How To Celebrate Your Customers

As ... an adviser, I find that my ... best and most productive business relationships are born when a client enters the room thinking they know what they want, and using experience, insight and intuition, we prompt them to change their mind.
--- Mark Stevens

We've all got customers. Do you give them want they need or stop at what they want? Learn how to truly celebrate them.  read more

We're better at putting out fires than preventing them. Even winning awards can be a bad sign. To spot the clues of rot read more

Lessons From Steve Jobs

We don't get a chance to do that many things, and everyone should be really excellent. --- Steve Jobs

Fortune selected Steve Jobs as CEO of the Decade. That's quite an accomplishment for a passionate, control freak. Did you know he rehearses every line he says about Apple in public? So do his few subordinates allowed to speak publicly. Steve also feels you must make what you choose to do count.

Apple also uses marketing tactics to lock in customers. Can you (and should you) do the same? read more

Even more Steve

• Five presentation tips from Steve Jobs
• Do you fail like Apple?
  

Why Accountants Use Social Media

For your firm to get notices, it must be on page one of the Google results page. That's not so easy because there are generally millions of potential sites to be considered. --- Barry Friedman

Even accountants are harnessing social media, especially LinkedIn, Facebook and Twitter. Are you? Find out why they do. read more

The Reflecting Pool

1. Unemployed: how to make your exit easier
2. Waving, not drowning: Career options for an unMarketing Actuary
   
3. Three reasons why financial literacy eludes us 
4. Why insurers won't insure you (H1N1 anyone?)
5. Why is financial planning ignored?
6. Why you can't know what you want
7. How to prepare, promote and practice a brand-new presentation
8. Three serious lessons from The Second City comedy troupe
   
9. Does your email address say you're cheap, generic and inattentive?
10. How to apply consistent persistent generosity
    

Hello. Goodbye. The days arrive and zip past. I'm preparing new initiatives for launch in early 2010. Will they work?

Don't guess, prototype.

Creating a working model is quick, low cost and low risk. If you aren't getting the expected results, you can stop or tweak. In the process, you learn valuable new skills.

Thanks for reading. Feel free to send your comments, questions and article suggestions. Let's learn and share.

You can easily reach me by Replying to this eNewsletter. However, responses will be delayed while, I'm in India from Dec 6th through New Years Day.

If I can help you in other ways, simply ask.

--- Promod

P.S. Pursue Success

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Promod Sharma
FSA, FCIA