Marketing Reflections
We're all in marketing. Let's get better.
crocus poking through snow
Issue 21 | Mar 2011

Hi Subscriber.

It's currently March Break for school children. If you're on holidays, I hope you're having a great time but have email access to read this :)

PS Do you have any Spring marketing campaigns?
Dan Pallotta
Once you're over your fear of public speaking, you might as well get better with these 13 tips from Harvard Business Review. How many do you follow? Read more

Do you want to get what you want in 7 minutes or less? The Power Presentation formula might help. Read more
11 Solid Business Uses For LinkedIn, Facebook And Twitter

today's nuts & bolts

Oh no! Not social media again! Maybe social media isn't going away because it works. There are solid business uses. Read more

What are the top 10 questions about social media? Better still, what are the answers? Read more

If you like analytics, you'll find powerful free tools. Like it or not, anyone can check your online reputation and make decisions on the less-than-perfect findings. While your company may be using social media, you need a personal strategy.
6 Marketing Advantages To Borrow From Apple

translucent Apple
If it works, why not give it a try. Apple has developed major marketing advantage. You can too. Read more

How can you think different? There are 10 lessons from deep inside Apple culture. Read more

Maybe then you can sell like Apple.

nine
Who wants to be less successful?

When we acquire the habits of the successful, we increase our chances of becoming like them. What do they do that's different?  Read more


10 Lies That Customers Tell (And How To Respond)

it's in the mail
The truth can hurt. Maybe we'd rather fool ourselves than get feedback. Customers oblige by telling us less than the whole truth. We can respond. Read more

Here are my recent blog posts in case you missed or wish to review them.

  1. Try giving unsolicited feedback
  2. Three networking nuggets from Donna Messer
  3. Be like Tim Burton
  4. Mailbag: career advice for students
  5. How to save on your next Audi, BMW or Mercedes-Benz
  6. The best buying experience: Audi vs BMW vs Mercedes-Benz
  7. A short quiz about your financial foibles
  8. Reasons to be cynical
Reader Favourites
Why bother sending out an eNewsletter when some readers are bound to be on holidays? Consistency. That's a universal principle of influence.

There's rarely an ideal time to act. There are often sensible reasons to delay. The process of deciding chews up time. It's better to ship. Besides, not everyone takes holidays at the same time.

Feel free to send your comments, questions and article suggestions. Let's learn and share.

To reach me, simply Reply to this eNewsletter. If I can help you in other ways, please ask.

--- Promod

PS When I'm not blogging or publishing, I give people in the Toronto area peace of mind by selling life & health insurance. Are you ready for an Actuarial Insurance Review or presentation to your group?

13 tips to give your best speech ever

11 solid business uses of LinkedIn, Facebook and Twitter
6 marketing advantages to borrow from Apple
9 things the successful do differently
10 lies customers tell (and how to respond)
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