Marketing Reflections
We're all in marketing. Let's get better together.

Seeing is believing

Issue 30 | Dec 2011

Hi .

How was your 2011? May your holidays bring you joy and time to reflect. Best wishes for 2012!

PS If you like business predictions, these eight  were way off.
Six Ways To Think Visually
Think visually
Visuals communicate volumes in ways our brains process differently. We can all think visually. How do you create compelling and compact morsels of information? Read more

Here are ways to communicate effectively with (a) employees and (b) customers.
Five Rules For Winning Sales Presentations
winning presentations make you smile

If you put your prospect to sleep, you might lose the deal (unless you're selling mattresses). Presentations are easy to mess up and you may not know what often goes wrong or what to do. The first two items are especially important. Read more

You probably have your own presentation style that works (or worked). Times change. Do we? Here are nine myths about our brains that many still believe.

Be Exceptional: Sweat The Small Stuff
everything counts in large amounts

"Some people aren't used to an environment where excellence is expected." — Steve Jobs

You might not like paying attention to every blade of grass but small details have a disproportionate effect on how your customers feel. To paraphrase Depeche Mode, it's a competitive world and everything counts in large amounts. Read more

Three Words Guaranteed To Grow Your Business In 2012
three words, one year

Yes, the title looks enticing. Don't resist. The words are powerful when coupled with action. Read moreH

Here are seven keys to success in today's Now economy.

How Google Search Evolved Since '96
We haven't had a video in a while. This one shows how Google search has changed since 1996. Each step seemed small and natural. Look at the cumulative effect and how our dependence has grown. How can you become ingrained in the lives of your clients?
The Reflecting Pool
Here are recent blog posts you may have missed or wish to review
  1. The myth of Search Engine Optimization (SEO)
  2. The step before your marketing
  3. Five presentation lessons from Seth Godin
  4. How many explorers discovered you today?
  5. Is the best advice free or for-fee?
  6. Income replacement: A guide to disability insurance
  7. Where does your insurance advisor get advice?
  8. What are you doing about your high investment expenses?
  9. Lessons from one year in Toastmasters
Reader Favourites 
Our Internet service has been working reliably for the last 12 days. That's a relief. Let's hope the horror of Rogers Ultimate is now over.

Does the media seek you out as an expert?

Last month, I was quoted in The Globe and Mail about disability insurance. No photo, unlike the Toronto Star. I was driving at the time. My Toastmasters training helps during interviews but I was not as articulate as I wanted. I just finished my first year in the club and learned more than I expected. Maybe I'll be ready for network TV in 2012 :)

Thanks for reading. Feel free to send your comments, questions and article suggestions. Let's learn and share.

To reach me, simply Reply to this eNewsletter. If I can help you in other ways, please ask.

--- Promod

PS Once again, I'm available to  speak or conduct an Actuarial Insurance Review .

In This Issue
Six ways to think visually
Five rules for winning
sales presentations
Be exceptional:
sweat the small stuff

Three words guaranteed to grow your business in 2012

How Google search evolved since 1996
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Promod Sharma
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