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Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.
--- Abraham Lincoln
Reputations are easy to lose. The online world spreads our shadow around the world --- to places that will never see the tree. For Mitch Joel's perceptive thoughts, read more Mitch is keynoting at CALU 2010 on May 3rd, the third time I'll see him this year (different topics each time).
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People near you are looking for what you sell. What a huge opportunity ... if they can find you. read more Are you using the Google Local Business Centre to show up on Google Maps? It's free. Here's how it works.
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Do you get distracted easily? Maybe you've got Ping Pong Syndrome. For a cure, read more.
Boring tasks also distract. Maybe your desk deserves spring cleaning. Mine still does and I've reorganized it twice this month. For tips, read more. |
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Who would name a company Apple, Sony or Google? Any why? For the reasons behind 13 brand names, read more Don't you feel more creative?
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For the first time ever, I'm working with a real coach. She's helping me assess and improve my marketing content. We've been meeting for an hour a week for over a month. I've field-tested the revisions and the responses are positive.
If you stay within your industry's igloo, you become more and more like your competition. You say similar things using similar words. You become vanilla. How can prospects see and value what's different about you?
Outside perspectives help you see yourself and what you convey in a fresh way. I've had informal coaches for most of my career. I've taken seminars and read many books. All of that is useful, but not in the same way as a personal coach. Maybe one would benefit you too?
Thanks for reading. Feel free to send your comments, questions and article suggestions.
Let's learn and share.
To reach me, simply Replying to this eNewsletter. If I can help you in other ways, please ask.
--- Promod
PS Pursue Success
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In This Issue |
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The truth about online reputation management
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| 90% search online for nearby businesses
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How to avoid Ping Pong Syndrome (and organize your desk)
The three traits of a great testimonial
How 13 household brands got their names
The reflecting pool |
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Other Services |
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Marketing Actuary
sharing ideas, insights
and best practices
blog | linkedIn | twitter
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Riscario Insider
revealing how the wealthy
tame their financial risks
blog | wiki | podcast | twitter
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Spark Insight
quotable quotes from
different eras and countries
wiki |
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