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How to Use Video to Market Your Business

Consider these tips to help you produce video that connects with your customers.

 

The average Internet user watches an astounding 186 videos a month, according to comScore Inc., a global digital market measurement service. This includes news and entertainment clips, personal videos, advertising videos gone viral -- you name it.

Video engages people in a way that photos and text alone can't. For small-business owners, using video in your marketing can bring faces, voices, personality and heart to your operation, while also demonstrating your authenticity. To top that, video in email is said to be able to boost conversion rates by as much as 50 percent.

Thanks to affordable video cameras and easy-to-use software, video has become a tool that nearly any small business can use to enhance their marketing efforts on any channel. Your videos don't have to be big Hollywood productions to be engaging and effective. You can even use your smartphone camera to create them. Here's a quick example:

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Denny's Restaurant

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Childrens Education Entertainment Company
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