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Reputation
Management
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Part 1 of 3 Part Series:
The Internet has brought the ability for hundreds of
millions of people to pass and share information. Much of the time, this
information is based on opinion, and thus consequently, affects
reputation. Reputation is a phenomenon not owned by an individual, but
rather is based on an agent's perception of a target, and therefore, cannot be
controlled by the target. Negative and sometimes untrue postings place a
modern day "Scarlet Letter" onto companies causing many to suffer bad
publicity. Customers whom seek services elsewhere solely on the illusion
of a poor reputation is especially painful and companies can starve.
Without the right protocols in place to assist in reconciliation, business
owners are forced into submission and must take measures to thwart
false accusations.
Do You Know What Search Engines Are Saying About You?
For the first time in humanity, one person can talk to 1.7
billion people for free, and unfiltered. People have the ability to check the
credentials of you and your company online. More are doing this everyday. Your
customers are deciding if you will earn their business BEFORE you ever speak
with them. Today, you can and must control your online reputation. The longer
you wait to start, the harder it will be to control it.
Your online reputation is quickly going to become a valid
factor in the success of your organization. If you are not controlling your
online reputation, your customers will.
Unfortunately the most motivated customers are the ones out to damage
your reputation.
You are not going to be able to control what people say
about you so you must be prepared to deal with it. You must “own” your search results. The
internet has become the place where we credential everything. It is as much a decision making engine as it
is a search engine.
Negative reporting
sites seem to trump any positive searches a
company may have...even if the information is not accurate. This phenomenon is
causing small business owners to lose millions of dollars in revenue going to
their competitors. The sad thing is that much of the data is coming from
disgruntled customers, ex-employees and even competitors who post inaccurate
information for the purpose of sabotage.
“If you lose dollars for the firm through bad decisions, I
will forgive you. If you lose reputation for the firm, I will be ruthless.” ~Warren
Buffet~
Stay tuned for Part 2.
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Dear Subscriber,
Senate
Votes 61-38 To Pass Small Business Bill
(RTTNews) - Under
pressure from the White House to quickly pass a small business bill following
months of debate, the Senate voted Thursday to give final approval to the Small Business Jobs and
Credit Act of 2010 less than a week after returning from the month-long August
recess.
Click HERE to Read More
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Southeast Expansion
State Director-Southeast Region
Louisiana, Alabama, Mississippi & Georgia
Jeffrey Lahasky
Jeffrey La hasky brings a plethora of knowledge to the
business communities of the Southeast United States.
From business owner, to Regional Manager of sales companies, to President of
non-profits, he is perfectly geared at assisting entrepreneurs throughout the
region.
Jeffrey knows what it takes to be successful in today’s
economic environment and is excited to help businesses across the South to
achieve their goals. Jeffrey has won many leadership awards both locally and
nationally and is even the namesake of a leadership award on LSU’s campus in Baton Rouge, LA.
His work with developing and putting on leadership seminars will directly
assist business owners.
Jeffrey understands
that successful businesses succeed with the vision and direction of great
leaders and is excited to share his knowledge. “In today’s rough economic
times, being a businesses owner is not necessarily an easy task, but is one
that can be extremely rewarding. MainStreetChamber is a terrific avenue for
business owners to network, reduce business costs through free benefits and
discounts on products and services traditionally reserved for much larger
businesses, increase revenue, and ultimately become more profitable. Since
MainStreetChamber’s membership and events are 100% free, it is the PERFECT
avenue to success for any business in America.”
Chapter President
Volusia County, Fla
Ron DeRosa
Ron DeRosa is a small business owner with a full
spirited entrepreneurial mindset and an unwavering belief in Free Enterprise. Ron’s 20
year career in sales includes 16 continuous years in the payment processing
industry, or (merchant services). Ron has worked for Fortune 1000 Companies as
a Sales Executive, Senior Account Executive and Sales Manager, and went on to
become a partner in a successful payment processing firm. Now, he is a small
business owner himself, as he currently owns Sheron Enterprises, Inc., a Florida based payment
processing agency. Ron is and has always been a true professional offering a
refreshingly honest and consultative natured relationship to his clients.
Understanding the challenges small business owners
are faced with today, Mr. DeRosa is excited about the MainStreetChamber program
in Florida and helping small businesses in his local communities (around
Daytona Beach, Florida) realize the many benefits that are offered. Ron is
confident that the MainStreetChamber movement will help small businesses grow,
hire more employees and thus, strengthen the local community.
Ron was born & raised on Long
Island, NY but visiting family in Florida during the cold winter months provided all the
motivation needed for Ron to graduate H.S. in NY and promptly move to Florida. Ron went to
College and lived in Ft.
Lauderdale for the next
15 years. Ron is married to his lovely wife Sheryl, has two fine boys, Matthew
& Mitchell. He enjoys coaching youth basketball, investing, playing
racquetball, surf kayaking and traveling. _____________________________________________________________
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