Marketing Reflections
We're all in marketing. Let's get better.

Issue 24 | Jun 2011

Hi Subscriber.

Marketing Reflections is now two year old. Every issue shipped on time again. Let's revisit the most popular article from each issue in the last year.

PS Here are your fave articles from year one.
Issue 13: What's The Most Successful Business Advice Book Ever?
30,000,000 copies sold. Maybe you have one. Maybe you've even read it. What's the title and what does it teach us? read more 
Issue 14: Three Essential Steps At Networking Events

There's a knack to success at networking events. You probably know the goal isn't to collect the most business cards. Do you do follow these steps? (I tend to do #3 after leaving, which is less effective) read more

Issue 15 : How Bill Gates Stopped Inflicting "Death By PowerPoint"

PowerPoint has a bad reputation for creating horrible presentations. Bill Gates wasn't highly regarded either. Presentation Zen explains how both have improved. read more

There's also the "10-40 Rule" to cut the bloat from your presentations. Here are more tips to "nail" your next time in front of an audience.

Tip: If you have PowerPoint 2010 (or 2007), why not create new presentations in 16:10 or 16:9 widescreen? This works even if you have an old 4:3 projector.

Issue 16: 10 Overpriced Products To Avoid
If you think people buy on price, take a look at these 10 items. How many do you buy? read more

It's difficult to keep secrets these days. Do you think Starbucks wants you to know these ones? read more

Issue 17: Steve Jobs' Six Word Strategy

If you like simple but useful advice, Steve Jobs has six words to guide your innovation. read more

There's a new 48 minute documentary about Steve on Bloomberg's Game Changers. watch here

Issue 18: The 10 Worst Selling Cars Of 2010

If you're one of the 33 people who bought a shiny new Acura RL, you're on a Top 10 list. Sorry. For the full list. read more

Here's a slideshow of 10 high-paying careers with bleak prospects. 

On the more positive side, here are  20 survivors in dying industries  in another slideshow.

Issue 19: Four Ways To Tackle Your To-Do List

You made a To-Do list. Now what? Here are four ways to get started. read more

Issue 20: The Essence Of A Great Introduction

It's easier than ever to connect. That reduces the value of each connection and cuts how long someone deliberates before adding you to their network. 

The right introduction makes you more valuable. read more

Issue 21: 13 Tips To Give Your Best Speech Ever

Once you're over your fear of public speaking, you might as well get better with these 13 tips from Harvard Business Review. How many do you follow? read more

Do you want to get what you want in 7 minutes or less? The Power Presentation formula might help. read more

Issue 22: How To Get Journalists To Tell Your Story

There are ways to get your story in print or online. Start by contacting journalists the way they prefer. read more

Here are six ways to get attention from the right people. read more

Your reputation is important and there are passive and active ways to grow it. read more

If you're afraid of messing up, you could hire a PR pro but they can mess up too. Here are five ways. read more

Issue 23: Building Trust With Social Media
Are you doing any presentations these days?

I spoke at CALU — a dream for years. Prime Minister Stephen Harper didn't attend (his first absence in nine years). Here's what he missed.

Here are recent blog posts you may have missed or wish to review

  1. Three overlooked paths to a competitive edge
  2. What are you omitting that can get you in hot soup?
  3. The most basic marketing skill
  4. Presenting enthusiasm
  5. How presenters under-deliver (and what to do) 
  6. The talent MYTHconception
  7. Break through your speaking barrier at Toastmasters
  8. Escape from the cage of mediocrity
  9. Do you care about long term care?
  10. Longevity over the last 100.000 years
Reader Favourites 

Guess what? I'm now the President of Goodyear Toastmasters. Here's the background. The club will build on past successes by starting to use social media and techniques you've read about here. If the ideas work, other nonprofit clubs can apply them too. 

I'm now collaborating with two experts to address a serious problem that's been ignored and mishandled for years, It's too early to give more details ...

Thanks for reading. Feel free to send your comments, questions and article suggestions. Let's learn and share.

To reach me, simply Reply to this eNewsletter. If I can help you in other ways, please ask.

--- Promod

PS When I'm not sending out newsletters or donating time, I pay the bills by speaking and selling life & health insurance. Would you like an Actuarial Insurance Review or presentation for your group?

In This Issue

Issue 13: What's the most successful business book ever?

Issue 14: Three essentials at networking events

Issue 15: How Bill Gates stopped inflicting "Death By PowerPoint"

Issue 16: 10 Overpriced products to avoid

Issue 17: Steve Jobs' six word strategy

Issue 18: The 10 worst selling cars of 2010

Issue 19: Four ways to tackle your To-Do list

Issue 20: The essence of a great introduction

Issue 21: 13 tips to give your best speech ever

Issue 22: How to get journalists to tell your story

Issue 23: Building trust with social media

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