MainStreet Journal
Engaging Small Business for Growth and Profitability


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Dear Subscriber,


How to Overcome Startup Fears
Here are suggestions for getting past the mental traps that might be holding you back from starting your own business.

 

While many people dream about starting their own business, far fewer make it happen. Nearly two-thirds of American adults have thought about starting their own business, only about a third of Americans have actually taken the plunge, according to a 2009 FindLaw.com survey. Why? My experience as a management consultant has shown that irrational fears are one of the main factors holding them back.


The irony is that those who take responsibility to overcome these mental hurdles and start a business, often don't look back. Fear is short-lived and often replaced by an experience of empowerment and a commitment to success.

Are you afraid of taking the entrepreneurial leap? Here are a few of the false assumptions that are fueled by fear, along with tips for moving beyond what may be holding you back.

Read Article

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Meet Our Leadership 
State Director - Florida


Ron DeRosa

How is MainStreetChamber different from a traditional chamber of commerce?

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State Director - WA & ID

Igor Malanchuk


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How Small Companies Are Marketing Through Facebook
Facebook is proving itself a small-business marketing force. Here are three examples of how it's working.

 

No movie theater in America understands the importance and business

value of social interaction better than the Alamo Drafthouse Cinema. The 11-theater chain headquartered in Austin, Texas, has featured marquee attractions that have transformed movie going into a communal experience: a quote-along screening of Pulp Fiction, the Tough Guy Cinema series (which revives action hits like the Arnold Schwarzenegger vehicle  Predator, complete with complimentary cap gun giveaway) and the HeckleVision showcase (offering quick-witted patrons their chance to eviscerate misfires like M. Night Shyamalan's  The Happening), for example. Events like these have earned Alamo Drafthouse the adoration of film geeks as high profile as director Quentin Tarantino, who holds his semi-annual QT Fest movie and multimedia event at the downtown Austin location.

"We've developed a unique fan base, and our patrons are very respectful and knowledgeable about movies," says Alamo Drafthouse founder and CEO Tim League. "All of our special events are hosted by members of our programming staff, and we hang out with the audience after the movie ends. That kind of conversation and dialogue is very important to what we do."

 

So is Facebook--now. Alamo Drafthouse has relied on digital marketing since its inception: League assembled an e-mail list soon after launching the company in 1997, and also built its first website. He later made his first foray in social media via Myspace but had a less-than-spectacular experience.

 

"I felt obligated to use it because so many other people were using it, and I felt we had to get involved," he says. "But I hated it. It never clicked. When a friend pointed me to Facebook, I stayed up most of the night checking it out. It clicked immediately."

READ Article
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