Marketing Reflections
We're all in marketing. Let's get better.
footprints on the beach

Issue 25 | Jul 2011

Hi Subscriber.

Who wants to read a newsletter during the school summer holidays? You I hope. This is an excellent time to get ready for your fall marketing.

PS Remember the sunscreen!
Three Quick Tips To Better Sleep
If you're a night owl like me, getting enough sleep is a challenge because we can't get up late to compensate. Here are three simple ways to get better sleep and increase your productivity. read more  
Is The Life You Live Worth The Price You Pay?

Tony Schwartz
The trouble with the rat race is that even if you win, you're still a rat. — Lily Tomlin

We like to avoid this question and continue doing what we're doing. Maybe now's the time to ponder whether you're where you want to be and heading where you want to get. read more
Six Ways To Make Time For Social Media

New home for golf clubs
"I'd like to son, if I could find the time."
— Harry Chapin, Cats In The Cradle

We have trouble finding time to do new things. Yet we each have the same number of hours as everyone else. How can we free up time? read more
7 Seven Deadly Sins Of Business Storytelling
7 deadly sins
Right brain dominance is the new source of competitive advantage
— Daniel Pink, Drive

Stories are great ways to persuade but not all stories are equally persuasive. How can you improve your business stories to get the results you want? read more
Classic Deceptive Tobacco Ads
even scientists smoke
Effectively treats: asthma, hay fever, foul breath, all diseases of the throat, ...
— Asthma cigarettes (not recommended for children under six)

If smoking were bad, scientists and doctors wouldn't smoke, would they? Tobacco ads were quite misleading. Laws have changed and we're more discerning (except for Apple products). read more
Here are recent blog posts you may have missed or wish to review
  1. Three marketing lessons from Easton's Steve Gupta
  2. Who really wrote Speaking Of Success with Ken Blanchard, Jack Canfield and Stephen Covey?
  3. Arranging the perfect social media workshop
  4. Signs of the wrong social media expert
  5. Where are the customer ratings for advisors?
  6. What's worse than fine print? (great graphic)
  7. Surviving a week without a dial tone
  8. Your digital tapestry is your legacy
Reader Favourites 

Arranging the perfect social media workshop
My term as "speaker finder" for the Association of Independent Consultants ended with a social media workshop.

My "spare" time is now going into Goodyear Toastmasters. We've already got a new website. We're on Meetup and YouTube. There's now a blog and sporadic tweets. These works-in-progress will improve. I'd like to share what works with other nonprofits.

Thanks for reading. Feel free to send your comments, questions and article suggestions. Let's learn and share.

To reach me, simply Reply to this eNewsletter. If I can help you in other ways, please ask.

--- Promod

PS When I'm not sending out newsletters or donating time, I'm available to speak or conduct Actuarial Insurance Reviews

In This Issue
Three quick tips to better sleep

Is the life you live worth the price you pay?

Six ways to make time for social media

Seven deadly sins of business storytelling

Classic deceptive
tobacco ads

Reader Central
Other Services

Marketing Actuary
sharing ideas, insights
and best practices
blog | linkedIn | twitter

Riscario Insider
revealing how the wealthy
tame their financial risks
blog | wiki | podcast | twitter

Spark Insight
quotable quotes from
different eras and countries
wiki
Your Companion
your companion

Promod Sharma
Marketing Actuary
FSA, FCIA

actuary to the wealthy 
promodsharma.com
taxevity.com
marketingactuary.com
helping you and your company market better