marketingactuary.com Newsletter Archive - Marketing Reflections - Issue 2

Marketing Reflections
for advisors trusted in risk, accounting, investment and law
pause | think | act | shine

Issue 2 | Aug 2009

Hi Subscriber. How is your summer?

We're wrapping up ours in New York City --- our first visit since 9/11. It'll be odd to visit Ground Zero. Last time, the World Trade Center helped me (briefly) overcome my aversion to heights in the way the Empire State Building never did.

9 Marketing Tips from a Lemonade Stand

"But Daddy, I just want to give it away. Our neighbors are so nice, I just want to give them the lemonade." --- Sophie, age 6

Kids have wacky ideas --- and surprising insights. Plus they make you smile. See what you can learn from a simple lemonade stand. read more

What Do Your Clients Say About You?

Your customers talk about you and potential clients listen. Over 10% of web searches are now for a local business, product or service. Like yours. The New York Times explains how you can monitor and even improve your reputation. read more

6 Reasons You Aren't More Productive

There aren't eight days in a week or 37 hours in a day. So you look for ways to use your time better. What if you're getting in your own way? read more

Fixing or Ditching Your Business Card

Does your business card stand out? A printer shares seven ways to make your card --- and you --- memorable. read more

Do you even need a "bleached remnant of a dead tree" that's easy to misplace? Harvard Business suggests a greener alternative. read more

Celebrity Tax Foibles

If stupidity got us into this mess, then why can't it get us out?
--- Will Rogers

Household names dig financial pits that can even lead to bankruptcy. Read about the foibles of celebrities like Nicolas Cage, Snoop Dogg, Steve Austin, Stephen Baldwin, Toni Braxton, Jerry Koosman, MC Hammer, ... read more

The Reflecting Pool

Here are blog posts you may have missed or wish to review

I have known a great many troubles, but most of them never happened. --- Mark Twain

Creating this second issue was easy. Fun almost.

The first issue went out glitch-free last month and lead to a flurry of positive email. My three biggest fears proved unfounded

Only 0.9% unsubscribed
Only 4.3% of emails were undeliverable
No complaints under anti-spam rules

On the positive side

50.6% opened the email (an underestimate since readers of the text version on Blackberries etc can't be tracked)
21.6% clicked on a link (especially 10 reasons advisors aren't more successful and be findable)

That's a good start.

Thanks for reading. Feel free to send your comments, questions and article suggestions. Let's learn and share.

Pursue success.

--- Promod

In This Issue

9 marketing tips from a lemonade stand

What do your clients say about you?

6 reasons you aren't more productive

Fixing or ditching your business card

Celebrity tax foibles

The reflecting pool

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