Creating a new issue no longer feels like a chore. That's progress.
Did you notice the subtle shift in focus to reflect the diverse readership. At first, the target audience consisted of advisors in Risk, Accounting, Investment and Law who are guides along a client's Financial TRAIL.
Here's the reality: we're all in marketing. We need ways to better market ourselves and the results we provide.
Each month, most article ideas get rejected. They aren't lost though. You can find many posted on Twitter: @mActuary or @riscario.
Thanks for reading. Feel free to send your comments, questions and article suggestions. Let's learn and share.
--- Promod
P.S. Pursue Success
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