Marketing Reflections
We're all in marketing. Let's get better.
Performer
Issue 23 | May 2011

Hi Subscriber.

Are you doing any presentations these days?  I spoke at CALU — a dream for years. Prime Minister Stephen Harper didn't attend (his first absence in nine years) but that's his loss.

PS Here's a video recording
Robert Pagliarini | CBS Moneywatch
Arnold Schwarzenegger in a musical? That would be poor casting. We're also actors and sometimes our roles no longer suit us.Maybe it's time to rewrite the character we play. Read more
The High Cost Of Free Advice

a response to a request for free advice
Do you give lots of free advice like Seth Godin or charge for everything like Dan Kennedy? Maybe you're somewhere in between. This article gives reasons to charge. Read more

If you do charge, how do you negotiate your price?


10 Truths About Multitasking

extreme multitasking
You'll see many people who multitask. Recent research says we can't Here's are contrarian ideas that might make you more productive. Read more

While we're looking at different thinking, does search engine optimization work? Did you know that social media has the most value for small business?

ditch the buzzwordsUsing LinkedIn well isn't as difficult as you may think. From New Zealand, Kirsten Hodgson shares the five pillars and explains how to put plans into action (and uses me as an example).

There are four easy ways to freshen up your LinkedIn presence. Do you use any of the top 10 buzzwords?

Success Magazine says that in networking today, old school meets nu skool.
Get Ready For The Reputation Economy

what's your reputation?
Like it or not, we're now in the reputation economy. This creates opportunities if we're nimble. Read more

Here are my recent blog posts in case you missed or wish to review them.
  1. CALU 2011: Video of Building Trust With Social Media (and how to make your own YouTube video)
  2. CALU 2011: My most important talk (so far)
  3. CALU 2011: How the wealthy feel about their advisors
  4. Event planning showdown: Meetup vs Eventbrite vs proprietary
  5. Marketing your services without paper
  6. Tell To Win: Peter Guber and the art of storytelling
  7. Be proactive within your circle of influence
  8. Does your insurance company win when you cancel your coverage?
  9. Why after-sales service stinks for life insurance
Reader Favourites
There are ways to change the adequate into the amazing (Harvard Business Review) but that's not what Campbell's soup did to reduce sodium in their tomato soup.Their creativity got them sued (Ad Age). Surprised?

Let's not be that creative ...

Feel free to send your comments, questions and article suggestions. Let's learn and share.

To reach me, simply Reply to this eNewsletter. If I can help you in other ways, please ask.

--- Promod

PS When I'm not sending out newsletters, I pay the bills by speaking and selling life & health insurance. Would you like an Actuarial Insurance Review or presentation for your group?

Three steps to energize your self-image

The high cost of free advice
10 truths about multitasking
The five pillars of LinkedIn success
Get ready for the reputation economy
Reader Central
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Promod Sharma
Marketing Actuary
FSA, FCIA

actuary to the wealthy 
promodsharma.com
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