MainStreetChamber News
Engaging Small Business for Growth and Profitability
 QUICK LINKS

Quality Print and Direct Mail Services at Affordable Prices.

Current product offerings are Business cards, Flyers, Brochures, Menus, Door Hangers, Envelopes, Post Cards, Book Marks and Direct Mail Services.

Shop & Compare

www.4LessDirect.com 

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Help Us Fill Our Kettle


Do you hear that? That's the sound of our "virtual bell" ringing. We are hosting a Salvation Army Online Red Kettle and collecting donations to help those in need this Christmas. Our Kettle is just like those Red Kettles you see when you're out shopping, but it's online. If you'd like to donate, just click the link to our page, and help The Salvation Army help thousands of people in need.
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Unleash Your Inner Guerrilla Marketer

Social media is the ultimate energy vs. money marketing tool--put it to work for your business.

Jay Conrad Levinson coined the term "guerrilla marketing" in the 1980s, defining it as an approach for "achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money."
With four words--energy instead of money--Levinson won the hearts and influenced the marketing plans of
entrepreneurs
 everywhere. His concept fueled the sale of 14 million books, leveling the playing field between marketing-budget haves and have-nots and inspiring a long-standing preference among small-business leaders for innovative, low-cost, high-energy communications over textbook, big-dollar tactics.


Viewing Social Media as a Guerrilla Marketing Tool
Yet small businesses, the original guerrilla marketing advocates, have been hesitant about investing effort--which is about all that's required--in the fastest-growing, most innovative and unconventional communication channel of the day.
Click Here to read full article
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Four Marketing Tips from Your Dog

Why Fido is starring in more ads and what it means for your business.

Have you noticed that advertising is going to the dogs? Those cute, cuddly canines are springing up everywhere -- from commercials to print ads and websites.

Dogs are replacing the pretty girl with the great smile as the current darlings of advertisers of all stripes. And for good reason: That pup is worth its weight in gold. In an era when consumers are looking for a special connection with companies and brands, most people find dogs endearing and just plain irresistible.

Click HERE to read full article

Dear Subscriber,

Message from MN State Director,

                      Mike Clough


Managing Your Small Business Reputation

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” ~ Warren Buffet.

 

Every business must manage their reputation because in the end, what else is there? Yes, a business with a great reputation can fail, but it is far more difficult for a business with a poor reputation to succeed. Marketing gurus talk about the importance of branding and although I don’t disagree, isn’t your reputation really your brand or image and vice versa? Therefore, protecting your reputation, your brand, your image (whatever you wish to call it) must be at the top of the list as a business owner.

There are several things that impact the reputation of a small business. In general, everything in your business that touches your customer has the potential to either build or tarnish your reputation. Your policies and procedures around customer complaints will often play a large role in determining your reputation. The message you send when you invoice a customer or make a collections call affects your reputation, brand and image. How your phone is answered and how many buttons the caller has to push before reaching a live person can affect your reputation. Every thing that touches the customer can have either a positive or negative impact.

Click HERE to read entire article

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Preferred Provider for Las Vegas and Henderson, NV

A~WRIGHT Cleaning Services

Since 2001, A-Wright Cleaning Services, LLC has built a solid reputation servicing clients in the Las Vegas, NV area.  They offer superior customer service and competitive pricing while providing the best selections of janitorial and building maintenance to companies in commercial and industrial buildings.  Their mission includes supporting the communities they serve by providing employment opportunities and volunteering time to various charities.

They are licensed, insured, certified, accredited, as well as a Preferred Provider of MainStreetChamber.

For additional information, including free consultation and estimates, please call Martha Steele at 702-290-4610 or visit them on the web at www.a-wright.com  

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Meet Our Leadership  

Chapter President- NorCal, CA
Lara Sansen


Lara holds Events/Expo's and raises money to buy Children in Foster Care gifts not just any gifts, she and her dedicated Vice Presidents, Lisa Budd and Trisha Tatterson along with many other volunteers buy presents, as she calls it "Just because the community cares for you gifts" She focuses on children of all ages but mainly children that are in 5th grade and higher. She feels that "NO child should be left behind" or feel like no-one cares for them. As we know, children in foster care live a hard and helpless life some being tossed to and from different homes, not knowing where their family is or if they will come back for them. Lara gives Children HOPE of their Future, She has drummed up a wonderful way to bring the community together for a great cause and at the same time helping others to build their business by Networking together!

Lara is working with many business professionals; Wells Fargo, Sierra Forever Families, Shriners Hospital of Sacramento, PG&E, SMUD, Family Fitness and many Direct Sales and Homemade Crafters to raise funds for these children. I have never came a crossed any other business like hers! Lara holds events here in the Greater Sacramento areas. Lara builds businesses while helping Children within our Local Communities.

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Chapter President- Washington, DC
Patricia "Jojo" Neher


As the daughter of a now retired Ambassador, Patricia “Jojo” Neher has lived all over the world and speaks Spanish, French and Italian. Since returning to the US, Jojo has been a small business owner and entrepreneur; co owner of a flower shop as well as having owned and operated a number of home-based businesses.
 
For the last 14 years Jojo has been a licensed real estate agent with
Prudential Caruthers Realtors®, practicing in Maryland and the District of Columbia. She lives in SE Washington, DC with her son, and her 2 dogs and 2 cats. Jojo was recently elected to the Board of Directors of the National Coalition to Abolish the Death Penalty (NCADP). She is also the Director of the Florida Death Row Advocacy Group (FDRAG) which focuses both on improving living conditions on death row as well as on supporting the emotional needs of the family members of those condemned to death.
 
Always the advocate who knows the challenges of running a small business or launching a new idea, as MainStreetChamber President for Washington DC chapter, Jojo is committed to using her skills, experiences, and creative flare to build a large group of businesses dedicated to helping each other and MainStreetChamber grow.




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