Marketing Reflections
We're all in marketing. Let's get better.
pause | think | act | shine

Issue 7 | Jan 2010

Hi Subscriber. Greetings from New York City. I'm here to meet my mentor Seth Godin for the first time at dinner and The Linchpin Session.

India was wonderful. We were safe and healthy. Already the trip feels like it occurred years ago. Is that a good sign?

It's usually better to keep old resolutions than to make new ones.
--- Tim Ferriss, The 4-Hour Workweek (Expanded and Updated)

You can set resolutions anytime. The challenge is following them. Here are some to consider. read more

Poor Nicolas. He's selling three castles, some mansions and even a yacht to pay $6,257,005 in tax. Earning money isn't the same as keeping it. read more

Even wacky tax rules must still be followed. Here are 2009 examples from the United States.  read more

You can invest heavily in picking and promoting a brand name. What if your personality matters more? For contrarian advice, read more

You may not mean to treat your best customers poorly, but what if you are? read more

Tip: look at the Comments below the article. Why not leave comments when you read something that matters to you. You'll get practice writing, gain confidence and become more visible.

Does your health and your family matter as much as your business? Applying these tips helps you get balance. read more
Here are blog posts you may have missed or wish to review

  1. Your favourite posts of 2009 on Riscario Insider
  2. Your favourite posts of 2009 on Marketing Actuary
  3. Three ways to make money (without winning a lottery)
  4. The gift of networking
  5. Three marketing lessons from James Cameron
  6. Three lessons from 2009
  7. Reasons to stop avoiding New York City
  8. How Seth Godin sparks your flame of insight
In the last issue, the most clicked item was buried at the bottom: Shocking Tiger Woods Video (exclusive).

This popularity demonstrates once again that we're curious and emotional --- even if we think we're rational and sophisticated. How do your clients, prospects, centres of influence and colleagues behave? Sometimes we forget how people are inside.

Thanks for reading. Feel free to send your comments, questions and article suggestions. Let's learn and share.

You can easily reach me by Replying to this eNewsletter. If I can help you in other ways, simply ask.

--- Promod

PS Pursue Success

In This Issue
Seven New Year's resolutions for your career

The tax woes of Nicolas Cage
Your personality matters more than your brand

Do you mistreat your best customers?

5+5 tips for saving your life from your business

The reflecting pool
Reader Central
Other Services

Marketing Actuary
sharing ideas, insights
and best practices
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Riscario Insider
revealing how the wealthy
tame their financial risks
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Spark Insight
quotable quotes from
different eras and countries
wiki
Your Companion
your companion

Promod Sharma
Marketing Actuary
FSA, FCIA

actuary to the wealthy 
promodsharma.com