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Building Your Brand with Social Media
Tapping the vast audience of the social Web is a low-cost way to catapult a small-business brand onto the global arena. Building your brand using social media allows you to develop new (and strengthen existing) relationships, which often leads to everything from brand awareness, loyalty and word-of-mouthmarketing. While perhaps initially daunting, the trick is to break the process into manageable pieces. From creating your online destinations to connecting with influencers, following these five steps will get you on your way to building your brand and boosting your business. 1. Create branded online destinations. This is the first step to raising brand awareness and loyalty. Companies with the most successful social media branding surround consumers with online experiences that allow them to select how they interact with the brand. Click Here to read full article
New Year's Resolutions for Entrepreneurs
Want to raise your game in 2011? Here's advice to get
started now.
Forget dieting. To
help fatten your bottom line in 2011, the experts at Entrepreneur.com suggest the following New Year’s resolutions for business
owners.
Business Planning
Harness the power of planning your time well, taking care to allocate your
schedule according to priorities. Wait when it's appropriate, hurry when it's
appropriate, and apply patience, vision and common sense.
-- Tim Berry, Business Plans
Social Media
Do whatever it takes to get out of your comfort zone and into your "power
place" to grow your business.
Embrace change and new technologies, including social sites. Choose what works
best for reaching your target market, and run with it. Most important: Have
fun.
-- Starr Hall, Social Media
Sales
In 2011, show up to the meetings that you would have passed on previously.
Never underestimate the power of face-to-face meetings for building stronger
relationships and connections with your prospects and customers. Activity
creates opportunity.
-- Barry Farber, Make the Sale
E-Commerce
Develop and implement systems that will free up time that you can spend on
other pursuits. What really matters most is making a measurable amount of
progress in a reasonable amount of time and spending time with loved ones. Do
the only things about which you’re passionate and work with only your ideal
clients.
--
Lena West, Ask Entrepreneur
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Meet Our Leadership
State Director- Florida
Ron DeRosa
Ron DeRosa is currently serving as President of
Volusia County, Florida chapter. Because of his passion, leadership and
willingness to help the business community in Florida, Ron was appointed State Director.
With five chapters in Florida and growing, Ron
plans on having hundreds of local chapters throughout the state of Florida to give a much
needed advantage to the business owner.
Ron DeRosa is a small business owner with a full
spirited entrepreneurial mindset and an unwavering belief in Free Enterprise. Ron’s
20 year career in sales includes 16 continuous years in the payment processing
industry, or (merchant services). Ron has worked for Fortune 1000 Companies as
a Sales Executive, Senior Account Executive and Sales Manager, and went on to
become a partner in a successful payment processing firm. Now, he is a small
businessowner himself, as he currently owns Sheron Enterprises, Inc.,
aFlorida based payment processing agency. Ron is and has always been a
true professional offering a refreshingly honest and consultative natured
relationship to his clients.
Understanding the
challenges small business owners are faced with today, Mr. DeRosa is excited
about the MainStreetChamber program in Florida and helping small businesses in
his local communities (around Daytona Beach, Florida) realize the many benefits
that are offered. Ron is confident that the MainStreetChamber movement will
help small businesses grow, hire more employees and thus, strengthen the local
community.
Ron was born &
raised on Long Island, NY but visiting family in Florida during
the cold winter months provided all the motivation needed for Ron to graduate
H.S. in NY and promptly move to Florida.
Ron went to College and lived in Ft. Lauderdale for
the next 15 years. Ron is married to his lovely wife Sheryl, has two fine boys,
Matthew & Mitchell. He enjoys coaching youth basketball, investing, playing
racquetball, surf kayaking and traveling.
______________________________________________________ State Director- Colorado
Nick Meima
Nick Meima immediately saw a need for the
businesses in Colorado
and knew MainStreetChamber was the vehicle to fill that need. Nick humbly
accepted the position of State Director and looks forward to making
MainStreetChamber present in every business community throughout Colorado.
Currently serving as President of the Boulder-Denver chapter, Nick Meima has a
broad business background having been Board member and CEO of a few large non-
profit organizations. As an experienced owner of several businesses, Nick knows
firsthand the challenges facing today’s entrepreneur and plans on helping the
business community meet those challenges head on through new initiatives and
providing a platform to engage businesses with interactive connections.
Nick
has a passion for helping individuals and business owners grow their business
and support their personal and professional dreams. Giving back to the
community in the form of helping and supporting local non-profit organizations
is also essential for Nick.
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