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The ability to focus attention on important things is a defining characteristic of intelligence
--- Robert Schiller
Your message spreads farther, faster and with more authority if an influential party passes it on. How do you appeal to a major league influencer like Seth Godin, Chris Brogan or Darren Rowse? For what they and 34 others say, read more Here are tips to get media coverage and the ABCs of pitching to influencers.
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"But Daddy, you like when we just come in. We did it yesterday and the day before and you didn't say no."
--- Isabelle
Kids spot our inconsistencies instantly. That's why we must stick to this one rule. Read more |
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 How do you compare yourself or what you sell/do with your competition?
You might attack them if you're a mudslinger but would you criticize the buyers? Audi does. Read more (including the comments).
How do you feel about the commercial? Click for a one question survey (the first ever).
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Besides making money, Warren has a knack for getting his message across. For three tips you can apply even if you aren't a billionaire, read more .
If Warren interests you, do read or listen to his biography, The Snowball, by Alice Schroeder.
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 You can take really dull facts and turn them into an intriguing story. Ira Glass uses a boring example to explain how in this video.
Thanks to Mitch Joel for finding this video. Read more Mitch's talk at CALU last week was great. He knows a few things about story telling too.
PS You can use video too. Here are the top 10 tips for using YouTube for your business. |
Rebranding has been proceeding. You can now see the new inter-related designs on
What do you think?
The next step is to update some content. That's easy to do since each site is a wiki (like Wikipedia). Depending on when you visit, you'll see different content.
Thanks for reading. Feel free to send your comments, questions and article suggestions.
Let's learn and share.
To reach me, simply Reply to this eNewsletter. If I can help you in other ways, please ask.
--- Promod
PS Pursue Success
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In This Issue |
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How to get influencers to pay attention
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| The cardinal rule of rules
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How truthful are Audi's comparisons (and yours)
Three communication tips from Warren Buffett
How to tell a story
The reflecting pool |
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Other Services |
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Marketing Actuary
sharing ideas, insights
and best practices
blog | linkedIn | twitter
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Riscario Insider
revealing how the wealthy
tame their financial risks
blog | wiki | podcast | twitter
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Spark Insight
quotable quotes from
different eras and countries
wiki |
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