Marketing Reflections
We're all in marketing. Let's get better.

Issue 17 | Nov 2010

Hi Subscriber.

Have you noticed how Remembrance Day is now much like any other day? The unforgettable fades away as time moves forward.

PS There's a poem in the closing section


The team that tested the production lines was dubbed the "EZ Pass system". Rather than find a way to fix the problem, the team instead tried to simply eliminate that check from the test.
— Fortune, Aug 2010


Eight recalls since September 2009? That's not what you'd expect from the company that makes Band-Aids, Baby Shampoo, Tylenol and Benadryl. What went wrong? Could your company get lax too? Read more

Sometimes companies that go astray change their names. Here are nine that did for various reasons. Read more
Do You Know Your Multitasking Limit?


Multitasking in action
So much to do. So little time. Enter multitasking.

Just because we do more than one thing at a time doesn't mean we're effective. Do you know your limits? Read more

Steve Jobs' Six Word Strategy



If you like simple but useful advice, Steve Jobs has six words to guide your innovation. Read more

There's a new 48 minute documentary about Steve on Bloomberg's Game Changers. Watch here.

This isn't a gimmick. This isn't a single sentence you say that works like a magic spell. It's a sentence of 27 words that helps you persuade. Go to this page and download the free short PDF.

If you want to practice your persuasion skills, here are top 10 most wanted gifts for 2010. For more ideas, here is TIME's list of the 100 top gadgets from 1923 to today.
How To Write Faster

There's speed reading, so why not speed writing? Here are tips compiled from different sources to help you write faster. The focus is on blogging, but the principles apply to other writing too. Read more

Here's recent research on how blogging helps you build your digital identity. You also get answers to common objections. Read more

Here are recent blog posts you may have missed or wish to review

  1. The foolproof measure of trust
  2. Three reasons life insurance prices are shooting up
  3. Three ways for hockey players (and you) to save for retirement
  4. Buyer beware: The best way to measure intent
  5. RichardatDELL and Dell's flubbed opportunity
  6. Are you a gatekeeper or door opener?
  7. Why I got an iPad for business
  8. Three marketing lessons from the iPad
  9. The five marketing keys from Google's Chris O'Neill
Reader Favourites

Selecting articles for you is a constant struggle. There's so much choice. Sending you more doesn't cost me more but you pay in attention. So only five articles get selected.

How would you paint a bird (if you knew how to paint)? When you're in a pensive mood, read this poem from Jacques Prevert.

Thanks for reading. Feel free to send your comments, questions and article suggestions. Let's learn and share.

To reach me, simply Reply to this eNewsletter. If I can help you in other ways, please ask.

--- Promod

PS Pursue Success

In This Issue
The headache at Johnson & Johnson

Do you know your multitasking limit?

Steve Jobs' six word strategy

One sentence persuasion

How to write faster

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