Marketing Reflections
We're all in marketing. Let's get better.

Issue 12 | Jun 2010

Hi Subscriber.

Would you believe Marketing Reflections is a year old!?!

Let's revisit the most popular article from each issue.

PS Here's how to start your own eNewsletter.
Issue 1: Be Findable

Zig Ziglar says. "When you are tough on yourself, life is going to be infinitely easier on you."

That's not an invitation to make your life tough unnecessarily. Mitch Joel reminds us of the importance of being easy to find. read more

Issue 2: Six Reasons You Aren't More Productive

There aren't eight days in a week or 37 hours in a day. So you look for ways to use your time better. What if you're getting in your own way? read more

Issue 3: Jerry Seinfeld's Productivity Secret

Writing jokes takes motivation. Jerry uses a simple low-tech technique to keep going. So can you. This might even work for losing weight. read more

Issue 4: How To Negate Your Competition
Saying "Poof!" won't make your competition go away but "owning" your niche can disarm them. This approach works best if you're small. read more

Issue 5: The Five Deadly Signs Of Business Decay

We're better at putting out fires than preventing them. Even winning awards can be a bad sign. To spot the clues of rot. read more

Issue 6: Shocking Tiger Woods Video (exclusive)

[This was the most read article of the year.]

There's no telling what you'll find online. Is that a blessing or a curse? Judge for yourself, your network and Tiger. read more

Issue 7: Your Personality Means More Than Your Brand

You can invest heavily in picking and promoting a brand name. What if your personality matters more? For contrarian advice, read more

Issue 8: The Best and Worst Jobs

Did you see the new list of the best and worst jobs? Actuary is #1. Where do you rank? read more

Issue 9: Albert Einstein's 30 Greatest Quotes

It's not that I'm so smart, it's just that I stay with problems longer. 
--- Albert Einstein 

You look more believable when you quote someone famous. For 30 highlights from Albert, read more

Issue 10: How To Overcome Ping Pong Syndrome (and organize your desk)

Do you get distracted easily? Maybe you've got Ping Pong Syndrome. For a cure, read more. 

Boring tasks also distract. Maybe your desk needs some tidying. For tips, read more.

Issue 11: Three Communication Tips From Warren Buffett
Besides making money, Warren has a knack for getting his message across. For three tips you can apply even if you aren't a billionaire,  read more. 

If Warren interests you, do read or listen to his biography, The Snowball by Alice Schroeder.
Here are recent blog posts you may have missed or wish to review

  1. Are you more like Apple, Google or Microsoft?
  2. Does your advisor have these three elements?
  3. 13 questions to evaluate an investment that's "too good to be true"
  4. BookCampTO 2010: Take a path you don't regularly travel
  5. The six elements of credibility
  6. How do you market to your network?
  7. A proven technique to expand your LinkedIn network
  8. Three tips to add impact to your content
  9. Your favourite posts of 2009
    1. Riscario Insider 
    2. Marketing Actuary

Why not launch a new initiative this summer (unless that's your busy time)?
Once you overcome inertia on a workable project, continuing becomes easier than quitting. That's what happened here.

Perfection takes time and makes an easy excuse for delays. Maybe you can ship something of reasonable quality and make improvements over time? Incremental improvements increase your chances of becoming a leader. The world doesn't need another follower.

Thanks for reading. Feel free to send your comments, questions and article suggestions. Let's learn and share.

To reach me, simply Reply to this eNewsletter. If I can help you in other ways, please ask.

--- Promod

PS Pursue Success

In This Issue

Issue 1: Be findable

Issue 2: Six reasons you aren't more productive

Issue 3: Jerry Seinfeld's productivity secret

Issue 4: How to negate your competition

Issue 5: The five deadly signs of business decay

Issue 6: Shocking Tiger Woods video (exclusive)

Issue 7: Your personality means more than your brand

Issue 8: The best and worst jobs

Issue 9: Albert Einstein's 30 greatest quotes

Issue 10: How to overcome Ping Pong Syndrome (and organize your desk)

Issue 11: Three communication tips from Warren Buffett

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Promod Sharma
Marketing Actuary
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