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Thank you for accepting our MainStreet Journal.  We want to keep you informed with up-to-date articles and new programs offered only to MSC members all in an effort to help your business grow and prosper.   - MSC Leadership Team

NATIONAL MOVEMENT FOR AMERICA’S CHILDREN AWAKENS THE NATION!


MainStreetChamber and more than a dozen child advocacy organizations today kicked off the National Movement for America’s Children to help ensure that every child in America is given an opportunity for healthy growth and development. The Movement is founded on the basic principle that all of our children deserve nurturing environments that support healthy brain development so they are prepared to learn in school, grow into productive, contributing adults and help their community, and our country, be prosperous and competitive in the global economy.


MainStreetChamber Founder, Larry Kozin presents Prevent Child Abuse President/CEO, Jim Hmurovich with a Honorary Lifetime Membership


“We believe that most Americans agree that our country has a basic obligation to provide for the healthy development of every child,” said Jim Hmurovich, President and CEO of Prevent Child Abuse America, one of the organizations that founded the Movement. “But as a country, we’re not consistently fulfilling our commitments to all of America’s children.  Research indicates that healthy development prepares children to become stable, contributing members of their community and our economy.”

Research shows that when this development does not occur, there is a greater potential for children to experience lifelong consequences including health and mental health issues, substance abuse, delinquent and criminal behavior and academic under-achievement.
 
“Our country cannot continue to over-promise and under-deliver,” added Hmurovich.  “It contributes to domestic instability that threatens our communities and economy. Military leaders are now telling us these issues may also be threatening our national security.  We must create a sustained public will that it must be a priority to truly deliver for our children and keep our nation strong.”
 
Prevent Child Abuse America is proud to announce the kickoff of the National Movement for America’s Children!

Go to www.movementforchildren.org to Sign the Pledge, Shape the National Strategy and Stand up in your community to awaken the nation for Our Children!

 

Sign the Pledge – Shape the Strategy – Stand for Our Children

www.movementforchildren.org
Meet Our Leadership

State Director - Indiana

Randy Shaver

Mr. Randy Shaver has been appointed State Director of Indiana. Randy sees the value that MainStreetChamber brings to the small business owner and is embracing the opportunity to help the business communities in the state of Indiana. 

The video below is an example of the impact Randy plans on having in every business community in Indiana:

Fire Undesirable Customers

July 20, 2011

It's difficult to think of customers as simply not worth your time, and firing some—especially when you're a new business owner—seems preposterous. However, there are going to be (if they don't already exist) customers who provide greater value to you than others do. You must differentiate between those customers that are profitable and those that are not. It's important to identify and get rid of customers that may be costing you more money or time than they are worth. Armed with this information, you can focus your marketing and sales efforts on attracting and retaining your most desirable customers.


How do you go about this challenging task? If you haven't already started calculating customer lifetime value, now is an important time to begin. Calculating customer lifetime value requires a simple formula. First, determine what it costs you to attract and retain (don't forget this one) a given customer, then subtract the amount of revenue that patronage bring to your business. Not all customers or prospective customers will help your business grow. Sometimes they seem profitable on the surface but end up providing a negative return on your investment. By understanding the revenue generated by various customer groups over the span of their relationship with you—and recognizing how their business (and the business of individuals they refer to your company) affect your top line—you'll be better able to target your sales and marketing efforts to focus on the most customers most likely to help you grow.

Beth Goldstein
President
Marketing Edge Consulting Group
Boston

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