MainStreet Journal
Engaging Small Business for Growth and Profitability


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How Introverts Can Be Better Networkers

Follow these tips to help break the ice in social situations and get on your way to forging lasting business relationships.

 

A common assumption that isn't necessarily true is that an extroverted "people person" is the best type of networker. While an extroverted person might be better at meeting new people, someone who's more introverted can be better at the second part of business networking -- communicating his or her ideas and forming meaningful relationships.

 

In my experience, introverted people tend to be better listeners and ask more questions, which are essential factors for getting to know a person and his or her business. But far too often, introverts eliminate themselves from the benefits that come from networking and relationship-building because they aren't comfortable initializing conversations.

 

Consider me, for example. One evening during a dinner conversation with my wife I mentioned something about my being an extrovert. She looked at me and said, "Um, honey, I hate to break it to you but, you're an introvert."
An introvert? A networker like me? I laughed, but she insisted I was, and she outlined all the ways I have introverted tendencies. So, I went online and took a personality test. It determined I am a "situational extrovert," that I am a loner who is reserved around strangers but outgoing in the right context.

 

It struck me then that I started the BNI networking organization almost three decades ago because I was naturally uncomfortable meeting new people. I found that the smaller, more intimate approaches to building a network enabled me to meet people in an organized, structured networking environment that did not require that I actually "talk to strangers."

 

While there are numerous techniques that can help make networking easier for introverts, here are three that can get you meeting new people now and building valuable relationships for the long haul:
1. Be an 'ambassador.'
If you feel uncomfortable approaching strangers at, say, a chamber business mixer, you can volunteer to be an ambassador for that group. In this role, you are in effect a host for the chamber, which makes it easier and more natural for you to greet people and say, "Welcome to our event. My name is [your name]. I'm an ambassador for the chamber and . . ." Before you know it, the ice is broken and you're engaged in conversation.

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Dear Subscriber,

National Leadership Award


President

Annie Winterbottom

Seminole County, FL


This award recognizes the person who has proven to be a true leader in today’s economic climate.  This leader practices selflessness, dedication, and goes above and beyond to help stimulate growth and profitability, while giving back to local non-profits and charities in their community.
 
This person is said to have characteristics of the human mind that represent the highest and finest qualities such as honesty, generosity, kindness, and humility while carrying hope to the business community.
 
Congratulations President, Seminole County – Annie Winterbottom for setting the benchmark for future recipients of this award.
 
CEO, John Bellave said “Annie is deserving of this award. Due to her work ethics and dedication, she built one of our largest chapters in the United States from scratch and has built incredible value for VIP Card holders in Seminole County. We are very proud of her accomplishments and know the best is yet to come.”
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Meet Our Leadership

President - Southwest Michigan
Jason Vrane


Jason Vrane is an entrepreneur, start up enthusiast and social networker.  He’s currently the Chief Marketing Officer of eJobFairs.net and President of Strategic Operations for Big Daddy Taxi of Kalamazoo. 
 
Jason holds a Bachelors of Science in Business Management from Davenport University, a MBA in Strategic Management and is currently enrolled at Walden University pursuing his Ph.D. in Management with a specialization in Leadership and Organizational Change.
 
Jason has had to wear many hats in his current start ups, some to include: (social) Marketing, operational management, sales management, business development, strategic planning and fundraising (Venture Capital/Angel Investors). He understands the challenges facing the small business owner today and sees MainStreetChamber as the advantage needed in the current economic climate.
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When to Hire a Bookkeeper or Accountant

When QuickBooks takes you only so far, it's time to bring in a financial pro.

 

Entrepreneurs thrive on a DIY mentality: Do everything you can yourself and don't pay for anything new until you have absolutely have to. It's especially difficult to justify hiring financial help like a bookkeeper.

With user-friendly software such as QuickBooks available, many business owners feel they should be able to do keep their records on their own, even as they wrestle with finding the time and wonder if they're doing things correctly.

Deciding about "hiring a bookkeeper is something I struggle with all the time," says Randy Mitchelson, owner of National Web Leads, an Internet marketing company in Estero, Fla. While he finds basic accounting easy to do, it takes him away from working on his business. Meanwhile, his accounting and taxplanning have become only more complicated in the six years since he founded his business.

 

Entrepreneurs who hire accounting help usually discover they weren't doing nearly as well on their own as they thought they were.

Zalmi Duchman, chief executive of The Fresh Diet, a meal-delivery company based in Miami, lasted five years without a bookkeeper then hired one three months ago. The new employee cleaned up records that incorrectly mingled expenses and assets, reviewed employee purchases for duplications, and took over the mundane but critical task of paying bills. Duchman estimates his company is saving $500 to $1,000 in late fees every quarter. "I definitely have been able to make better and more educated decisions," he says.

So what are a small-business owner's options for professional help with financial tasks? Here is a primer:

 

Do I Need a Bookkeeper or an Accountant?

READ Article
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