. Welcome to 2011! The holidays felt short and this year started fast. Did you have the same experience?PS Henry Moore said "I think in terms of the day's resolutions, not the year's"Four Ways To Tackle Your To-Do ListTo-DoWe will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called Opportunity and its first chapter is New Year's Day. — Edi |
 | Marketing Reflections - Issue 20 - Feb 2011 (Feb 2011)
Marketing ReflectionsWe're all in marketing. Let's get better.Issue 20 | Feb 2011Hi Subscriber. I survived for six days! I don't mean something minor like a power outage. My LinkedIn account was blocked. I didn't know what to do with the free time :)PS Stay warm!Get More Media SavvyNow that we can all create media, why not get more savvy? Mitch Joel dips into his journalist background to share six tips. Read more Get More Body Language SavvyYour body language reveals your business savvy. Do |
 | Marketing Reflections - Issue 21 - Mar 2011 (Mar 2011)
Marketing ReflectionsWe're all in marketing. Let's get better.Issue 21 | Mar 2011Hi Subscriber. It's currently March Break for school children. If you're on holidays, I hope you're having a great time but have email access to read this :)PS Do you have any Spring marketing campaigns?13 Tips To Give Your Best Speech EverOnce you're over your fear of public speaking, you might as well get better with these 13 tips from Harvard Business Review. How many do you follow? Read more Do you want to |
 | Marketing Reflections - Issue 22 - Apr 2011 (Apr 2011)
Marketing ReflectionsWe're all in marketing. Let's get better.Issue 22 | Apr 2011Hi Subscriber. Did you see me in the Toronto Star or Metro (print or online)? That exposure came from social media and the Toronto Board of Trade. What do you think of the photo?PS No one has asked for an autograph ... yetHow To Get Journalists To Tell Your StoryThere are ways to get your story in print or online. Start by contacting journalists the way they prefer. Read more Here are six ways to get attention |
 | Marketing Reflections - Issue 23 - May 2011 (May 2011)
Marketing ReflectionsWe're all in marketing. Let's get better.Issue 23 | May 2011Hi Subscriber. Are you doing any presentations these days? I spoke at CALU — a dream for years. Prime Minister Stephen Harper didn't attend (his first absence in nine years) but that's his loss. PS Here's a video recording Three Steps To Energize Your Self-Image Arnold Schwarzenegger in a musical? That would be poor casting. We're also actors and sometimes our roles no longer suit us.Maybe it's time |
 | Marketing Reflections - Issue 24 - June 2011 (Jun 2011)
Marketing ReflectionsWe're all in marketing. Let's get better.Issue 24 | Jun 2011Hi Subscriber. Marketing Reflections is now two year old. Every issue shipped on time again. Let's revisit the most popular article from each issue in the last year.PS Here are your fave articles from year one.Issue 13: What's The Most Successful Business Advice Book Ever?30,000,000 copies sold. Maybe you have one. Maybe you've even read it. What's the title and what does it teach us? read more |
 | Marketing Reflections - Issue 25 - July 2011 (Jul 2011)
Marketing ReflectionsWe're all in marketing. Let's get better.Issue 25 | Jul 2011Hi Subscriber. Who wants to read a newsletter during the school summer holidays? You I hope. This is an excellent time to get ready for your fall marketing. PS Remember the sunscreen!Three Quick Tips To Better SleepIf you're a night owl like me, getting enough sleep is a challenge because we can't get up late to compensate. Here are three simple ways to get better sleep and increase your productivity. read more |
 | Marketing Reflections - Issue 26 - Aug 2011 (Aug 2011)
Marketing ReflectionsWe're all in marketing. Let's get better.Issue 26 | Aug 2011Hi Subscriber. Have you thought about building trust with blogging? Learn how as I kickoff the entrepreneurship stream at Word11 on August 27. There's still time to register.PS Dad just celebrated his 75th birthday.Telling Stories In 8 Words Or Less"Storytelling has been the most effective way to penetrate mental defenses and stick a message in the human mind." Learn how to do that with very few words. &nb |
 | Marketing Reflections 27 - Sep 2011 (Sep 2011)
Marketing ReflectionsWe're all in marketing. Let's get better.Issue 27 | Sep 2011Hi Subscriber. Has your September started fast? Are your summer holidays distant memories? My answers: yes and yes.PS You may be in the busiest part of your year but keep planting marketing seeds!Logos With Hidden MeaningsYou'll be familiar with logos from companies like FedEx, Amazon and Tostitos but did you notice the embedded meanings? You may be surprised. read more The 50 Priciest Luxury Purchases This Yea |
 | Marketing Reflections 28 - Oct 2011 (Oct 2011)
Marketing ReflectionsWe're all in marketing. Let's get better together.Issue 28 | Oct 2011Hi Subscriber.Nominations are excellent for marketing. I'm Proud to be a Nominee for a Business Excellence Award from the Toronto Board of Trade. Here's what happened.PS "Excellence" also describes Steve Jobs. What other words would you use?100 Lame Excuses For Not InnovatingExcuses, excuses. We're great at coming up with them when we could be innovating instead. Here are 100 excuses that get in the wa |
 | Marketing Reflections 29 - Nov 2011 (Nov 2011)
Marketing ReflectionsWe're all in marketing. Let's get better together.Issue 29 | Nov 2011Hi .Boo hoo. I didn't win a Business Excellence Award from the Toronto Board of Trade but the experience was worthwhile.PS I spoke at a Toastmasters conference, achieving another goal.The 10 Worst Jobs of 2011At times, you may think your job is bad but is it one the year's worst? Read moreMay your job is like Actuary, one the the 10 best. Read more How To Quit Mindlessly Surfing The Internet And Actual |
 | Marketing Reflections 30 - Dec 2011 (Dec 2011)
Marketing ReflectionsWe're all in marketing. Let's get better together.Issue 30 | Dec 2011Hi .How was your 2011? May your holidays bring you joy and time to reflect. Best wishes for 2012!PS If you like business predictions, these eight were way off.Six Ways To Think VisuallyVisuals communicate volumes in ways our brains process differently. We can all think visually. How do you create compelling and compact morsels of information? Read moreHere are ways to communicate effectively with |
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