You Don't Sell To Your Community

There is no finer investment for any community than putting milk into babies.
--- Winston Churchill

Building your personal brand is essential, but you face special challenges if you work in a places like a big corporation. This article in Fortune has five case studies. The outcomes aren't always pleasant. read more

Three Essential Steps At Networking Events

There's a knack to success at networking events. You probably know the goal isn't to collect the most business cards. Do you do follow these steps? (I tend to do #3 after leaving, which is less effective) read more  

The Irresistible Allure Of Beauty

Our appearance affects our results whether we agree that's fair. Fortunately, what's appealing changes. This video shows how the face of beauty has changed since the 1920s.

There's also an interactive version.

A Newsweek poll shows what beauty is worth at work (and includes a great video).

While we're talking about the skin deep, here are seven ways to make more money.

The Reflecting Pool

1. Do your clients feel cheated?
   
2. Two tips for doing business with a government
3. Toy Story 3 shows the power of teams
   
4. Getting interviewed by a journalist
5. Highlights from Maker Faire Detroit
6. How @riscario became #12,718 out of 100,000,000 on Twitter
7. The RBC Canadian Open and unintended consequences
8. Case study: What to do when your Term 10 rates are about to spike

• Riscario Insider blog: 2009, 2008
  
• Marketing Actuary blog: 2009, 2008 
• Marketing Reflections: year one
  

A web presence is essential for marketing today.

If you're part of an organization, there's probably a website in place already. Let's assume it's modern, useful and inviting. Let's also assume you have a fabulous LinkedIn profile.

You need a personal website too.

All you really sell is yourself. Your website lets the world discover you as a person. Your unique personality is a huge competitive advantage --- if you let it show. That's what you can showcase on your personal website.

A key measure of a website is how long visitors stay. On promodsharma.com, the average is 2:13 minutes this year. On taxevity.com, it's 4:41 min. Given our short attention spans, those figures show engaged visitors. In contrast, the 34 visits to my least popular site this year ended after 0:19 minutes.

There's nothing magical about what I've done. You can do the same too.

Thanks for reading. Feel free to send your comments, questions and article suggestions. Let's learn and share.

To reach me, simply Reply to this eNewsletter. If I can help you in other ways, please ask.

--- Promod

PS Pursue Success

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Promod Sharma
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