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MainStreetChamber the fastest growing Chamber in the U.S.  We will continue to keep you informed with up-to-date articles and new programs offered only to members all in an effort to help your business grow and prosper.   - MSC Leadership Team


Does Your Home Business Need Insurance?
Here's a look at the most common types of coverage for home-based companies and what make sense for your business.


1. Rider to a homeowner's or renter's insurance policy


The most inexpensive home-based business insurance is an add-on or rider that expands a homeowner's or renter's policy to cover the company. The cost of such a rider is minimal -- perhaps $100 a year -- but it generally provides about $2,500 of additional coverage, says Loretta Worters, vice president of the Insurance Information Institute in New York City, an industry trade group and information clearinghouse.

This type of insurance may be appropriate for a one-person business without a lot of valuable equipment or many business-related visitors, and unlikely to suffer a major loss if unable to operate for a while as a result of fire or another disaster. Such coverage may work, for example, for an accountant who works at home preparing customers' taxes and delivers the returns via email, Hanley says. But it could leave a home-based business owner on the hook for costs such as a large medical bill for that injured UPS man.

2. In-home business policy

An in-home policy covers a broader spectrum of contingencies, including loss of critical documents or theft of funds being taken to the bank for deposit. An in-home policy, issued by a home insurer or a specialty firm, usually is a plan against injury or theft covering as many as three employees, Worters says. Rates typically run from $250 to $500 and the plans can cover as much as $10,000 in losses.

Most serious home-based business owners may want to consider picking up at least an in-home policy, says Rebekah Marshall, multiproduct insurance manager at the National Federation of Independent Business. "This covers business equipment and liability [for injury]," she says. "That's important if people are coming in and out."

If you're interested in an in-home policy, you’ll need to find one that will cover your business type in your state. Each state sets its own rules about the insurance coverage that can be offered to home-based businesses. In general, given the low coverage amount, purchasers of in-home policies often operate low-revenue or part-time businesses.

3. Business owner's policy

Entrepreneurs who need more than $10,000 of coverage should pay for a business owner's policy. This comprehensive policy is what brick-and-mortar retailers, among other businesses, use, Marshall says.

Circumstances usually covered by this type of plan include damage to or loss of business equipment and other assets, liability for customer injuries, loss of critical records, malpractice or professional liability claims, and loss of income or a business interruption in the case of a power outage or a natural disaster. Such a policy might also protect you when driving a personal vehicle for business purposes.

This insurance protects against a higher amount of loss than a homeowner’s policy rider or an in-home business policy. Videographer Logan Hale, owner of 2-year-old Your Little Film in Los Angeles, paid about $500 for a $2 million business owner’s policy to cover his $25,000 of equipment against breakdown, theft or damage. His plan also covers loss or damage to home movies sent to him by customers, as well as injury or property damage inside a client's home or public venues. He shopped around a bit before Los Angeles-based Farmers Insurance agent Rodney Pyle found a specialized policy for videographers, he says.

"As I started increasingly going into people’s homes to shoot, it really pushed me to say ‘2011 is about getting covered,' " he says. “Now I feel so much safer, knowing I'm not putting my family at risk for a possible lawsuit."

As your company grows, it may require additional coverage not covered by a business owner's policy, Marshall says, such as life insurance, workers' compensation, and business-vehicle insurance. But for most small businesses, the business owner's policy can provide a suitable basic safety net.

Meet Our Leadership

Chapter President - Temecula, CA
Tony Russell

Tony Russell brings leadership and vision to Temecula and Murrieta, California. Tony sees a need for the small businesses in his community and MainStreetChamber can fill it. As an entrepreneur, Tony is excited to give small and home based business owners an advatage needed in todays economic climate. The chapters Grand Opening Event will be forthcoming very soon.
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Here are five tips on what to think about as you build or redesign your site:

1. Take off your marketing hat. This may be counterintuitive, but the tendency when focusing on marketing is that websites often become self-indulgent. Instead, focus on user experiences your customers need, want, and enjoy. Help them get things done.

2. Consider your business goals.
 What do you want to accomplish with the application and how will it provide value for your customers? Consider this before you think about how you are going to build the site or have it built.

3. Focus on gathering data and feedback from users.
 Sit down with as many customers as you can and watch them interact with your site. Have them give you feedback about where you can improve the interaction. If for some reason you can't do this quickly, use a simple survey tool such as Survey Monkey.

4. Focus on what you do.
 If you're a business-to-business company, you don't need to build a game. If you are selling handmade kids' clothing, you should not build a social network. Stick with the primary purpose of your business. Consumers know one thing for sure: If you build an application that does not have direct utility related to your business, it is probably an application designed just to market to them, and they will probably let it fail.

5. Plan for frequent updates.
 Most successful websites have an avid audience because they created a great user experience first, and followed with great updates and improvements. You'll build fans and evangelists by showing responsiveness to customer feedback once the application is launched.

Anthony Franco
Co-Founder and President
EffectiveUI
Denver  


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