Marketing Reflections
We're all in marketing. Let's get better.
WORD11 schedule

Issue 26 | Aug 2011

Hi Subscriber.

Have you thought about building trust with blogging? Learn how as I kickoff the entrepreneurship stream at Word11 on August 27. There's still time to register.

PS Dad just celebrated his 75th birthday.
Telling Stories In 8 Words Or Less
the magic of a story

"Storytelling has been the most effective way to penetrate mental defenses and stick a message in the human mind." Learn how to do that with very few words. 
 read more 
the building blocks of stories

(you may need to subscribe for access but the article is worth the hassle)

If you were reinventing the format, how would today's story look and be consumed? read more
Five Tips For Fast, Relevant Replies To Your Email

remember stamps?
Waiting for a reply to your email can stall you. Getting an irrelevant reply is worse. You aren't powerless. You can take simple steps to get better results. read more

Bonus tip: lead by example

Is Your Networking Notworking?

networking notworking?

It's easy to make networking mistakes even if you're an expert. Here are seven. I find #2 most amusing. read more

your first impression

Here are five more mistakes. read more

You'll want to make a positive first impression. Here are six tips. read more

Do you suffer from 'networking fatigue'? There are four ways to avoid the ailment. read more

Is Google+ More Than Hype?
Google+

Google+ hasn't changed my life (yet) but I do like the concept of Circles to organize contacts. You might want to bookmark this guide from Mashable for when you're ready.
read more


If you're on Google+, feel free to add me to a Circle. If you'd like to get on Google+, send me a request. I have some invitations left.
The Very First Website
Tim Berners-Lee

August 6 was the 20th anniversary of the World Wide Web. The inventor was Tim Berners-Lee in 1991. More importantly, he invented the first web browser. Would you like to see what the web looked like in the early days?
read more

In case you're wondering how the Internet works, here's a primer.

In case you think Steve Jobs invents everything, here's a fascinating video from 1994 that predicted the rise of tablets.

"We may still use the computer to create information, but we'll use the tablet to interact with information."
Here are recent blog posts you may have missed or wish to review
  1. The detour to proving your expertise
  2. Be inauthentic to succeed
  3. How to write better faster
  4. The tale of the hotel that wasn't there
  5. Does your 'pizza' taste like cardboard? 
  6. Dad's 75th birthday
  7. Maker Faire Detroit 2011 disappoints
  8. Two types of insurance you may have but can't own
  9. The pitfalls of mortgage life insurance
  10. Case study: The doctor the insurance advisor mistreated
Reader Favourites 
The summer is zipping by quickly. Yours too?

Getting selected to speak at the inaugural Word11 conference is a thrill . I also got selected for the fall Toastmasters District 60 conference in November. If you love experiencing great speakers live, apply to be a delegate at TEDxToronto by August 19th. You can also find out what TED and TEDx are and see highlights from 2010.

Thanks for reading. Feel free to send your comments, questions and article suggestions. Let's learn and share.

To reach me, simply Reply to this eNewsletter. If I can help you in other ways, please ask.

--- Promod

PS When I'm not sending out newsletters or donating time, I'm available to speak or conduct Actuarial Insurance Reviews

In This Issue

Telling stories in 8 words or less

Five tips for fast, relevant replies to your email

Is your networking notworking?

Is Google+ more than hype?

The first website

Reader Central
Other Services

Marketing Actuary
sharing ideas, insights
and best practices

blog | linkedIn | twitter

Riscario Insider
revealing how the wealthy
tame their financial risks

blogwiki | podcast | twitter

Spark Insight
quotable quotes from
different eras and countries
wiki

Your Companion
your companion

Promod Sharma
Marketing Actuary
FSA, FCIA

actuary to the wealthy 
promodsharma.com
taxevity.com
marketingactuary.com
helping you and your company market better