Marketing Reflections
for advisors trusted in risk, accounting, investment and law
pause | think | act | shine
Issue 1 | July 2009

Greetings Subscriber.

Welcome to the first-ever issue of Marketing Reflections. This monthly eNewsletter looks out for you by sharing articles from diverse sources to help you market better. Let's share. Let's grow. Let's pursue success.

Zig Ziglar says "When you are tough on yourself, life is going to be infinitely easier on you."

That's not an invitation to make your life tough unnecessarily. Mitch Joel reminds us of the importance of being easy to find.  read more

10 Reasons Advisors Aren't More Successful
You'll find many factors that limit success. Ours and our clients'.  Luckily, this list stops at 10. You'll see familiar items. We all need reminding. read more
10 Questions For Agents of Change
You're probably an agent of change: you want your clients to do something different. Are you learning as fast as the world is changing? Can your customers live without you? Are you the most of anything? Reflect on deep questions like these in an article from Harvard Business Publishing.  read more
10 Tips for Using Twitter to Support Your Practice
This thoughtful article targets architects and can help you too. Even if you're not sure what Twitter is and why it matters. Become more visible and get more business. read more
Here are blog posts you may have missed or wish to review
  1. Why you need an eNewsletter now
  2. How the plight of publishers and authors affects you
  3. How do you help clients who have trouble reading? 
  4. The effect of banks selling insurance online
  5. How "Do Not Spam" laws help and hurt
  6. Brian Tracy: The three major obstacles to growth
  7. "The Snowball" rolls into Warren Buffett

Starting a newsletter is scary --- especially since I announced my intentions in advance. What if something goes wrong? What if you don't like the content or design? There's also  the public commitment to future issues.

Doing nothing is scarier still.

My personal motto comes from Abraham Lincoln, who said: "I am not bound to succeed, but I am bound to live up to the light I have."

Thanks for reading. Your comments are most welcome. So are your questions. I'm here to help, learn and share. 

Pursue success.

--- Promod

In This Issue
Be findable
10 reasons advisors aren't more successful

10 questions for agents of change

10 tips for using Twitter to support your practice

The Reflecting Pool

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Marketing Actuary
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Your Companion
Promod Sharma | sharing ideas, insights and best practices 

Promod Sharma
FSA, FCIA

a marketing actuary with the passion for simple
promodsharma.com