 The Final Issue
I still couldn't reach all of my audience. Financial institutions didn't understand social media. They often blocked access to sites and feeds.
A newsletter looked like the solution.
Email gets through corporate scrutiny. If not, readers can use personal email addresses. Also, you can add subscribers with their permission but without their action. In contrast, blog readers and Twitter followers must opt in on their own.
The Process
Creating this newsletter takes 2-3 hours a month. That's not a huge commitment but time is time. It's much easier to post updates elsewhere. For instance, LinkedIn now includes photos automatically. Plus, you can comment and share.
With a newsletter, you're stuck with administrative details like changing subscriber email addresses. Time also goes into reviewing what's getting read and responding to readers. The hours add up.
The Shift
When I left the corporate world 36 months ago, this newsletter switched to a hobby. The issues continued but served no business purpose. I haven't been actively seeking new subscribers because my focus shifted from marketing to promoting insurance literacy.
Refresh
I created this newsletter's template on my own. As you can see, I'm not a designer. The look needs refreshing. Rather than make changes, I've decided to stop Marketing Reflections.
Substitute
I'm not abandoning you.
Each article you saw here was available on Twitter (@mActuary, @riscario, @trustandyou) or my blogs (Marketing Actuary, Riscario Insider). Feel free to subscribe. If your access is blocked at work, you can check from home or your personal mobile device.
The difference is that you'll get more than five articles a month.
The Future
I will continue to create and curate content. I'm not giving up on newsletters either.
Over the years, some of you have said that Marketing Reflections is one of the few newsletters you read regularly. If you'd like to share your parting thoughts, simply reply to this email.
Thanks for reading.
— Promod |
The Reflecting Pool
Here are recent blog posts you may have missed or wish to review
- Got clients? Choosing a CRM solution
- Show the prices for your services
- Are your events free or pay-at-the-door?
- How to refresh your positioning
- Imagine James Bond selling insurance
- Forget financial literacy: Check your pizza literacy
- Do your advisors help with your financial literacy?
- Reinstatement: trying to get your insurance back
FOR SPEAKERS AND PRESENTERS
- Exercise: critique this interview
- How to prepare a speech on your iPad
- Three lessons for speakers from TEDxToronto
- Communicating on video: two Toastmasters chat
Reader Favourites
- Riscario Insider blog: 2012, 2011, 2010, 2009, 2008, 2007
- Marketing Actuary blog: 2012, 2011, 2010, 2009, 2008, 2007
- Marketing Reflections: year one, year two, year three
|
|
A New Year means new opportunities and new challenges. Best wishes in 2013 and beyond.
Thanks for reading.
To reach me, simply Reply to this eNewsletter. If you think I can help you, please ask.
— Promod
PS I'm available to speak or conduct
a fee-only Actuarial Insurance Review .
|
|
|
In This Issue
|
|
Best Wishes
|
|
for 2013
|
|
|
and beyond
|
|
|
Other Services
|
|
Marketing Actuary
sharing ideas, insights
and best practices
blog | linkedIn | twitter
|
Riscario Insider
revealing how the wealthy
tame their financial risks
blog | wiki | podcast | twitter |
|
Spark Insight
quotable quotes from
different eras and countries
wiki
Taxevity
actuarial insurance reviews
details
|
|
Your Companion
|
|
Promod Sharma
Insurance Actuary
FSA, FCIA
|
| Promoting Insurance Literacy |
 
promodsharma.com
|
|
