Marketing Reflections
We're all in marketing. Let's get better.
pause | think | act | shine
a cool drink for a hot day
Issue 4 | Oct 2009

Hi Subscriber. What if you got 600 emails a day? Chris Brogan reveals what elicits a response from him. Maybe your contacts feel the same way.

Did you know that you can email me just by clicking Reply? You'll get my private mailbox and probably a reply.

What people say, what people do, and what they say they do are entirely different things.
--- Margaret Mead

Saying "Poof!" won't make your competition go away but "owning" your niche can disarm them. This approach works best if you're small. read more

To keep a big client, plan ahead and be ready to react. These tips have a pleasant side effect: more new clients. read more

If (or once) you have too many clients, these five conversational mistakes will help you lose some. So will these four simple steps that one advisor followed on the same (former) client.
Can You Turn Your Tagline Into A Question?

Does she or doesn't she?

Your tagline is probably a statement. Why not turn it into a question instead? That's what 18 memorable ads do. read more

What tagline? If you don't have one, create yours in three steps.Why not create your elevator speech too? Harvard Business School has an online tool to help you create and evaluate yours.

Although aimed at novice business owners, these 10 tips help experts too. We all need reminding, read more

To be successful learn from the successful. Eight self-made billionaires give us advice that helped them soar to the financial stratosphere. Your results may vary. read more
Here are blog posts you may have missed or wish to review
  1. So what if banks sell/promote insurance online?
  2. How advisors fool you (and what you can do)
  3. Three steps to keeping financially solvent
  4. Why you can't (and don't) buy on price
  5. Are you seen as a commodity (like a netbook)?
  6. The best-kept secret for advisor success (McKinsey & LIMRA research)
  7. Picking the right mobile internet solution
  8. How effective are tax auditors?

You can now find previous issues by visiting marketingreflections.com. There wasn't much point telling you about this site until there was some content posted.

We crave convenience. Make yourself easier to find and you'll be found more often. Online, the costs are negligible.

Thanks for reading. Feel free to send your comments, questions and article suggestions. You can easily reach me by Replying to this eNewsletter. Let's learn and share. 

If I can help you in other ways, simply ask.

--- Promod

P.S. Pursue Success

In This Issue
How to negate your competition

Don't risk losing a big client

Can you turn your tagline into a question?

10 tips for business owners

$8 billion of advice for free

The reflecting pool
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Marketing Actuary
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Your Companion
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Promod Sharma
FSA, FCIA

a marketing actuary with the passion for simple
promodsharma.com