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Thank you for making MainStreetChamber the fastest growing Chamber in the U.S. We will continue to keep you informed with up-to-date articles and new programs offered only to members all in an effort to help your business grow and prosper. - MSC Leadership Team
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Seven Big Advantages of Event Marketing
What’s so special about event marketing? In short, it is
extremely powerful because it gives you exposure to hundreds of prospects in
your target market, which can net you a much higher return than other marketing
tactics. Before we get into the main advantages of event marketing, let’s take
a quick look at event marketing from a 10,000 foot view.
Event marketing, or live events, are
great for both exhibitors and attendees. Attendees, whether they are business
owners or consumers, find expos, trade shows or live events very appealing
because they can discover the very latest in innovative products and services
and meet many vendors and potential strategic partners in a short period of
time. Exhibitors find event marketing, or live events, very appealing because it
is easy to make a great first impression with a large volume of prospects in a
very short period of time. Depending on what product or service is being
offered and how effective the exhibitor is at event marketing, it can be like
shooting fish in a barrel.
To illustrate how powerful event
marketing can be, here are seven key marketing factors with comparisons to
various other marketing tactics.
To read Minnesota State Director, Mike Clough’s
Blog click HERE
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Meet Our Leadership
Chapter President - North Myrtle Beach
Bruce LaFreniere
My name is Bruce LaFreniere. My wife Karen and I will be celebrating our 40th wedding anniversary in February 2012. That was without a doubt the best decision I ever made and my best accomplishment. We have three grown children Bruce Jr. 39, Brian 38 and Kelly 35 three grandchildren and two more on the way. Born and raised in New England for the first fifty years of my life, we then moved to the North Myrtle Beach in 2000.
For most of my working career I have either worked for or owned my own small business. From a maintenance business to restaurant to construction to concrete to marketing I have owned them all. As a small business owner I have lived all the joys and troubles of small business. At this stage of my life my goal is to take my experiences and knowledge to help local small businesses prosper, grow, and reach the goals they have set for themselves.
A few years ago I became a member of a barter group called Biz 2 Biz. Through them I have met many new and wonderful people who I am proud to call my friends. Biz 2 Biz has introduced me to MainStreetChamber. I see MainStreetChamber as the perfect vehicle to help me help my local fellow small business owners grow and I am excited to have this opportunity.
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July 28, 2011Small business owners may not realize that their companies are only as secure as the last e-mail they sent. It is for good reason that small businesses are being held responsible for the information they share about their customers through online applications and e-mail. As more business is done online, the pool of information increases, and so does the risk of security breaches. As Internet privacy regulations continue to evolve, small businesses need to pay attention to compliance."Encrypting" e-mail is one way to guard against the e-mail you send being accessed by unwanted parties. But how do you know if encryption is right for you? If you can answer yes to one or both of the points below, your business should consider encryption services: Do you share confidential information about your business or customers by e-mail? This includes account numbers, dates of birth, or highly sensitive internal strategy documents. Do you operate in a regulated industry, such as health care or financial services, or in a state with privacy regulations such as Massachusetts or California? The average cost of a data-loss incident for U.S. organizations was $6.75 million in 2009, or $204 per compromised record. In the event of a breach of confidential information, companies are financially accountable, and no business wants to pay the fines. Businesses need to know they have control of the communications coming and going from their companies. Jonathan McCormick
Chief operating officer
Intermedia
New York |
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