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10 Must-Haves for Better for
Word-of-Mouth Marketing
These tactics can help
enhance your credibility when attending networking events.
Word-of-mouth campaigns can be a
valuable tool in your business's overall marketing
strategy. They often generate quality
referrals because customers rely on recommendations from trusted sources more
than they do from advertisements. Additionally, the costs associated with
running a successful word-of-mouth campaign are usually a fraction of what a
traditional advertising campaign can run.
But what you save in dollars spent
you will need to replace with time and effort. On top of delivering the highest
quality product or service possible, you'll need to plan and execute a schedule
of networking events that will put you in front of people and begin to build
your credibility.
Below, I've assembled a list of 10 credibility-enhancing
materials that you should have at your disposal in order to make the most of
every networking opportunity
and ultimately build a successful
word-of-mouth campaign. Not every item should be used at the first point of
contact with a potential client or someone who can refer clients to you.
For the Early Networking Stages:
1. A one-page flyer.
Have a brief overview of your business ready to pass along at all times in case
you meet someone while networking who wants to quickly pass along your
information to a prospective client he or she knows. You should have a hard
copy to fax and an electronic copy to email.
2. Question-and-answer sheets.
One of the quickest ways to learn about a person's business as a networker, and
for him or her to learn about yours, is to make the initial meeting as
organized as possible. A sheet with questions that you can each ask each other
can ensure you don't forget to find out the information that could lead to a
quick referral.
3. Testimonial letters from
satisfied clients.
This can be one of the most effective ways to showcase the quality of the
products or services you provide. You can keep hard copies in a binder or post
them to your website. If you have a LinkedIn profile, ask the clients in your
network to "recommend" you.
.
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Three Ways to Prepare for a Business Launch
From showcasing expertise to soliciting
feedback and offering free samples, consider these tested strategies for
startup success.
For aspiring entrepreneurs, ample
preparation is an important element in starting
a business that can greatly increase the
chances for success in a competitive marketplace.
"If I think about 1,000 start-ups, maybe 10 will be around in 10
years," says Steve Tennant, an Orinda, Calif.,
consultant, who advises Silicon Valley
start-ups. "More than 900 are situations where people have not done nearly
enough homework to see if there's an important customer problem and if they're
actually solving that problem better than everybody else."
When preparing to start a new
venture, you need to determine whether there's a market for what you want to
sell, differentiate yourself from competitors and line up potential customers.
Here, three entrepreneurs share the successful strategies they used before
starting their businesses.
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Dear Subscriber,
Succeeding
in business is about building smart relationships. That’s why MainStreetChamber™
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Meet Our Leadership
President - Buffalo, NY
 | | Daniel C. Judge |
Daniel
Judge is a life-long resident of Western New York and a graduate of SUNY at Buffalo with a B.S. in Business
Administration. Daniel spent the majority
of his working life in positions of Sales, Sales Management, Training and
Supervision, with the past 20+ in the Insurance Industry.
Starting out
in Personal Sales in 1989, Daniel quickly moved through a series of Management
positions with several local companies, eventually entering the world of
Employee Benefits and Worksite Marketing in 1995. In the 15 years that followed, his expertise
in this area grew until he was offered the opportunity to open a General Agency
for Colonial/Paul Revere in the Buffalo Area in 2010.
Colonial/Paul
Revere is an Industry Expert in the Design, Communication and Implementation of
Voluntary Employee Benefits, specializing in the small to mid-size (5 –50)
employee market. It was while working in
this market that Daniel realized that there was a definite void in the products
and services available to these hard-working folks, who truly are the
life-blood of our American Economy.
Therefore,
when the opportunity came up for Daniel to open a chapter of MainStreetChamber
in the Buffalo, NY area, he decided to go for it. Daniel immediately recognized that the power
of the Internet, combined with the exciting new world of Social Networking,
would create a vehicle that could serve the small and independent business
owner in a way like never before.
|
President - Eastern North Carolina
Wanda Grindstaff
Wanda
Grindstaff has a vast background in sales, marketing, and management in fields
including the airline industry, neutraceuticals, human resources, and personal
development, to name a few. Wanda is a Speaker, Writer, Marketer, and above
all, a Motivator. Having traveled the world for both business and pleasure,
Wanda developed a unique ability to understand and communicate with people of
various cultures and backgrounds.
Her
combined experience and interpersonal skills are the attributes that have earned
Wanda the label of “Edu-tainer.” Wanda has been an Entrepreneur for her entire
adult life and believes strongly in the role of the Small Business Owner as an
integral part of both the U.S.
and global economies.
Wanda’s
passions lie in public speaking, writing, and enjoying life to its fullest. As
a result, seven years ago Wanda uprooted her life in the mountains of North Carolina and moved
to its shore, where she now enjoys the coastal lifestyle.
Wanda is
presently co-owner of an emerging marketing company. She also appears
occasionally as a guest on a QVC show, “just for the fun of it.” Wanda is
currently working on a book to educate business owners on how to get customers
to come to them, and already has plans to co-author her next book with her business
partner. Wanda has conducted numerous seminars for small business owners on the
subjects of Marketing and the Law of Attraction, which is what led her to
MainStreetChamber.
It was a
natural fit. “Of course, with MainStreetChamber now in the picture, I will need
to add a chapter to my book on the power of MSC membership,” Wanda stated.
As a native
North Carolinian, Wanda is very excited about starting a new MSC chapter in Eastern NC.
She feels it is the next logical step for her to assist many more business
owners in achieving their ultimate goals and improving their bottom line. Eastern NC is ready for MainStreetChamber and Wanda is
ready to make it happen for the local business owners.
______________________
President - Long Island, NY
Donna Noyce
Donna Noyce is a professional and creative
Entrepreneur with a passion for bringing new and innovative solutions to the business community.
Donna’s career path has ranged from Administrative Executive to Sales Agent, Manager, and Business Owner. Having worked a great deal in sales and marketing is what drove her to begin her own marketing company. “The beauty of working in sales is that you ultimately learn a lot
about many different industries, something that’s proven invaluable in providing business solutions to various types of clients,” Noyce said.
Donna’s deepest passions are the Law of
Attraction, Entrepreneurship, reading, writing, and enjoying the beach and all it has to offer. A
native New Yorker, Donna grew up in (or as the locals say, “on”) Long Island. Donna also lived in coastal
North Carolina
for severalyears where she met her current business partner and fellow MSC Chapter President. Donna loves to share her knowledge and expertise and frequently demonstrates that good will mentality in the Meetup group she runs, as well as with her colleagues and peers.
Donna has experience as a public speaker and
aspires to do more of that in the future. With a new book about Entrepreneurship co-authored with
her business partner on the horizon, Donna envisions gaining a lot of aspiration as a MainStreetChamber Chapter President that will contribute both to the content of the book, as well as additional speaking opportunities.
“I consider myself both an idea person and a
'people person.' For most small business owners, while in the throws of everyday business
operations, it is often difficult to see solutions, yet the problems seem to accumulate. I love to help business owners solve problems and increase
their bottom line. From a business perspective, there is nothing more gratifying than a happy customer,” Donna stated.
Donna is eager to help Long Island
business owners and shares the goals and overall mission that MainStreetChamber has set forth.
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